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Blogging Dos and Don'ts

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  • Hi Melissa! Yes, you are right. Ironically, Google announced that it was no longer supporting Authorship on August 29, 2014 - the exact day of our webinar sharing this as a great tip. You can read all about it here: http://searchengineland.com/goodbye-google-authorship-201975
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  • Slide 50 (http://screencast.com/t/ySd1HQCL5) suggests registering as a Google author but when I click the link, it says Google no longer supports this?
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Blogging Dos and Don'ts

  1. 1. Academy Blogging Dos and Don’ts
  2. 2. Welcome! Academy
  3. 3. Academy
  4. 4. It shows your expertise!
  5. 5. It shows your personality!
  6. 6. It breaks the People Don’t Read rule
  7. 7. It gives you shareable content!
  8. 8. Places you can share your blog: And LinkedIn Groups And Tumblr And…
  9. 9. Academy
  10. 10. new content
  11. 11. www.RedSageOnline.com In the first month we had recordable blog traffic, August 2012, we had 270 visits to our blog. Last month, August 2014, we had 949.
  12. 12. www.RedSageOnline.com Comparing the number of visits to our website annually from 2011, the year we started our blog, to last year:
  13. 13. Academy
  14. 14. Blogging DON’T! Don’t forget who your audience is.
  15. 15. Blogging DO! Choose great topics that are interesting to your audience!
  16. 16. Blogging DON’T! Don’t post irregularly, dude. Yeah, well, don’t just slap blogs together either.
  17. 17. Blogging DO! Plan your posts with an editorial calendar http://offers.hubspot.com/blog-editorial-calendar
  18. 18. Blogging DO! Build in accountability
  19. 19. Academy
  20. 20. The Value of a Great Headline On average, 5X as many people read the headline as read the body copy.
  21. 21. Blogging DO! Make your headline the right length. ✖ Blogging ✖ Blogging is the best way to drive traffic to your website, Learn Why
  22. 22. Blogging DON’T! Don’t settle for a boring headline ✖Blogging 101 ✖How to Blog ✖Start a blog ✖Blogging Tips
  23. 23. Blogging DO! Make your headline exciting so people will click on it!  How to write a killer blog that gets results  Top 10 ways to grow your blog audience  5 reasons why you need to start a blog today!  5 easy ways to make your blog awesome!
  24. 24. Blogging DO! Create headlines that follow these best practices:  Use numbers: Top 10 ways, 5 reasons why etc.  Use interesting adjectives: awesome, cool, trendy etc.  Make promises: to help you, to make your life easier, to get results etc.
  25. 25. Blogging DO! Use Portent’s Title maker tool to help you get ideas: www.Portent.com/tools/title-maker
  26. 26. Academy
  27. 27. Blogging DO! Hubspot’s Blog types:  The How To Post  The List-Based Post  The Curated Collection Post  The Slideshare Presentation Post  The Newsjacking Post
  28. 28. Blogging DO! Get Hubspot’s free blog post templates http://offers.hubspot.com/blog-post-templates
  29. 29. Academy
  30. 30. Blogging DON’T! Don’t use images illegally! Use photos from these sites:  StockPhotosforFree.com  FreeImages.com  Canva.com Check out this awesome blog for great tips on how to find creative commons photos on Flickr (plus other tips): http://amylynnandrews.com/using-images/#legally
  31. 31. Blogging DO! Put text on your images Use www.Canva.com
  32. 32. Blogging DO! Size your images for the feed! http://www.omnicoreagency.com/essential-social-media-design-sizing-cheat-sheet/
  33. 33. Blogging DO! Size your images for the feed! http://www.omnicoreagency.com/essential-social-media-design-sizing-cheat-sheet/
  34. 34. Academy
  35. 35. Blogging DO! Be a GUEST on someone else’s blog to increase your exposure and build quality back links to your website.
  36. 36. Blogging DO! Invite others to be GUESTS on your blog – also to increase exposure
  37. 37. Academy
  38. 38. Blogging DON’T! Don’t post your blog without having someone else review it for overall quality, correct grammar and spelling
  39. 39. Blogging DO! Cross link to other blog articles or content on your website or on another website.
  40. 40. Blogging DO! Cross link to other blog articles or content on your website or on another website.
  41. 41. Blogging DO! Cross link to other blog articles or content on your website or on another website.
  42. 42. Blogging DO! Cross link to other blog articles or content on your website or on another website.
  43. 43. Blogging DON’T! Don’t repurpose your posts (repost old posts) unless you say how the information has been updated
  44. 44. Blogging DO! Share your post on social media
  45. 45. Blogging DO! Include a call to action at the end of each blog.
  46. 46. Blogging DO! Know WHEN to post!
  47. 47. Blogging DO! Know WHEN to post! http://writtent.com/blog/scheduling-your-business-blog-how-often-to-blog-and-the-best-times- to-publish/
  48. 48. Blogging DO! Know WHEN to post! http://writtent.com/blog/scheduling-your-business-blog-how-often-to-blog-and-the-best-times- to-publish/
  49. 49. Blogging DON’T! Don’t only post your blog one time. Find ways to promote it with a number of posts.
  50. 50. Blogging DO! Register as a Google Author https://plus.google.com/authorship
  51. 51. Academy
  52. 52. Blogging DO! Use Google Analytics to analyze how your blog drives traffic to your website.
  53. 53. Blogging DO! Track engagement with your blogs – comments, shares, likes, verbal feedback
  54. 54. Blogging DO! Use a spreadsheet to track blog engagement
  55. 55. Blogging DO! Use a spreadsheet to track social media & web
  56. 56. Academy
  57. 57. Blogging DO! We have a range of services to help you!  Graphics assistance  Reviewing/editing blogs  Analyzing and optimizing content for SEO with Scribe software  Complete blog writing services  1 on 1 personalized training and advice
  58. 58. Academy

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