Product Market Development

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An introductory workshop about product and market development

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Product Market Development

  1. 1. Created by: Emad Saif Center For Entrepreneurship, Qatar University
  2. 2. • • •
  3. 3. Newness Performance Customization Design Brand/status Cost reduction Risk reduction Convenience & usability
  4. 4. is a pathway to address the gap in your business model canvas
  5. 5. Product Market Fit
  6. 6. Value Value Value
  7. 7. • • • • • • • • • • • •
  8. 8. 2,16,5,4 3
  9. 9. • • • • • • •
  10. 10. Problem Need
  11. 11. is minimum features of solution to solve customer problem
  12. 12. Minimal Viable Product = minimum features to offer solution to customer problem on day 1
  13. 13. Square offers the Square Reader, which allows users to accept credit card payments through their smart phones, is actually given to the customer for free. In turn, they receive 2.75% of the exchange. What a brilliant business model! Even better, all of this information can be interpreted from just the image above.
  14. 14. Evernote is a free downloadable app for your computer and smartphone which allows the synchronization of notes and files. The two-word headline tells you the product's benefit, and the three images and their corresponding text give examples of what the product can do. The color scheme is calming to the eye, and there is a call to action at the bottom of the page.
  15. 15. Skype allows its users to make voice and video calls over the internet via their computers, tablets, and smartphones. The image shows children holding a tablet to display that their product is easy to use and family-friendly. The looks on their faces also show that it has high entertainment value. The bright green CTA stands out from the light blue and white color scheme, and makes it easy for the visitor to locate and click.
  16. 16. Problem- solution fit Proposed MVP Proposed Funnel(s) Product- market fit Business Model Sales & Marketing Roadmap Scale Execution Scale Organization Scale Operations Customer Discovery Customer Validation Customer Creation Company Building
  17. 17. THANK YOU!Emad Saif Center for Entrepreneurship emadsaif@qu.edu.qa

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