The document discusses strategies for increasing subscriber engagement and value at several newspaper organizations. It notes that retention nearly doubles for registered subscribers compared to non-registered subscribers. The goals for 2014 are to have 60% of subscribers registered for digital access and 30% actively engaging. The document outlines building new products and content, increasing digital adoption, improving the subscription and renewal processes, and communicating value across integrated channels. It also discusses leveraging subscriber data through tools like email marketing and analytics to provide personalized experiences and content recommendations to drive further engagement in 2015.