Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the 2011 Communicators Conference in Portland, OR on May 11, 2011. http://www.pdxcommconf.org/
2. Michael Pranikoff Global Director, Emerging Media PR Newswire http://flavors.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff Follow The Conversation on Twitter #PDXCC11
3. Disclaimer: I am not a Guru. All tips, recommendations, and ideas are from reading, exploring, and learning anyway that I can. I consider myself a B+ Student at best.
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5. Engage opportunity across all channels Social Web sites Search Mobile Video sharing CONTENT Blogs Microblogs Print Broadcast
6. Engage opportunity with all key audiences Investors The Media Bloggers Decision Makers CONTENT Influencers Consumers Shareholders
15. Old School New School Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media
16. Website Email News Release Social media Traditional Media Communications Channel Complexity Video Tradeshows Search Photos / Visualizations Blog
17. TODAY IS NOT ABOUT TECH / TOOLS. Source: www.burtcorp.com
18. It’s About Process Follow The Conversation on Twitter #PDXCC11 Source: www.burtcorp.com
19. Requirement Specification Design Problem: Known Solution: Known Implementation Verification Maintenance Source: www.burtcorp.com
20. Agile Communications The process of being quick to learn, adapt, & improve. Follow The Conversation on Twitter #PDXC11 Source: www.burtcorp.com
21. "Digital and Traditional for the ordinary person is all the same thing. It's all things they consume. It means nothing to them. In agencies and client organizations, people still don't understand this.“ Ian Tait - Global Interactive Executive Creative Director at W+K Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media
30. TrustOverAttention Trust will continue to replace attention as the Currency of the web and business. No one will pay attention if they don’t trust you.
37. From agile software development to agile marketing. Follow The Conversation on Twitter #PDXC11
38. November 2010 “CMO Mandate: Adapt Or Perish” Use The ADAPT Framework To Combat The Barriers Of Traditional Marketing
39. The Emerging Media Landscape The Media Landscape is no longer static, so we can’t afford to be static either User Generated Editorial Consumer Business
40. Newspapers: 30 mins Magazines: 20 mins Mobile: 50 mins Internet: 2 hrs, 35 mins TV: 4 hrs, 24 mins
65. more multimedia = more views Increase in average online views per press release, when multimedia elements are added. Source: PR Newswire web analytics.
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67. Leave A Trail of Breadcrumbs http://www.flickr.com/photos/bnoj13/4073663539/
69. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it…. - Mark Weiser
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71. Michael Pranikoff Global Director, Emerging Media PR Newswire http://flavors.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff Follow The Conversation on Twitter #PDXC11
Editor's Notes
Today we are looking at a greater audience for news and information than ever before. The speed, breadth, and depth of information is reaching a wider audience then ever. The increased access and searchability of that content is also reaching new heights with journalists, investors, and consumers. This is now a hold of the financial industry as well as the casual investor as new technology allows people to make more informed decisions much more quickly.
But I think it will be even better than that. See, bringing technology culture into marketing will also import some of the operational paradigms that have powered rapid development in the Internet age. For instance, the methodologies of agile software development—a huge improvement over the rigid and time-consuming “waterfall” approach that preceded it—with a few tweaks, can provide the inspiration for “agile marketing” management approaches.
SEO is the foundation of social media. You cannot today put your stuff out on line and think social media is going to do it. Counted has to be found first before it can be shared. Think how you can drive through search.
Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.