Blog Writing Presentation


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Blog Writing Presentation

  1. 1. 10 Blog Writing & Posting Tips for Your Local BusinessPresented by: Brian Wilson 860-729-6329 LOGO info@bwwsolutions.com
  2. 2. Tip #1 Choose a Blog Platform thatBest Fits Your Business Needs  Self-Hosted Blog –More control and options so this type is recommended  Hosted Blog – Limited options and less control, but OK to use as a starting point. Most popular hosted blogs are and
  3. 3. Tip #2Use Relevant Keywords in Your Blog Posts  People enter certain keyword terms when searching for local products or services  You should use these same keywords in your blog posts  Will help you show up higher in the search engine results – drawing in your target market
  4. 4. Tip #3Incorporate Location-Based SEO in Your Blog  Results are geo-targeted, so this will help you capture those who are in your particular area  Include your city’s name in your blog post headlines  Don’t over-do it
  5. 5. Tip #4Keep Your Posts Short and Sweet  People love high-quality content, but do not want to read lengthy, drawn-out content  Stay “on-topic”  Get all of the important points across in a timely manner
  6. 6. Tip #5Use Bullet Points in Longer Posts  Break up your longer posts by using bullet points  More visually appealing  Makes content a lot easier to follow and read
  7. 7. Tip #6Proofread Your Posts Before Posting  First impressions are everything  Proofread your content BEFORE posting  Look for Typos and Grammatical Errors  Unprofessional posts could turn off customers and potential customers
  8. 8. Tip #7Use Images in Your Posts  People are naturally attracted and drawn to content that has images  Add images to your blog posts to spice them up and to break up the content
  9. 9. Tip #8Remain Consistent withYour Posting Schedule  Once you start posting, don’t top  Do not go months at a time without posting as your audience will lost interest  Create a consistent schedule to post
  10. 10. Tip #9Make a List of Blog Post Ideas Ahead of Time  Don’t let yourself run out of ideas  Set aside some time to sit down and write down at least 20 blog post ideas  Do this every so often to ensure you always have fresh ideas  Write the content yourself or outsource it
  11. 11. Tip #10Provide Value on Your Blog  Keep your blog entertaining, informative, and engaging for your target audience  This will keep them coming back for more  When trying to decide on topics, ask yourself what THEY would want to know
  12. 12. If you would like more information about blogging, contact me at 860-729-6329 For a FREE Consultation Brian Wilson 860-729-6329 LOGO