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What Is A Lean Startup?

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Presentation I did for Agile Austin.

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What Is A Lean Startup?

  1. 1. Unique Value Proposition Minimum Viable Product Product/Market Fit Continuous Deployment Freemium What should I measure? What is a Lean Startup ? Ash Maurya Lean startup Eliminate waste Business Model Five Whys Split-testing Customer Development Landing Pages
  2. 2. Overview • The Startup Challenge • What is a Lean Startup? • Case Study
  3. 3. © Copyright Eric Ries
  4. 4. © Copyright Eric Ries
  5. 5. The Startup Challenge Unknown Problem + Unknown Solution Building new products under conditions of extreme uncertainty.
  6. 6. Product-centric approach Concept/ Product Alpha/Beta Launch/ Seed Development Test 1st ship “Greatest risk is not development of new product, but development of customers and markets.” - Steve Blank
  7. 7. What is a Lean Startup?
  8. 8. What is a Lean Startup? Customer Development + Product Development
  9. 9. What is a Lean Startup? Customer Development + Product Development Validated learning as the measure of progress
  10. 10. © Copyright Eric Ries
  11. 11. Iterate “Startups that succeed are those that manage to iterate enough times before running out of resources.” - Eric Ries
  12. 12. A Fourth State Validated Backlog In-Progress Done Learning Was this feature any good?
  13. 13. Case Study Product 1 Product 2
  14. 14. Case Study Product 1 Product 2 BoxCloud Dead-simple file sharing Release early, release often - Launch, then gather feedback - 80% effort on new features - 2 week release cycles - Lots of metrics - Lack of focus
  15. 15. Case Study Product 1 Product 2 BoxCloud CloudFire Photo and Video Sharing Dead-simple file sharing for Busy Parents Release early, release often Lean startup techniques - Launch, then gather feedback - Gather feedback first - 80% effort on new features - 20% effort on new features - 2 week release cycles - 1 day release cycles - Lots of metrics - Few key metrics - Lack of focus - Clearer focus
  16. 16. What should I build ?
  17. 17. What should I build ? Get out of the building Steve Blank
  18. 18. What should I build ? Get out of the building Top 3 Problem Presentations Minimum Viable Product problems Steve Blank
  19. 19. What should I build ? Get out of the building Top 3 Problem Presentations Minimum Viable Product problems Blog Landing Pages Steve Blank
  20. 20. How should I build it ?
  21. 21. How should I build it ? Maximize validated learning BUILD MEASURE LEARN Eric Ries
  22. 22. How should I build it ? Maximize validated learning BUILD MEASURE LEARN Continuous Deployment Eric Ries
  23. 23. How should I build it ? Maximize validated learning BUILD MEASURE LEARN Continuous Split Tests Deployment Usability Tests Eric Ries
  24. 24. What should I measure ?
  25. 25. What should I measure ? 5 key actionable metrics Acquisition Analytics tools Conversion Dashboard Activation Retention Referral Revenue Dave McClure
  26. 26. What should I optimize (first) ?
  27. 27. What should I optimize (first) ? Product/Market Fit is the first thing that matters Sean Ellis
  28. 28. What should I optimize (first) ? Product/Market Fit is the first thing that matters Acquisition Activation Retention Product/Market Fit Then scale Referral Revenue Sean Ellis
  29. 29. What should I optimize (first) ? Product/Market Fit is the first thing that matters Acquisition Activation Retention Product/Market Fit Then scale Referral Revenue 20% new features 80% existing features Sean Ellis
  30. 30. What have I learned ?
  31. 31. What have I learned ? Test everything you think you know
  32. 32. What have I learned ? Test everything you think you know lean startup Less code More learning Less delusion More reality checks Less burn More chance of success
  33. 33. What have I learned ? Test everything you think you know lean startup Less code More learning Less delusion More reality checks Less burn More chance of success blog: http://www.ashmaurya.com
  34. 34. Resources • Austin Lean Startup Meetup - April 23 • Blogs, videos, slides • Startup Lessons Learned Conference • Promo Code: ASH (20% discount)
  35. 35. Thanks Ash Maurya twitter: ashmaurya email: ash@wiredreach.com blog: http://www.ashmaurya.com

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