Rakefet Sudri       Head of Sales,     PR Newswire Israel      Tel: 0772005042rakefet.sudri@prnewswire.co.il  Twitter / @P...
Disclaimer: I am not a Guru.All tips, recommendations, and ideas are fromreading, exploring, and learning anyway that I ca...
Old School             New School
“In 1965, 80 percent of adults could bereached with three 60 second TV spots.Today it requires117 prime timeCommercials to...
Michael Pranikoff   Director, Emerging Media         PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michae...
Source: InSites Consulting
Follow The Conversation on Twitter   #PRNewswireIL
Follow The Conversation on Twitter   @PRNewswireIL
Follow The Conversation on Twitter   @PRNewswireIL
Follow The Conversation on Twitter   @PRNewswireIL
Photo credit: http://www.flickr.com/photos/alexharries/1297298843/
Communications Comes       Into FocusCompanies want:                                    Marketing                      Pub...
Traditional Public Relations ModelThe model has changed.... Follow The Conversation on Twitter   @PRNewswireIL
Journalist
News Traffic Landscape• Yahoo ranks as the top global news site.  Google News is the second largest online  news property ...
Pew Research Center’s• 57% of internet users share links to news stories• 30% get news through Social Networks• 6% get new...
Follow The Conversation on Twitter   @PRNewswireIL
The Long Tail of Corporate Content                        Mainstream Media Pickup                       Blogs / Twitter / ...
Head       Traditional Media                    S         Reach          ns in g                  N               IO      ...
Principles to           Communicating Your             Message TodayFollow The Conversation on Twitter   @PRNewswireIL
Building the FoundationFollow The Conversation on Twitter   @PRNewswireIL
Surround Your  Content withLinks to Relevant     Content
Make Your ContentEasy to Use
Tips for SEO & News Releases• Create Tweetable Headlines – 120  Characters to allow for the ReTweet• In reality – Headline...
Photo credit: http://www.flickr.com/photos/tambako/2387498031/
Virgin America MNR
Infographic: Multimedia PressReleases Generate More Views
Use Social Media to make your      content directional
seCa yS tud
engage opportunity everywhere
PRSA 2010 International ConferenceWashington, DCOct. 16 – 19, 2010                                     #PRNGame
PRSA 2010 International ConferenceWashington, DCOct. 16 – 19, 2010  • Open to all attendees with a  smartphone  •Placed co...
“It’s not about using newmedia; it’s about using media innew ways”Dr. Craig Lefebvre Follow The Conversation on Twitter   ...
“Video isthe new Voice!”John Chambers, CEO       Cisco
The ARC Engagement PlatformAAccess your audiences via multi‐channel distributionARReach them with dynamic multimedia conte...
http://multivu.prnewswire.com/player/42215-lockheed-martin-f-35/
“Share” button allows viewers to embed the ARC into their blogs or Web sites.
ARC Content Update                                                    blog                 blog                           ...
Search Goes Social
http://www.flickr.com/photos/robotography/492966506/
Location Based Social Media…          Follow Me!
How Will You Measure   Your Success?Photo Credit: http://www.flickr.com/photos/ppdigital/2327029777/
Identifying the    AudienceWhere are they  gathering? What are they talking about? 
Too Much Noisehttp://www.flickr.com/photos/matthijs/3290859398/
Photo credit: http://www.flickr.com/photos/margolove/1810357551/
Think both                          Internal                              and                         External            ...
How Do you Manage /Control your CorporateReputation  in a Crisis Situation?
Listen      Analyze      Strategize      Engage      RepeatSource: http://thecoolgadgets.com/wp‐content/uploads/2009/09/8‐...
Rakefet SudriHead of Sales,PR Newswire IsraelTel: 0772005042rakefet.sudri@prnewswire.co.ilTwitter / @PRNewswireILSpecial t...
Presentation may 2011
Presentation may 2011
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Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
Presentation may 2011
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Presentation may 2011

  1. 1. Rakefet Sudri Head of Sales, PR Newswire Israel Tel: 0772005042rakefet.sudri@prnewswire.co.il Twitter / @PRNewswireIL
  2. 2. Disclaimer: I am not a Guru.All tips, recommendations, and ideas are fromreading, exploring, and learning anyway that I can. Iconsider myself a B+ Student at best.
  3. 3. Old School New School
  4. 4. “In 1965, 80 percent of adults could bereached with three 60 second TV spots.Today it requires117 prime timeCommercials to produce the same result”(Jim Stengel, CMO, P&G)
  5. 5. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoffTwitter Event Hashtag: #prncl
  6. 6. Source: InSites Consulting
  7. 7. Follow The Conversation on Twitter #PRNewswireIL
  8. 8. Follow The Conversation on Twitter @PRNewswireIL
  9. 9. Follow The Conversation on Twitter @PRNewswireIL
  10. 10. Follow The Conversation on Twitter @PRNewswireIL
  11. 11. Photo credit: http://www.flickr.com/photos/alexharries/1297298843/
  12. 12. Communications Comes Into FocusCompanies want: Marketing Public • Direct access to consumers Relations• Opportunities to engage with audiences• Continuous Messaging that is easy to share• Analytics, ROIThey want to communicate in away that combines PR, Marketing Advertisingand Advertising.
  13. 13. Traditional Public Relations ModelThe model has changed.... Follow The Conversation on Twitter @PRNewswireIL
  14. 14. Journalist
  15. 15. News Traffic Landscape• Yahoo ranks as the top global news site. Google News is the second largest online news property in the world in terms of traffic.• Yahoo News• Google News• New York Times• CNN• China’s QQ.com• BBC• MSN Follow The Conversation on Twitter @PRNewswireIL
  16. 16. Pew Research Center’s• 57% of internet users share links to news stories• 30% get news through Social Networks• 6% get news via Twitter feeds
  17. 17. Follow The Conversation on Twitter @PRNewswireIL
  18. 18. The Long Tail of Corporate Content Mainstream Media Pickup Blogs / Twitter / Online Pubs News Release Immediate Online Pickup Weekly Trade Pubs Monthly Trades Quarterly Pubs / Journals Release Goes Out Search  Share  Blog Conversation
  19. 19. Head Traditional Media S Reach ns in g N IO Online Media ll io h ILL B i ac SEARCH Tail M Re
  20. 20. Principles to Communicating Your Message TodayFollow The Conversation on Twitter @PRNewswireIL
  21. 21. Building the FoundationFollow The Conversation on Twitter @PRNewswireIL
  22. 22. Surround Your Content withLinks to Relevant Content
  23. 23. Make Your ContentEasy to Use
  24. 24. Tips for SEO & News Releases• Create Tweetable Headlines – 120 Characters to allow for the ReTweet• In reality – Headlines need to be 65 – 80Characters with spaces. Headline is theTitle Tag• Think Keyword Phrases not Keywords –42% of searches performed use 3-5Keywords – Comscore• Use links in releases – Deep Links!Concentrate those links in the first 3paragraphs of the release.
  25. 25. Photo credit: http://www.flickr.com/photos/tambako/2387498031/
  26. 26. Virgin America MNR
  27. 27. Infographic: Multimedia PressReleases Generate More Views
  28. 28. Use Social Media to make your content directional
  29. 29. seCa yS tud
  30. 30. engage opportunity everywhere
  31. 31. PRSA 2010 International ConferenceWashington, DCOct. 16 – 19, 2010 #PRNGame
  32. 32. PRSA 2010 International ConferenceWashington, DCOct. 16 – 19, 2010 • Open to all attendees with a smartphone •Placed codes all over the conference, name tags, sessions, even other exhibitor booths •Over 1000 Tweets with #prngame in 3 days •19% of all Tweets with the #prsa_ic official hashtag included #PRNGame #prngame
  33. 33. “It’s not about using newmedia; it’s about using media innew ways”Dr. Craig Lefebvre Follow The Conversation on Twitter @PRNewswireIL
  34. 34. “Video isthe new Voice!”John Chambers, CEO Cisco
  35. 35. The ARC Engagement PlatformAAccess your audiences via multi‐channel distributionARReach them with dynamic multimedia contentCConnect, interact, transact and engage 
  36. 36. http://multivu.prnewswire.com/player/42215-lockheed-martin-f-35/
  37. 37. “Share” button allows viewers to embed the ARC into their blogs or Web sites.
  38. 38. ARC Content Update blog blog fan site blog blog fan site news site company site blog
  39. 39. Search Goes Social
  40. 40. http://www.flickr.com/photos/robotography/492966506/
  41. 41. Location Based Social Media… Follow Me!
  42. 42. How Will You Measure Your Success?Photo Credit: http://www.flickr.com/photos/ppdigital/2327029777/
  43. 43. Identifying the  AudienceWhere are they  gathering? What are they talking about? 
  44. 44. Too Much Noisehttp://www.flickr.com/photos/matthijs/3290859398/
  45. 45. Photo credit: http://www.flickr.com/photos/margolove/1810357551/
  46. 46. Think both Internal and External Communications Resource: Social Media Governance http://budurl.com/bhqqEstablish Your Guidelines
  47. 47. How Do you Manage /Control your CorporateReputation in a Crisis Situation?
  48. 48. Listen Analyze Strategize Engage RepeatSource: http://thecoolgadgets.com/wp‐content/uploads/2009/09/8‐phaser‐laser‐gun.jpg
  49. 49. Rakefet SudriHead of Sales,PR Newswire IsraelTel: 0772005042rakefet.sudri@prnewswire.co.ilTwitter / @PRNewswireILSpecial thanks to Michael PranikoffGlobal Director, Emerging Media, PR Newswire

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