4. A benefit is..... an outcome of
change which is perceived as
positive by a stakeholder
A disbenefit is.... an outcome of change which
is perceived as negative by a stakeholder
(Bradley 2006)
So What is a Benefit ?
11. And finally......
Steve Jenner “should be
studied and applied by all
project, program and change
professionals”
Neil White “probably the most
useful book on BRM that I have
read”
Jo Nurse “ I wish I had read this
earlier because I’d have done a
few things differently”