Running Lean Canvas

BUSINESS MODEL CANVAS HOW TO DOCUMENT YOUR BUSINESS MODEL HYPOTHESES ASH MAURYA @ashmaurya http://www.ashmaurya.com

The Validated Learning Loop

The Validated Learning Loop Not just limited to code

Start with Worksheets

Customer Discovery Worksheets 1. Product 2. Customer Steve Blank 3. Channel/Pricing 4. Demand Creation 5. Market Type 6. Competition

Simpliﬁed Customer Discovery Worksheets 1. C-P-S Hypothesis 2. Business Model Hypothesis - Business Assumptions - MVP Assumptions - Funnel Assumptions

3 Facets of a Business Model Hypotheses 1. WHAT: Problem What is the problem you are trying to solve? 2. WHO: Customer Who has the problem? 3. HOW: Product/Market How do you solve this problem? How big is this market? How are you going to reach this customer? How do you drive demand? How will you make money?

Then get it down tighter

Business Model vs Business Plan

Business Model vs Business Plan A document investors make you write that they don’t read

Business Model vs Business Plan A single diagram of your business

Business Model Canvas Alex Osterwalder Business Model Canvas Key Partners Key Activities Value Customer Customer Proposition Relationships Segments Key Channels Resources Cost Structure Revenue Streams

Business Model Canvas Alex Osterwalder Business Model Canvas Applied to 4 Steps to Epiphany: http://thestartuptoolkit.com

Business Model Canvas Alex Osterwalder Business Model Canvas Applied to 4 Steps to Epiphany: http://thestartuptoolkit.com One more iteration: http://www.wiredreach.com/runninglean.html

Problem Solution Unique Value Unfair Customer Proposition Advantage Segments Key Activity Channels Cost Structure Revenue Streams

Problem Solution Unique Value Unfair Customer Proposition Advantage Segments Key Activity Channels Cost Structure Revenue Streams PRODUCT MARKET

P S UVP UA CS Top 3 problems KA CH C$ R$

P S UVP UA CS Top 3 problems Target customers KA CH C$ R$

P S UVP UA CS Top 3 problems Top 3 features Target customers KA CH C$ R$

P S UVP UA CS Top 3 problems Top 3 features Single, clear, Target customers compelling message that states why you are different and worth buying KA CH C$ R$

P S UVP UA CS Top 3 problems Top 3 features Single, clear, Target customers compelling message that states why you are different and worth buying KA CH Activity that drives retention/revenue C$ R$

P S UVP UA CS Top 3 problems Top 3 features Single, clear, Target customers compelling message that states why you are different and worth buying KA CH Activity that drives Path to customers retention/revenue C$ R$

P S UVP UA CS Top 3 problems Top 3 features Single, clear, Can’t be easily copied Target customers compelling message or bought that states why you are different and worth buying KA CH Activity that drives Path to customers retention/revenue C$ R$

P S UVP UA CS Top 3 problems Top 3 features Single, clear, Can’t be easily copied Target customers compelling message or bought that states why you are different and worth buying KA CH Activity that drives Path to customers retention/revenue C$ R$ Customer Acquisition Costs Distribution Costs Hosting People, etc.

P S UVP UA CS Top 3 problems Top 3 features Single, clear, Can’t be easily copied Target customers compelling message or bought that states why you are different and worth buying KA CH Activity that drives Path to customers retention/revenue C$ R$ Customer Acquisition Costs Revenue Model Distribution Costs Life Time Value Hosting Revenue People, etc. Gross Margin

Thanks! ASH MAURYA @ashmaurya http://www.ashmaurya.com

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Running Lean Canvas

by ashmaurya on Aug 12, 2010

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