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How to Create an Award-Winning Social Media Marketing System


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Change Leadership Group, LLC was honored to receive an award for Best Book Marketing for "Selling Change" from the 2010 Independent Publisher Book Awards.

Brett Clay, CEO of Change Leadership Group, delivered this presentation at the National Speakers Association national conference in Orlando, FL on July 19, 2010.

About Brett Clay
Brett Clay is the author of the award-winning book, Selling Change, named the best business book of 2010 by the Independent Publisher Book Awards. A veteran of two decades in international sales and marketing management, he is the founder and CEO of the innovative Change Leadership Group, a management consulting and training firm that helps companies grow their businesses by developing their sales, marketing, and leadership capabilities.

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How to Create an Award-Winning Social Media Marketing System

  1. 2. Social Media Drumbeat
  2. 3. Media Crumbling Revenue Falling Content Free
  3. 4. C reate C onnect C ollaborate C omment Community Community Content
  4. 5. Award-Winning <ul><ul><ul><li>Design </li></ul></ul></ul><ul><ul><ul><li>Variety </li></ul></ul></ul><ul><ul><ul><li>Creativity </li></ul></ul></ul><ul><ul><ul><li>Message Delivery </li></ul></ul></ul><ul><ul><ul><li>Use of technology </li></ul></ul></ul><ul><ul><ul><li>Comprehensive </li></ul></ul></ul><ul><ul><ul><li>Cutting-edge </li></ul></ul></ul>“ One of the best campaigns we’ve ever seen.” — Independent Publisher Book Awards
  5. 6. Social Synergy ™ July 19, 2010 Wish you were here. Achieved “Critical Mass,” today!
  6. 7. Marketing System Book Traditional Media Direct Marketing Social Media Tools Applications Multimedia Content
  7. 8. <ul><li>Little Red Book </li></ul><ul><li>The Fred Factor </li></ul><ul><li>Never Eat Alone </li></ul><ul><li>Bible in drawer </li></ul>Your Foundation
  8. 9. Book, Book, Book Hardcover Kindle iPad - audio MemCards® Flashcards iPhone
  9. 10. Traditional Media
  10. 11. Create: Articles PRWeb PRWeb
  11. 12. Create: YouTube
  12. 13. Create: Radio
  13. 14. Create: Websites
  14. 15. Create: Websites
  15. 16. Connect: Facebook
  16. 17. Comment: Twitter
  17. 18. Comment: Linkedin
  18. 19. Collaboration
  19. 20. Checklist <ul><ul><li>Content: Firehose, or Drip-drip? </li></ul></ul><ul><ul><ul><li>Book </li></ul></ul></ul><ul><ul><ul><li>Audio </li></ul></ul></ul><ul><ul><ul><li>Video </li></ul></ul></ul><ul><ul><ul><li>Articles </li></ul></ul></ul><ul><ul><li>Website: Wordpress </li></ul></ul><ul><ul><li>Facebook Fan Page </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Linkedin </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Team: </li></ul></ul><ul><ul><ul><li>Strategist </li></ul></ul></ul><ul><ul><ul><li>Graphics designer </li></ul></ul></ul><ul><ul><ul><li>Copywriter </li></ul></ul></ul><ul><ul><ul><li>Web developer (PHP, Javascript, html) </li></ul></ul></ul><ul><ul><ul><li>Publicist </li></ul></ul></ul>
  20. 22. Facebook Fanpage http://Facebook/SellingChange Twitter http://Twitter/SellingChange Linkedin http://Linkedin/in/BrettClay Linkedin Group Blog Radio Show RSS iTunes Channel YouTube Channel Selling Change® (book) Amazon – Selling Change® Radio Show Change Leadership Group®