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Social Media and Blogging in 2019 and Beyond

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The world of Social Media is changing. Facebook is building a privacy-focused social platform. How will this affect bloggers. Here, I share my thoughts as well as tips to thrive in this changing world.

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Social Media and Blogging in 2019 and Beyond

  1. 1. Social Media and Blogging WWW.BECOMEABLOGGER.COM 2019 and Beyond
  2. 2. WWW.BECOMEABLOGGER.COM Social Media is Changing
  3. 3. WWW.BECOMEABLOGGER.COM Starting with your life goals helps you Facebook has been at the center of controversy • privacy breaches WWW.BECOMEABLOGGER.COM
  4. 4. WWW.BECOMEABLOGGER.COM Starting with your life goals helps you Facebook has been at the center of controversy • privacy breaches • the Cambridge Analytica scandal WWW.BECOMEABLOGGER.COM
  5. 5. WWW.BECOMEABLOGGER.COM Starting with your life goals helps you Facebook has been at the center of controversy • privacy breaches • the Cambridge Analytica scandal • Russian meddling with elections. WWW.BECOMEABLOGGER.COM
  6. 6. WWW.BECOMEABLOGGER.COM Result:
  7. 7. WWW.BECOMEABLOGGER.COM Result:
  8. 8. WWW.BECOMEABLOGGER.COM Result:
  9. 9. WWW.BECOMEABLOGGER.COM Result:
  10. 10. WWW.BECOMEABLOGGER.COM Result:
  11. 11. WWW.BECOMEABLOGGER.COM Result:
  12. 12. WWW.BECOMEABLOGGER.COM Starting with your life goals helps you Facebook’s announcement at F8 WWW.BECOMEABLOGGER.COM
  13. 13. WWW.BECOMEABLOGGER.COM Starting with your life goals helps you Facebook’s announcement at F8 WWW.BECOMEABLOGGER.COM Mark Zuckerberg announced that they are building a “privacy-focused social platform.”
  14. 14. WWW.BECOMEABLOGGER.COM Starting with your life goals helps you Facebook’s announcement at F8 WWW.BECOMEABLOGGER.COM Mark Zuckerberg announced that they are building a “privacy-focused social platform.” • Facebook groups, events and stories are emphasized.
  15. 15. WWW.BECOMEABLOGGER.COM
  16. 16. WWW.BECOMEABLOGGER.COM
  17. 17. 2019 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  18. 18. WWW.BECOMEABLOGGER.COM So, what do these mean for bloggers?
  19. 19. WWW.BECOMEABLOGGER.COM Starting with your life goals helps you WWW.BECOMEABLOGGER.COM • Social Media organic reach will be virtually dead.
  20. 20. WWW.BECOMEABLOGGER.COM Starting with your life goals helps you WWW.BECOMEABLOGGER.COM • Social Media organic reach will be virtually dead. • Your traffic will decline significantly if you’ve been dependent on social media for driving traffic to your blog.
  21. 21. WWW.BECOMEABLOGGER.COM How should bloggers adapt?
  22. 22. WWW.BECOMEABLOGGER.COM Tip 1: Stop building your platform on rented land
  23. 23. WWW.BECOMEABLOGGER.COM Tip 1: Stop building your platform on rented land • When you build your own blog, you are building your platform.
  24. 24. WWW.BECOMEABLOGGER.COM Tip 1: Stop building your platform on rented land • When you build your own blog, you are building your platform. • It may not seem as glamorous as having a million subscribers, but you are setting yourself up for long-term success.
  25. 25. WWW.BECOMEABLOGGER.COM Tip 2: Have a strategic content creation strategy.
  26. 26. WWW.BECOMEABLOGGER.COM Tip 2: Have a strategic content creation strategy. • You don’t have to monetize every post, slap ads all over your content or make everything promotional.
  27. 27. WWW.BECOMEABLOGGER.COM Tip 2: Have a strategic content creation strategy. • You don’t have to monetize every post, slap ads all over your content or make everything promotional. • Think through how each piece of content contributes to the goals you set for your business.
  28. 28. WWW.BECOMEABLOGGER.COM Tip 3: Focus on your email strategy.
  29. 29. WWW.BECOMEABLOGGER.COM Tip 3: Focus on your email strategy. • Having an email list is having a direct line of communication with your audience.
  30. 30. WWW.BECOMEABLOGGER.COM Tip 3: Focus on your email strategy. • Having an email list is having a direct line of communication with your audience. • Popular bloggers who are still around and thriving are the ones who prioritize email as a part of their blogging strategy.
  31. 31. WWW.BECOMEABLOGGER.COM Tip 4: Go deep rather than wide.
  32. 32. WWW.BECOMEABLOGGER.COM Tip 4: Go deep rather than wide. • Focus even more on a specific niche and be the best source of information for them on the Internet.
  33. 33. Tip 5: Quality Trumps Quantity. WWW.BECOMEABLOGGER.COM
  34. 34. Tip 5: Quality Trumps Quantity. • Focus on delivering value at every step of the way. WWW.BECOMEABLOGGER.COM
  35. 35. Tip 5: Quality Trumps Quantity. • Focus on delivering value at every step of the way. • It’s better to build a community with active subscribers than have too many of them who are not responsive. WWW.BECOMEABLOGGER.COM
  36. 36. Tip 6: Learn about SEO (Yes, SEO is still relevant!) WWW.BECOMEABLOGGER.COM
  37. 37. Tip 6: Learn about SEO (Yes, SEO is still relevant!) • Step up your game on the SEO front. WWW.BECOMEABLOGGER.COM
  38. 38. Tip 6: Learn about SEO (Yes, SEO is still relevant!) • Step up your game on the SEO front. • Invest in SEO education for yourself or someone on your team, or bringing on someone who has a proven and verifiable track record. WWW.BECOMEABLOGGER.COM
  39. 39. Tip 7: Use video in a helpful way. WWW.BECOMEABLOGGER.COM
  40. 40. Tip 7: Use video in a helpful way. • Video provides a great opportunity for you to educate, inform or entertain your audience in a way that can contribute to your bottom line. WWW.BECOMEABLOGGER.COM
  41. 41. Tip 7: Use video in a helpful way. • Video provides a great opportunity for you to educate, inform or entertain your audience in a way that can contribute to your bottom line. • Videos are a great way to get in front of a new audience as well as provide more value to your current audience.
  42. 42. WWW.BECOMEABLOGGER.COM Still the 2nd most popular search engine
  43. 43. 2019 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  44. 44. Tip 8: Think as a community builder, not a content broadcaster. WWW.BECOMEABLOGGER.COM
  45. 45. Tip 8: Think as a community builder, not a content broadcaster. • Facilitate conversation and connection. WWW.BECOMEABLOGGER.COM
  46. 46. Tip 8: Think as a community builder, not a content broadcaster. • Facilitate conversation and connection. • It's not all about people listening to what you have to say. WWW.BECOMEABLOGGER.COM
  47. 47. Tip 9: Show up consistently with multiple touch points. WWW.BECOMEABLOGGER.COM
  48. 48. Tip 9: Show up consistently with multiple touch points. • Use social media to show up consistently where your audience is. WWW.BECOMEABLOGGER.COM
  49. 49. Tip 9: Show up consistently with multiple touch points. • Use social media to show up consistently where your audience is. • Choose a platform that complements the content on your blog. WWW.BECOMEABLOGGER.COM
  50. 50. Tip 9: Show up consistently with multiple touch points. • Use social media to show up consistently where your audience is. • Choose a platform that complements the content on your blog. • Stimulate conversations and be a part of the community. WWW.BECOMEABLOGGER.COM
  51. 51. Tip 10: Track, test, tweak, improve. WWW.BECOMEABLOGGER.COM
  52. 52. Tip 10: Track, test, tweak, improve. • Determine what works best for you. WWW.BECOMEABLOGGER.COM
  53. 53. Tip 10: Track, test, tweak, improve. • Determine what works best for you. • No two strategies are the same for any two people. WWW.BECOMEABLOGGER.COM
  54. 54. Tip 10: Track, test, tweak, improve. • Tools you can use: WWW.BECOMEABLOGGER.COM
  55. 55. WWW.BECOMEABLOGGER.COM Tip 10: Track, test, tweak, improve. • Tools you can use: Tracking URLs
  56. 56. WWW.BECOMEABLOGGER.COM Tip 10: Track, test, tweak, improve. • Tools you can use: Tracking URLs
  57. 57. WWW.BECOMEABLOGGER.COM Tip 10: Track, test, tweak, improve. • Tools you can use: Tracking URLs
  58. 58. WWW.BECOMEABLOGGER.COM Let’s get back
  59. 59. WWW.BECOMEABLOGGER.COM Let’s get back to the core of what it means to be a blogger
  60. 60. WWW.BECOMEABLOGGER.COM Let’s get back to the core of what it means to be a blogger and run a business.
  61. 61. WWW.BECOMEABLOGGER.COM Create awesome content. Action items:
  62. 62. WWW.BECOMEABLOGGER.COM Do it consistently. Action items:
  63. 63. WWW.BECOMEABLOGGER.COM Build your community. Action items:
  64. 64. WWW.BECOMEABLOGGER.COM Have a solid business model. Action items:
  65. 65. WWW.BECOMEABLOGGER.COM Make those your priority
  66. 66. WWW.BECOMEABLOGGER.COM Make those your priority and your blogging efforts will thrive
  67. 67. WWW.BECOMEABLOGGER.COM Make those your priority and your blogging efforts will thrive in 2019 and beyond.
  68. 68. For a more in-depth training, check out the coaching club: WWW.BECOMEABLOGGER.COM
  69. 69. For a more in-depth training, check out the coaching club: becomeablogger.com/club/ WWW.BECOMEABLOGGER.COM

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