0
Blogging For Beginners Ken McGuire www.profreelanceblogger.com www.kenmc.com www.artlinks.ie
Introduction <ul><li>Ken McGuire </li></ul><ul><li>Blogging since 2004 </li></ul><ul><li>Serial blogger </li></ul><ul><li>...
Agenda <ul><li>Blogging background </li></ul><ul><ul><li>What, why, how? </li></ul></ul><ul><li>Blogging platforms </li></...
Goals For Today <ul><li>Learn about blogs, what they are, how they work. </li></ul><ul><li>Discover how to set up a blog f...
What Is A Blog? <ul><li>Short for ‘web log’ </li></ul><ul><li>Collection of blog posts / news items / stories published in...
Blog, Blogger, Blogging <ul><li>Blog: A web log </li></ul><ul><li>Blogger: Someone who maintains a blog </li></ul><ul><li>...
Blogging Platforms <ul><li>Blogger (requires Google email) </li></ul><ul><li>Wordpress (personal favourite) </li></ul><ul>...
Blog Ingredients <ul><li>Blog Posts </li></ul><ul><li>About Page </li></ul><ul><li>Contact Page </li></ul><ul><li>Other re...
Blogs vs Web Sites <ul><li>Are they the same? </li></ul><ul><li>Your blog is your website. </li></ul><ul><li>Just like old...
Some Blog Statistics <ul><li>Technorati trackings 112.8 million blogs (Feb 2008). </li></ul><ul><li>72.82 million blogs in...
More Creative Types Blogging <ul><li>Not just technology bloggers. </li></ul><ul><li>Food bloggers  (icecreamireland.com) ...
What Can A Blog  Do For You? <ul><li>Connect you with fellow artists. </li></ul><ul><li>Showcase your recent works. </li><...
What Can A Blog Do For You? <ul><li>“ I now realise how beneficial this blog is. It is almost like a creative diary. It al...
Why Blogs Are Liked <ul><li>They’re web based </li></ul><ul><ul><li>Everything runs from the web, no installing of softwar...
Why Do You Need A Blog? <ul><li>Build *your* personal brand. </li></ul><ul><li>Showcase for your works. </li></ul><ul><li>...
Deciding What To Blog <ul><li>Follow your craft </li></ul><ul><ul><li>Music (kilkennymusic.com) </li></ul></ul><ul><ul><li...
Deciding What To Blog <ul><li>As an artist… </li></ul><ul><ul><li>Residency at no.72 </li></ul></ul><ul><ul><li>Recording ...
Artist Blogs <ul><li>No72 John Street </li></ul><ul><ul><li>http://no72.wordpress.com </li></ul></ul><ul><li>Martha Marsha...
Writing Tips June 7, 2009 Blogging For Beginners with Ken McGuire
Writing Tips <ul><li>Be yourself. </li></ul><ul><li>It is ok to have an opinion.  </li></ul><ul><ul><li>“ You can’t be an ...
Writing Tips <ul><li>Pick a topic and stick to it. </li></ul><ul><ul><li>The more niche the better. </li></ul></ul><ul><li...
Setting Up A Blog June 7, 2009 Blogging For Beginners with Ken McGuire
Creating A Wordpress Blog <ul><li>Go to www.wordpress.com </li></ul><ul><li>Click ‘Sign Up Now’ </li></ul><ul><li>Enter a ...
Your First Blog Post <ul><li>Title </li></ul><ul><ul><li>Be descriptive, be precise </li></ul></ul><ul><ul><li>Title will ...
Your First Blog Page <ul><li>Additional content to homepage. </li></ul><ul><li>Title, content, links as before. </li></ul>...
Advertising Your Blog June 7, 2009 Blogging For Beginners with Ken McGuire
Why Advertise Your Blog? <ul><li>To be found. </li></ul><ul><li>To sell your work. </li></ul><ul><li>To increase your read...
Where To Advertise <ul><li>Blog Directories </li></ul><ul><ul><li>Blog Flux, IrishBlogs.info, BlogCatalog.com </li></ul></...
Where To Advertise <ul><li>Flyers for your blog </li></ul><ul><li>Add blog URL to business cards </li></ul><ul><li>Email s...
Promoting Individual Posts <ul><li>StumbleUpon </li></ul><ul><ul><li>Great for information-based blogs, tutorials, guides,...
Measuring Blog Traffic <ul><li>Wordpress.com stats </li></ul><ul><li>Google Analytics </li></ul><ul><li>Statcounter </li><...
RSS Feeds / Email <ul><li>RSS = Really Simple Syndication. </li></ul><ul><li>Web ‘feeds’ used to deliver content. </li></u...
Google Reader June 7, 2009 Blogging For Beginners with Ken McGuire
Microblogging <ul><li>Twitter / Jaiku </li></ul><ul><li>Blog via SMS </li></ul><ul><li>Message is 140 characters or less <...
Earning Blog Revenue <ul><li>You can make money blogging. </li></ul><ul><li>Text ads, affiliate links. </li></ul><ul><li>T...
Blogging Is A Marathon <ul><li>Marthon, not a sprint </li></ul><ul><li>If you build it, they will take their sweet time, b...
Communication Is Key <ul><li>Communication builds communities </li></ul><ul><li>Reply to your emails </li></ul><ul><li>Rep...
Thank You <ul><li>Ken McGuire [email_address] </li></ul><ul><li>www.kenmc.com </li></ul><ul><li>www.profreelanceblogger.co...
Upcoming SlideShare
Loading in...5
×

ArtLinks Blogging for the Arts

3,093

Published on

Blogging (creating an online diary) is becoming increasingly popular with creative practitioners. Simple to use and often free, blog templates create online sites that allow people to describe their creative endeavors to others, in particular, works or projects in process, or to share niche topics on any creative field or endeavour.

Published in: Technology, Career
1 Comment
2 Likes
Statistics
Notes
  • Blogging has became very popular. Great way to expose your business.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
3,093
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
41
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "ArtLinks Blogging for the Arts"

  1. 1. Blogging For Beginners Ken McGuire www.profreelanceblogger.com www.kenmc.com www.artlinks.ie
  2. 2. Introduction <ul><li>Ken McGuire </li></ul><ul><li>Blogging since 2004 </li></ul><ul><li>Serial blogger </li></ul><ul><li>Irish Blog Awards </li></ul><ul><li>Podcasting since 2006 </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  3. 3. Agenda <ul><li>Blogging background </li></ul><ul><ul><li>What, why, how? </li></ul></ul><ul><li>Blogging platforms </li></ul><ul><li>Setting up a blog </li></ul><ul><li>Blog writing hints and tips </li></ul><ul><li>Promoting your blog </li></ul><ul><ul><li>RSS, comments, emails etc. </li></ul></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  4. 4. Goals For Today <ul><li>Learn about blogs, what they are, how they work. </li></ul><ul><li>Discover how to set up a blog for free. </li></ul><ul><li>Find out how easy it is to make your first blog post. </li></ul><ul><li>Discover free ways to promote your blog. </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  5. 5. What Is A Blog? <ul><li>Short for ‘web log’ </li></ul><ul><li>Collection of blog posts / news items / stories published in a dated order. </li></ul><ul><li>Think of it as a diary. </li></ul><ul><li>Blogs have posts, and pages. </li></ul><ul><li>Versatile - can be about anything </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  6. 6. Blog, Blogger, Blogging <ul><li>Blog: A web log </li></ul><ul><li>Blogger: Someone who maintains a blog </li></ul><ul><li>Blogging: The process of creating / maintaining a blog </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  7. 7. Blogging Platforms <ul><li>Blogger (requires Google email) </li></ul><ul><li>Wordpress (personal favourite) </li></ul><ul><ul><li>Leading the way for blogging platforms </li></ul></ul><ul><li>Typepad (fee-based) </li></ul><ul><li>Blogosphere - The global blog community. Blog O’Sphere. </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  8. 8. Blog Ingredients <ul><li>Blog Posts </li></ul><ul><li>About Page </li></ul><ul><li>Contact Page </li></ul><ul><li>Other relevant details </li></ul><ul><ul><li>Sound clips, writing samples, gallery of works. </li></ul></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  9. 9. Blogs vs Web Sites <ul><li>Are they the same? </li></ul><ul><li>Your blog is your website. </li></ul><ul><li>Just like older websites, you can have </li></ul><ul><ul><li>A photo gallery </li></ul></ul><ul><ul><li>A portfolio </li></ul></ul><ul><ul><li>Videos, music… </li></ul></ul><ul><li>A blog is a social website (interaction) </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  10. 10. Some Blog Statistics <ul><li>Technorati trackings 112.8 million blogs (Feb 2008). </li></ul><ul><li>72.82 million blogs in China </li></ul><ul><ul><li>17.5m authors 2006, 40m 2007 </li></ul></ul><ul><li>Several thousand Irish bloggers </li></ul><ul><li>93,041 new blogs in day (May 19th 2008) </li></ul><ul><ul><li>Source: blogpulse.com </li></ul></ul><ul><li>1.6 million posts a day (July 2006) </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  11. 11. More Creative Types Blogging <ul><li>Not just technology bloggers. </li></ul><ul><li>Food bloggers (icecreamireland.com) </li></ul><ul><li>Photo bloggers (kenmcguirephotography.com) </li></ul><ul><li>Patchwork (quiltingandpatchwork.com) </li></ul><ul><li>Fashion (iamfashion.blogspot.com/) </li></ul><ul><li>Beauty (beaut.ie) </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  12. 12. What Can A Blog Do For You? <ul><li>Connect you with fellow artists. </li></ul><ul><li>Showcase your recent works. </li></ul><ul><li>Build you an audience for your work. </li></ul><ul><li>Establish you as an authority figure. </li></ul><ul><li>Land you a book deal… (all in good time!) </li></ul><ul><ul><li>TwentyMajor.net / Fiona McPhillips / IceCream Ireland / Darren Rowse… </li></ul></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  13. 13. What Can A Blog Do For You? <ul><li>“ I now realise how beneficial this blog is. It is almost like a creative diary. It allows me to reflect back on my practice as an artist, it helps me understand my way of approaching new ideas and my way of working creatively.” </li></ul><ul><ul><li>Liselott, May 19th 2008 </li></ul></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  14. 14. Why Blogs Are Liked <ul><li>They’re web based </li></ul><ul><ul><li>Everything runs from the web, no installing of software. </li></ul></ul><ul><li>Access anywhere. </li></ul><ul><li>You don’t need to learn a language </li></ul><ul><ul><li>HTML, PHP etc. </li></ul></ul><ul><li>Blog community constantly growing. </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  15. 15. Why Do You Need A Blog? <ul><li>Build *your* personal brand. </li></ul><ul><li>Showcase for your works. </li></ul><ul><li>Become visible on the web. </li></ul><ul><li>Keep others informed. </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  16. 16. Deciding What To Blog <ul><li>Follow your craft </li></ul><ul><ul><li>Music (kilkennymusic.com) </li></ul></ul><ul><ul><li>Theatre (devioustheatre.com) </li></ul></ul><ul><ul><li>Blogging (profreelanceblogger.com) </li></ul></ul><ul><li>The more ‘niche’ the better… </li></ul><ul><ul><li>Felt, batik, music therapy, sculpture, sound design… </li></ul></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  17. 17. Deciding What To Blog <ul><li>As an artist… </li></ul><ul><ul><li>Residency at no.72 </li></ul></ul><ul><ul><li>Recording an album (process) </li></ul></ul><ul><ul><li>Building a studio </li></ul></ul><ul><ul><li>Preparing for an exhibition </li></ul></ul><ul><ul><li>Touring with a band </li></ul></ul><ul><ul><li>Preparing to publish a book </li></ul></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  18. 18. Artist Blogs <ul><li>No72 John Street </li></ul><ul><ul><li>http://no72.wordpress.com </li></ul></ul><ul><li>Martha Marshall </li></ul><ul><ul><li>http://artistsjournal.blogspot.com/ </li></ul></ul><ul><li>Nancy Standlee </li></ul><ul><ul><li>http://nancystandlee.blogspot.com/ </li></ul></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  19. 19. Writing Tips June 7, 2009 Blogging For Beginners with Ken McGuire
  20. 20. Writing Tips <ul><li>Be yourself. </li></ul><ul><li>It is ok to have an opinion. </li></ul><ul><ul><li>“ You can’t be an authority on a topic if you don’t have faith in your own opinion”, SD. </li></ul></ul><ul><li>Proper titles. </li></ul><ul><li>Cheek you’re sspelling and grammar. </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  21. 21. Writing Tips <ul><li>Pick a topic and stick to it. </li></ul><ul><ul><li>The more niche the better. </li></ul></ul><ul><li>Support your post with relevant links. </li></ul><ul><li>Write Less, Write Often. </li></ul><ul><li>Lists are good. </li></ul><ul><li>Pick a style and stick to it. </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  22. 22. Setting Up A Blog June 7, 2009 Blogging For Beginners with Ken McGuire
  23. 23. Creating A Wordpress Blog <ul><li>Go to www.wordpress.com </li></ul><ul><li>Click ‘Sign Up Now’ </li></ul><ul><li>Enter a username, password, email. </li></ul><ul><li>Choose name for blog. </li></ul><ul><li>Confirm registration by email. </li></ul><ul><li>Get writing! </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  24. 24. Your First Blog Post <ul><li>Title </li></ul><ul><ul><li>Be descriptive, be precise </li></ul></ul><ul><ul><li>Title will appear in search engine results </li></ul></ul><ul><li>Content </li></ul><ul><li>Relevant links </li></ul><ul><li>Tags </li></ul><ul><li>Publish </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  25. 25. Your First Blog Page <ul><li>Additional content to homepage. </li></ul><ul><li>Title, content, links as before. </li></ul><ul><li>Chance to sell yourself, do it well. </li></ul><ul><li>Pages have an order of their own. </li></ul><ul><li>Contact details, about you, links, profiles, exhibition dates etc. </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  26. 26. Advertising Your Blog June 7, 2009 Blogging For Beginners with Ken McGuire
  27. 27. Why Advertise Your Blog? <ul><li>To be found. </li></ul><ul><li>To sell your work. </li></ul><ul><li>To increase your readership. </li></ul><ul><li>To network with other bloggers and artists. </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  28. 28. Where To Advertise <ul><li>Blog Directories </li></ul><ul><ul><li>Blog Flux, IrishBlogs.info, BlogCatalog.com </li></ul></ul><ul><li>Social Networks </li></ul><ul><ul><li>MySpace / Facebook / Bebo </li></ul></ul><ul><li>Microblogging </li></ul><ul><ul><li>Twitter / Jaiku </li></ul></ul><ul><li>RSS Feeds / Email Feeds </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  29. 29. Where To Advertise <ul><li>Flyers for your blog </li></ul><ul><li>Add blog URL to business cards </li></ul><ul><li>Email signatures </li></ul><ul><li>Press releases </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  30. 30. Promoting Individual Posts <ul><li>StumbleUpon </li></ul><ul><ul><li>Great for information-based blogs, tutorials, guides, “how-to” type posts. </li></ul></ul><ul><li>Digg.com </li></ul><ul><ul><li>Suitable for news-type blogs </li></ul></ul><ul><li>Del.icio.us </li></ul><ul><ul><li>Sharing bookmarks, public listing. </li></ul></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  31. 31. Measuring Blog Traffic <ul><li>Wordpress.com stats </li></ul><ul><li>Google Analytics </li></ul><ul><li>Statcounter </li></ul><ul><li>Technorati </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  32. 32. RSS Feeds / Email <ul><li>RSS = Really Simple Syndication. </li></ul><ul><li>Web ‘feeds’ used to deliver content. </li></ul><ul><li>Allows content to be aggregated. </li></ul><ul><li>Works via mobile phone / email or and ‘feed reader’. </li></ul><ul><li>Built into most common blog platforms. </li></ul><ul><li>Visit once, subscribe for free. </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  33. 33. Google Reader June 7, 2009 Blogging For Beginners with Ken McGuire
  34. 34. Microblogging <ul><li>Twitter / Jaiku </li></ul><ul><li>Blog via SMS </li></ul><ul><li>Message is 140 characters or less </li></ul><ul><li>Social network </li></ul><ul><li>Immediate, Global. </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  35. 35. Earning Blog Revenue <ul><li>You can make money blogging. </li></ul><ul><li>Text ads, affiliate links. </li></ul><ul><li>Top 50 blogs earn $500m p/a. </li></ul><ul><ul><li>University of Texas study </li></ul></ul><ul><li>Google AdSense easiest, most effective. </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  36. 36. Blogging Is A Marathon <ul><li>Marthon, not a sprint </li></ul><ul><li>If you build it, they will take their sweet time, but they will come. </li></ul><ul><li>Be consistent, or appear consistent </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  37. 37. Communication Is Key <ul><li>Communication builds communities </li></ul><ul><li>Reply to your emails </li></ul><ul><li>Replay to your comments </li></ul><ul><li>Engage your blog readers </li></ul><ul><li>Encourage subscriptions </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  38. 38. Thank You <ul><li>Ken McGuire [email_address] </li></ul><ul><li>www.kenmc.com </li></ul><ul><li>www.profreelanceblogger.com </li></ul>June 7, 2009 Blogging For Beginners with Ken McGuire
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×