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Pragmatic BRM
A practical and pragmatic look at
benefits realisation management
Pragmatic BRM
Part 1: A focus on the process
Part 2: A focus on the challenges
3
Benefits Realisation Management
Process & Tools
Benefit Map
Benefit Realisation
Plan
Benefit Profile/Register
Benefit Tracker
Benefit
Identification
Benefit
Analysis &
Definition
Benefit
Planning
Benefit
Realisation
A benefit is..... an outcome of
change which is perceived as
positive by a stakeholder
A disbenefit is.... an outcome of change which
is perceived as negative by a stakeholder
(Bradley 2006)
So What is a Benefit ?
Benefits Identification
Start with End in
Mind +
Benefit Map Key dependencies
Benefit Selection Lead & Lag
Benefits
Benefits Analysis & Definition
Key Elements Benefit
Register
3 Levels Single Measure
per benefit
Data Driven £ Benefit
Categorisation
£ Benefits &
Budget
Benefits Planning
Engagement Priority
Elements
Benefit Sign-
Off v.s. Owner
Benefits Realisation
Monitoring Benefit
Reviews
Insight Emergent
Benefits
Benefit
Maximisation
Sign-Off Reporting
Part 2: A focus on the Challenges
The Challenges
Governance Senior Management
Sponsorship
Culture Stakeholder
Management
Finance Yourself & Others Change
Management
And finally......
Steve Jenner “should be
studied and applied by all
project, program and change
professionals”
Neil White “probably the most
useful book on BRM that I have
read”
Jo Nurse “ I wish I had read this
earlier because I’d have done a
few things differently”

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