Retail brands are battling for shoppers’ attention, now more than ever. Retail is a tough, constantly changing business where consumers have many choices. While they still shop the showrooms, many are forgoing the personal touch, instead choosing to find “deals” online. Retailers are trying to use apps to engage, but those apps are often just confusing extensions of the information they see in front of them. Websites contain far more detail than retail displays have room to show, but there hasn’t been a convenient way to bring that content to the physical retail experience. Until now. Beacons, combined with the Physical Web and managed with PHY.net 
can result in a better retail shopping experience.

1. Physical Web
Awareness, Onboarding and Identification
©2016 BKON Connect, Inc.

2. Retail brands are battling for shoppers’
attention, now more than ever.

3. Retail is a tough, constantly changing business
where consumers have many choices. While they
still shop the showrooms, many are forgoing the
personal touch, instead choosing to find “deals”
online. Retailers are trying to use apps to engage,
but those apps are often just confusing extensions
of the information they see in front of them.

4. Showrooming App Fatigue
Discovery is a Challenge Constant Changes
Retail Pain Points

5. Mobile Context Management Content Management
Retail Pain Points

6. Websites contain far more detail than retail
displays have room to show, but there hasn’t been
a convenient way to bring that content to the
physical retail experience.

7. Until Now

8. +
Beacons, combined with the Physical Web and managed with PHY.net
can result in a better retail shopping experience.
+

9. Beacons send out tiny Bluetooth signals
that smartphones can understand.

10. Those Bluetooth signals can be simple
Internet addresses (Eddystone-URL).
Physical Web
=
Physical Web Scanner/Browser
https://www
Website URLs

11. Special
Product Info
Those URLs can be seen by anyone with a Physical Web
scanner/browser (like Chrome) on their phone.

12. As a champion of the Physical Web,
Google has been educating developers.

13. Now, as brands and retailers begin to deploy Physical Web
campaigns, they will begin spreading the word…

14. …through traditional print, TV, and radio channels…

15. PHY.net
https://my.PHY.net
…as well as direct mail and targeted online ads
to connect existing brand fans.
https://www.shopping.com
Shopping

16. Once at the store, signage can remind shoppers and give instructions.
Special
Store Info

17. Special
Store Info
Awareness education can continue inside the store…

18. Special
Product Info
…remind consumers through their shopping experience…

19. Special
Product Info
…right down to an individual product.

20. ©2016 BKON Connect, Inc.
www.BKON.com
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