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Defog the blog_032111


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Here is the beginning steps to get anyone who wants to start blogging the very basics in what to do. This is part of a 3 part seminar which appears on Defog the Blog, a website

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Defog the blog_032111

  1. 1. Defog the Blog! BRC Course on making Blogs, marketing & making money in the Blogosphere Hope Windle
  2. 2. Defog the Blog course schedule <ul><li>1: Research the field </li></ul><ul><li>Intros </li></ul><ul><li>Make a blog </li></ul><ul><li>Review </li></ul><ul><li>Research </li></ul><ul><li>2: Review </li></ul><ul><li>What’s out there Show & tell </li></ul><ul><li>How do we add links, photos, video </li></ul><ul><li>3: Go! </li></ul><ul><li>Where’s the $ </li></ul><ul><li>What do we do now? </li></ul><ul><li>Biz Plan moving forward </li></ul><ul><li>Next steps </li></ul>tonight next time next next time
  3. 3. Basic starter book.
  4. 4. Tonight’s schedule: Stop, Research, Prioritize <ul><li>Why here? 6-6:30 </li></ul><ul><li>Let’s make a starter BLOG ! 6:30-7:15 </li></ul><ul><li>Break 7:15-7:30 </li></ul><ul><li>Let’s Review how you made a blog 7:30-8 </li></ul><ul><li>Let’s dissect a few good blogs 8-8:15 </li></ul><ul><li>Homework: what sort of blog is it ? 8:15-8:45 </li></ul>
  5. 5. <ul><li>What do you want out of this class? </li></ul>Why are you here?
  6. 6. What is it? <ul><li>A blog (short for web-log) is a website in the form of a journal, with dated entries regularly posted with thoughts of any kind... In French, the equivalent term invented for the occasion is &quot;joueb&quot; for &quot;journal-web&quot;! </li></ul>
  7. 11. <ul><li>Willie Crawford was an Air Force officer flying C130 cargo planes. Knowing how to do that was pretty valuable, but Willie wanted to do something else. He didn't know much else but one thing he did know was how to cook chitterlings. </li></ul><ul><li>He set up, started producing a newsletter and then a recipe book that is still doing six figures. </li></ul>
  8. 14. History of Blogs <ul><li>History </li></ul><ul><li>Main article: History of blogging timeline </li></ul><ul><li>Main article: Online diary </li></ul><ul><li>The term &quot;weblog&quot; was coined by Jorn Barger [48] on 17 December 1997. The short form, &quot;blog,&quot; was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog in April or May of 1999. [49][50][51] Shortly thereafter, Evan Williams at Pyra Labs used &quot;blog&quot; as both a noun and verb (&quot;to blog,&quot; meaning &quot;to edit one's weblog or to post to one's weblog&quot;) and devised the term &quot;blogger&quot; in connection with Pyra Labs' Blogger product, leading to the popularization of the terms. [52] </li></ul>
  9. 16. What social media sites should I use? Tip 1 Tip 2 Tip 3 Participation Publishing Entertainment Rating / Tagging Content Dissemination/ Distribution Tip 4 Tip 5
  10. 17. Time to go hunting <ul><ul><li>Sites you LOVE, HATE, why? </li></ul></ul><ul><ul><li>Hard sell versus no sell? </li></ul></ul>
  11. 18. <ul><li>1. Go to Defog the Blog site </li></ul><ul><li>2. Click on Blog Awards Sites </li></ul><ul><li>Bloggies </li></ul><ul><li>Weblog Awards </li></ul><ul><li>Blogger’s Choice Awards </li></ul><ul><li> </li></ul><ul><li>Best of the Blogs </li></ul>
  12. 19. Basic starter book.
  13. 20. Homework : What are you passionate about? <ul><ul><li>Research more Blogs.. sites you LOVE, HATE, why? </li></ul></ul><ul><ul><li>Hard sell versus no sell? </li></ul></ul><ul><ul><li>Investigate blog names and word tracker </li></ul></ul><ul><ul><li>Post your findings: Defog the Blog </li></ul></ul><ul><ul><li>Buy Blogging for Dummies </li></ul></ul>
  14. 21. <ul><li>You are connecting /selling only to people who are interested in what you're offering. </li></ul><ul><li>Only the Internet can let you select and refine your leads to this extent. </li></ul><ul><li>Think about what words describe your content for a title </li></ul>2 nd week: Stop & Research
  15. 22. Other ways the money works <ul><li>The ways in which it's monetized are: </li></ul><ul><li>affiliate programs (e.g., Commission Junction, Linkshare) -- if I recommend a sweater at Saks (for example) and people click on the specific link I give them, any purchases made at Saks during that visit (directly from my link) earn me a small commission (generally 3% to 15%) of the entire purchase </li></ul><ul><li>it's part of the advertising network BlogHer , also -- the company gives me ads to run on the site (lederboard and sidebar) and my site makes a few cents every time a unique visitor views the page. (This is a BLOG RING ) </li></ul><ul><li>to a much lesser extent, Google Ads also -- the blog makes a few pennies if people click on specific links (but no purchase is required and no money is made based on traffic alone). </li></ul>
  16. 27. Naming your BLOG is the same as naming your baby <ul><li>Ideal name needs to be memorable </li></ul><ul><li>Stand out from the crowd </li></ul><ul><li>Means something </li></ul><ul><li>Original & engaging to attract an audience </li></ul><ul><li>Buttress your online persona </li></ul><ul><li>“ A Blog about Books” or “Bookslut” </li></ul><ul><li>Superhero identity.. </li></ul>
  17. 28. And then there are taglines <ul><li>Alien …In space no one can hear you scream </li></ul><ul><li>Jaws 2 …just when you thought it was safe to go back in the water </li></ul><ul><li>The X-Files …The Truth is Out There. </li></ul><ul><li>it’s enough to make you URL </li></ul>
  18. 29. Superhero identity.. <ul><li>Do we even remember Cat Woman’s name? </li></ul>
  19. 30. 3 rd week: Stop & Research Hands on <ul><li>Research: How to Build an Effective Keyword List on Google Adwords Read more: How to Build an Effective Keyword List on Google Adwords | </li></ul><ul><li> </li></ul><ul><li>Think about what words describe your content for the name of your blog </li></ul>