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Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Communicators Conference
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Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Communicators Conference

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Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the 2011 Communicators Conference in Portland, OR on May 11, 2011. http://www.pdxcommconf.org/

Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the 2011 Communicators Conference in Portland, OR on May 11, 2011. http://www.pdxcommconf.org/

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  • Today we are looking at a greater audience for news and information than ever before. The speed, breadth, and depth of information is reaching a wider audience then ever. The increased access and searchability of that content is also reaching new heights with journalists, investors, and consumers. This is now a hold of the financial industry as well as the casual investor as new technology allows people to make more informed decisions much more quickly.
  • But I think it will be even better than that. See, bringing technology culture into marketing will also import some of the operational paradigms that have powered rapid development in the Internet age. For instance, the methodologies of agile software development—a huge improvement over the rigid and time-consuming “waterfall” approach that preceded it—with a few tweaks, can provide the inspiration for “agile marketing” management approaches.
  • SEO is the foundation of social media. You cannot today put your stuff out on line and think social media is going to do it. Counted has to be found first before it can be shared. Think how you can drive through search.
  • Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.
  • Transcript

    • 1. Agile Communications in a Changing World: The “New Nimble”
    • 2. Michael Pranikoff
      Global Director,
      Emerging Media
      PR Newswire
      http://flavors.me/michaelpranikoff
      michael.pranikoff@prnewswire.com
      Twitter / @mpranikoff
      Follow The Conversation on Twitter #PDXCC11
    • 3. Disclaimer: I am not a Guru.
      All tips, recommendations, and ideas are from reading, exploring, and learning anyway that I can. I consider myself a B+ Student at best.
    • 4.
    • 5. Engage opportunity across all channels
      Social
      Web sites
      Search
      Mobile
      Video
      sharing
      CONTENT
      Blogs
      Microblogs
      Print
      Broadcast
    • 6. Engage opportunity with all key audiences
      Investors
      The Media
      Bloggers
      Decision
      Makers
      CONTENT
      Influencers
      Consumers
      Shareholders
    • 7. Content
      REVOLUTION
      Follow The Conversation on Twitter #PDXCC11
    • 8. http://blog.angelsden.co.uk/index.php/2009/01/find-your-own-niche/
    • 9. CONTENT is
      Follow The Conversation on Twitter #PDXCC11
    • 10.
    • 11. Follow The Conversation on Twitter #PDXCC11
    • 12. PUSH
      Photo credit: http://www.flickr.com/photos/ytruly/2463366156/
    • 13. PULL
      Follow The Conversation on Twitter #PDXCC11
      Photo credit: http://www.flickr.com/photos/jonathangayman/1028689242/
    • 14. PULL
      PUSH
      CONTENT
    • 15. Old School
      New School
      Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media
    • 16. Website
      Email
      News Release
      Social media
      Traditional
      Media
      Communications Channel Complexity
      Video
      Tradeshows
      Search
      Photos / Visualizations
      Blog
    • 17. Today is
      not about
      Tech /Tools.
      Source: www.burtcorp.com
    • 18. It’s About Process
      Follow The Conversation on Twitter #PDXCC11
      Source: www.burtcorp.com
    • 19. Requirement
      Specification
      Design
      Problem: Known
      Solution: Known
      Implementation
      Verification
      Maintenance
      Source: www.burtcorp.com
    • 20. Agile Communications
      The process of being quick to learn, adapt, & improve.
      Follow The Conversation on Twitter #PDXC11
      Source: www.burtcorp.com
    • 21. "Digital and Traditional for the ordinary person is all the same thing. It's all things they consume. It means nothing to them. In agencies and client organizations, people still don't understand this.“
      Ian Tait - Global Interactive Executive Creative Director at W+K
      Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media
    • 22. 10101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010
      Everything Will Be Digitized. Eventually
    • 23. SILOS in Corporations are
      OldandCrumbling
      http://www.flickr.com/photos/kh-67/4892949459/
    • 24. Communications Comes Into Focus
      Marketing
      Public Relations
      Companies want:
      • Direct access to consumers
      • 25. Opportunities to engage with audiences
      • 26. Continuous Messaging that is easy to share
      • 27. Analytics, ROI
      They want to communicate in a way that combines PR, Marketing and Advertising.
      Advertising
    • 28. Please Save The Kittens
    • 29. Trust
      Follow The Conversation on Twitter #PDXCC11
    • 30. TrustOverAttention
      Trust will continue to replace attention as the Currency of the web and business. No one will pay attention if they don’t trust you.
    • 31. Control Chaos
    • 32.
    • 33. Photo credit: http://www.flickr.com/photos/unaerica/3271668934/
    • 34. Manage
      ^
      Control Chaos
    • 35. Examining Field of Play
    • 36. I Love it when a plan comes together!
    • 37. From agile software development to agile marketing.
      Follow The Conversation on Twitter #PDXC11
    • 38. November 2010 “CMO Mandate: Adapt Or Perish”
      Use The ADAPT Framework To Combat The Barriers Of Traditional Marketing
    • 39. The Emerging Media Landscape
      The Media Landscape is no longer static, so we can’t afford to be static either
      User Generated
      Editorial
      Consumer
      Business
    • 40. Newspapers: 30 mins
      Magazines:
      20 mins
      Mobile: 50 mins
      Internet:
      2 hrs, 35 mins
      TV:
      4 hrs, 24 mins
    • 41. Create
      Deliver
      Analyze
      Optimize
    • 51. Create
      Continuous
      Process
    • 52. Idea
      Produce
      Measure
      CAMPAIGN 1
      Idea
      Measure
      Produce
      Source: www.burtcorp.com
    • 53.
      I never skate to where the puck is, I always skate to where the puck is going to be.
      Wayne Gretzky – Hall of Fame Hockey Player
    • 54. Analyze
    • 55. Traditional Public Relations Model
      The model has changed....
    • 56. Where do you generally go first for news about a company?
      Then where do you go?
    • 57. Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media
    • 58. Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media
    • 59. Contentis
      KING!
    • 60. Contextis
      The Almighty
    • 61.
    • 62. Building the Foundation
      SEO
    • 63. Make Your ContentDirectional
    • 64. Oh The Places Content CAN Go
    • 65. more multimedia = more views
      Increase in average online views per press release, when multimedia elements are added.
      Source: PR Newswire web analytics.
    • 66.
    • 67. Leave A Trail of Breadcrumbs
      http://www.flickr.com/photos/bnoj13/4073663539/
    • 68. Make it Easy ToAccess, View&Use Your Content !
    • 69. The most profound technologies are those that
      disappear. They weave themselves into the fabric of
      everyday life until they are indistinguishable from it….
      - Mark Weiser
    • 70.
    • 71. Michael Pranikoff
      Global Director,
      Emerging Media
      PR Newswire
      http://flavors.me/michaelpranikoff
      michael.pranikoff@prnewswire.com
      Twitter / @mpranikoff
      Follow The Conversation on Twitter #PDXC11