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Case Study: How BaseLang Uses Blogging to Get Customers

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If you’re wondering how you can use blogging to grow your business, check out this case study on how BaseLang does it.

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Case Study: How BaseLang Uses Blogging to Get Customers

  1. 1. How BaseLang Uses Blogging to Get Customers WWW.BECOMEABLOGGER.COM CASE STUDY:
  2. 2. What is ? WWW.BECOMEABLOGGER.COM
  3. 3. WWW.BECOMEABLOGGER.COM
  4. 4. WWW.BECOMEABLOGGER.COM • Offers unlimited one-on-one Spanish tutoring with native Spanish-speakers.
  5. 5. WWW.BECOMEABLOGGER.COM • Offers unlimited one-on-one Spanish tutoring with native Spanish-speakers. • Founded by Connor Grooms
  6. 6. WWW.BECOMEABLOGGER.COM • Offers unlimited one-on-one Spanish tutoring with native Spanish-speakers. • Founded by Connor Grooms • Provides an alternative to software-based learning.
  7. 7. WWW.BECOMEABLOGGER.COM • Offers unlimited one-on-one Spanish tutoring with native Spanish-speakers. • Founded by Connor Grooms • Provides an alternative to software-based learning. • FOCUS: Having conversations.
  8. 8. put me on an interesting journey… WWW.BECOMEABLOGGER.COM
  9. 9. … from a random blog visitor WWW.BECOMEABLOGGER.COM
  10. 10. … from a random blog visitor … to an email subscriber WWW.BECOMEABLOGGER.COM
  11. 11. … from a random blog visitor … to an email subscriber … to a very happy customer. WWW.BECOMEABLOGGER.COM
  12. 12. Starting with your life goals helps you It was clear. WWW.BECOMEABLOGGER.COM
  13. 13. Starting with your life goals helps you BaseLang had a very CLEVER STRATEGY, WWW.BECOMEABLOGGER.COM
  14. 14. Starting with your life goals helps you which we can all learn from. WWW.BECOMEABLOGGER.COM
  15. 15. 2019 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  16. 16. Optimize for Search Engine Traffic
  17. 17. Optimizing for Search Engine Traffic • Optimize Your Blog Post Titles WWW.BECOMEABLOGGER.COM
  18. 18. Starting with your life goals helps you When I did the Google search for “the fastest way to become fluent in Spanish”, WWW.BECOMEABLOGGER.COM
  19. 19. Starting with your life goals helps you When I did the Google search for “the fastest way to become fluent in Spanish”, here's what I found… WWW.BECOMEABLOGGER.COM
  20. 20. Starting with your life goals helps you WWW.BECOMEABLOGGER.COM
  21. 21. Starting with your life goals helps you The title does a great job of telling me what value I’ll get from the article and demonstrates that it’s what I’m looking for. WWW.BECOMEABLOGGER.COM
  22. 22. Starting with your life goals helps you WWW.BECOMEABLOGGER.COM Yes, I want to know from someone who actually knows his/her stuff.
  23. 23. Starting with your life goals helps you WWW.BECOMEABLOGGER.COM Just what I need. The slow way wasn’t working for me.
  24. 24. Starting with your life goals helps you WWW.BECOMEABLOGGER.COM This tells me that the article is still relevant today.
  25. 25. Starting with your life goals helps you WWW.BECOMEABLOGGER.COM This makes me think “What’s BaseLang, and how is it related to learning Spanish fast”.
  26. 26. Optimizing for Search Engine Traffic • Optimize Your Blog Post Titles • Optimize Your Blog Post Descriptions WWW.BECOMEABLOGGER.COM
  27. 27. Starting with your life goals helps you WWW.BECOMEABLOGGER.COM
  28. 28. Optimizing for Search Engine Traffic • Think about what your audience (or potential audience) struggles with. WWW.BECOMEABLOGGER.COM
  29. 29. Optimizing for Search Engine Traffic • Think about what your audience (or potential audience) struggles with. • Use the YOAST SEO plugin to show that you understand them. WWW.BECOMEABLOGGER.COM
  30. 30. Optimizing for Search Engine Traffic • Think about what your audience (or potential audience) struggles with. • Use the YOAST SEO plugin to show that you understand them. • Think about what you know they need to hear to click through to that piece of content. WWW.BECOMEABLOGGER.COM
  31. 31. 2019 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  32. 32. Create the Perfect Blog Post WWW.BECOMEABLOGGER.COM
  33. 33. WWW.BECOMEABLOGGER.COM
  34. 34. WWW.BECOMEABLOGGER.COM
  35. 35. Starting with your life goals helps you I was hooked. WWW.BECOMEABLOGGER.COM
  36. 36. Starting with your life goals helps you I was hooked. He experienced my pain WWW.BECOMEABLOGGER.COM
  37. 37. Starting with your life goals helps you I was hooked. He experienced my pain AND He had a SOLUTION. WWW.BECOMEABLOGGER.COM
  38. 38. Create the Perfect Lead Magnet WWW.BECOMEABLOGGER.COM
  39. 39. Starting with your life goals helps you The blog post was interrupted every so often with the following invitation: WWW.BECOMEABLOGGER.COM
  40. 40. WWW.BECOMEABLOGGER.COM
  41. 41. WWW.BECOMEABLOGGER.COM
  42. 42. Starting with your life goals helps you GUARANTEE: If the topic of the post interests your reader, so will the guide. WWW.BECOMEABLOGGER.COM
  43. 43. Starting with your life goals helps you GUARANTEE: They will sign up to your list to get the more expanded version of what they are reading in your blog post. WWW.BECOMEABLOGGER.COM
  44. 44. 2019 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  45. 45. Create a Value-Adding Email Sequence WWW.BECOMEABLOGGER.COM
  46. 46. WWW.BECOMEABLOGGER.COM Email #1
  47. 47. WWW.BECOMEABLOGGER.COM Delivering on your promise (and add value)
  48. 48. WWW.BECOMEABLOGGER.COM Delivering on your promise (and add value) - Give access to the free guide
  49. 49. WWW.BECOMEABLOGGER.COM Delivering on your promise (and add value) - Give access to the free guide - Hit REPLY to the following statement: “P.S. hit reply and let me know what you want to use Spanish for once you speak it! I read and reply to everything :)”
  50. 50. WWW.BECOMEABLOGGER.COM Email #1: Email #2:
  51. 51. WWW.BECOMEABLOGGER.COM Asking for Engagement
  52. 52. WWW.BECOMEABLOGGER.COM Asking for Engagement - FOCUS: Asking for advice
  53. 53. WWW.BECOMEABLOGGER.COM Asking for Engagement - FOCUS: Asking for advice “This blog is for YOU, so we want to know what you want to learn about. What can we help with? Any how-to tactical questions? Maybe you're confused about a specific topic?”
  54. 54. WWW.BECOMEABLOGGER.COM Asking for Engagement - FOCUS: Asking for advice “This blog is for YOU, so we want to know what you want to learn about. What can we help with? Any how-to tactical questions? Maybe you're confused about a specific topic?” They care about what the readers want to learn.
  55. 55. WWW.BECOMEABLOGGER.COM Asking for Engagement - FOCUS: Asking for advice “This blog is for YOU, so we want to know what you want to learn about. What can we help with? Any how-to tactical questions? Maybe you're confused about a specific topic?” They care about what the readers want to learn. They are asking the readers to actively engage with them by hitting reply.
  56. 56. WWW.BECOMEABLOGGER.COM Asking for Engagement - FOCUS: Asking for advice “This blog is for YOU, so we want to know what you want to learn about. What can we help with? Any how-to tactical questions? Maybe you're confused about a specific topic?” They care about what the readers want to learn. They are asking the readers to actively engage with them by hitting reply. They want to get at what their readers are struggling with.
  57. 57. WWW.BECOMEABLOGGER.COM Email #1: Email #2: Email #3:
  58. 58. WWW.BECOMEABLOGGER.COM Set the stage for what’s up next.
  59. 59. WWW.BECOMEABLOGGER.COM Set the stage for what’s up next. Their next email was a four-part series:
  60. 60. WWW.BECOMEABLOGGER.COM Set the stage for what’s up next. Their next email was a four-part series: The foundational rule of language learning that explains why traditional methods don't work The simplest trick for becoming conversational in a third of the time - without changing how you study How to never forget the words you need in Spanish (aka why flashcards aren't enough) How to easily understand native Spanish speakers in the real world (even when they are talking a million miles an hour)
  61. 61. WWW.BECOMEABLOGGER.COM See why I’m still subscribed?
  62. 62. WWW.BECOMEABLOGGER.COM Eventually, I signed up!
  63. 63. Create a Product that Sells Itself WWW.BECOMEABLOGGER.COM
  64. 64. WWW.BECOMEABLOGGER.COM Blogging CAN HELP Your Business
  65. 65. WWW.BECOMEABLOGGER.COM BaseLang provided a great example of how this is done in real life.
  66. 66. For a more in-depth training, check out the coaching club: WWW.BECOMEABLOGGER.COM
  67. 67. For a more in-depth training, check out the coaching club: becomeablogger.com/club/ WWW.BECOMEABLOGGER.COM

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