is minimum features of solution
to solve customer problem
Minimal Viable Product = minimum features to
offer solution to customer problem on day 1
Square offers the Square Reader, which allows users to accept
credit card payments through their smart phones, is actually given
to the customer for free. In turn, they receive 2.75% of the
exchange. What a brilliant business model! Even better, all of this
information can be interpreted from just the image above.
Evernote is a free downloadable app for your computer and
smartphone which allows the synchronization of notes and files.
The two-word headline tells you the product's benefit, and the
three images and their corresponding text give examples of what
the product can do. The color scheme is calming to the eye, and
there is a call to action at the bottom of the page.
Skype allows its users to make voice and video calls over the
internet via their computers, tablets, and smartphones. The image
shows children holding a tablet to display that their product is
easy to use and family-friendly. The looks on their faces also show
that it has high entertainment value. The bright green CTA stands
out from the light blue and white color scheme, and makes it easy
for the visitor to locate and click.