Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Glossy Forum: Age of E-Commerce | Attentive

283 views

Published on

Presented by Phillip Cruickshank and Brian Long

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Glossy Forum: Age of E-Commerce | Attentive

  1. 1. PERSONALIZED TEXT MESSAGING: A TOP REVENUE CHANNEL Brian Long
 Co-Founder & CEO Phillip Cruickshank
 Brand Marketing Manager
  2. 2. Personalized mobile messaging: Your next top revenue channel Brian Long, CEO & Co-Founder, Attentive
  3. 3. “Smart brands will stay relevant by embracing personalized, real-time, two-way communication channels.” “Attentive named a Cool Vendor in Conversational Marketing, 2018 by Gartner” Founded by Twitter executives in 2016 to make mobile message a huge channel 100+ Team members and growing fast, based in New York City on 5th Avenue Backed by the best: $50M+ in funding from Sequoia Capital, Bain Capital and Scott Dorsey “DTC Brands Are Targeting Consumers Where 
 Their Attention Is -- Their Phones” The most comprehensive 
 mobile messaging solution TRUSTED BY OVER 500 LEADING BRANDS: RECENT PRESS: ABOUT ATTENTIVE:
  4. 4. Email marketing performance 
 has dropped 47% 
 over the past 5 years Sources: Mailchimp, Mar 2018; Epsilon (Q3 2010 - Q3 2016)
  5. 5. In less than 2 years, e-commerce sales will be primarily mobile Source: USA e-commerce revenue actuals and projections, Statista, 2017
  6. 6. Source: Pew Research Center - American Trends Panel experience sampling survey, November 10-16, 2014; 
 apps for news & content Messaging is the most popular smartphone usage
  7. 7. Q: Would you sign up to receive 
 text messages from businesses? 79% of consumers want to hear from brands via text messaging Source: Attentive Study - June 2017, n=2,011, US adults ages 18-60
  8. 8. Consumers want 1:1 personalized messages across 
 the entire lifecycle Source: Attentive Study - June 2017, n=2,011, US adults ages 18-60
  9. 9. Mobile messaging 
 drives 10x more revenue than email per message * Based on consumer survey response data **Attentive internal metrics on engagement rates, 2019 99% Message open rates* 30% Click-through rates** +
  10. 10. SIGN-UP CAMPAIGNS AUTOMATED
  11. 11. How CB2 Converted High- Intent Holiday Shoppers With Mobile Messaging
  12. 12. 2018 Holiday Season: 
 Mobile Impact E-commerce sales increased 17.4% $2B in sales from smartphones on Black Friday Over entire season, 
 $50B+ in mobile sales
  13. 13. CB2’s holiday 
 mobile messaging sent four messages to subscribers from Nov. 21 through Nov. 26 needed an engaging way to reach shoppers & drive revenue
  14. 14. Pre-Black Friday: November 21 15% discount on full-price items plus free shipping 7.7% click-through-rate 10.7% conversion rate Results:
  15. 15. Black Friday: November 23 15% discount on full-price items plus free shipping 9% click-through-rate 16.9% conversion rate Results:
  16. 16. Cyber Sunday: November 25 15% discount on any item
 plus free shipping 8.5% click-through-rate 10.6% conversion rate Results:
  17. 17. Cyber Monday: November 26 15% discount on full-price items plus free shipping 9.9% click-through-rate 20.2% conversion rate Results: Best Performance
  18. 18. Other holiday messages throughout December In-Store Invite Free ShippingWinter Clearance
 Pre-Sale
  19. 19. Overall channel performance during holiday season Over $1 million in revenue driven through mobile messaging during BF/CM ROI from text messaging program with Attentive: 126x
  20. 20. How we plan to beat 
 our success in 2019 Reactivation campaign Fresh approach to promos Promo message schedule
  21. 21. www.attentivemobile.com Activate your free trial of Attentive before the end of October!

×