• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Beyond the Buzz Words: Social Media & Mobile Fundraising
 

Beyond the Buzz Words: Social Media & Mobile Fundraising

on

  • 1,192 views

AFP Congress - November 19, 2012

AFP Congress - November 19, 2012

Statistics

Views

Total Views
1,192
Views on SlideShare
1,192
Embed Views
0

Actions

Likes
1
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • http://www.ipsos.ca/common/dl/pdf/Ipsos_InteractiveReidReport_FactGuide_2012.pdfinter@ctive Reid Report 2012Ladies are more likely than gentlemen to visit social networking sites every day86%- Market saturationTwitter 19% and LinkedIn 14% When you ask multiple users their network of choice – overwhelming answer is Facebook50% of Facebook users log in every day.Read more: http://www.businessinsider.com/chart-of-the-day-facebook-will-have-one-billion-users-by-september-2012-1#ixzz29bWKcghZOnly 27% Twitter’s user base is active —number of accounts that were modified over a three-month period, 24% are likely to purchase tablet in the next 12 months,
  • http://www.ipsos.ca/common/dl/pdf/Ipsos_InteractiveReidReport_FactGuide_2012.pdfinter@ctive Reid Report 2012Ladies are more likely than gentlemen to visit social networking sites every day86%- Market saturationTwitter 19% and LinkedIn 14% When you ask multiple users their network of choice – overwhelming answer is Facebook50% of Facebook users log in every day.Read more: http://www.businessinsider.com/chart-of-the-day-facebook-will-have-one-billion-users-by-september-2012-1#ixzz29bWKcghZOnly 27% Twitter’s user base is active —number of accounts that were modified over a three-month period, 24% are likely to purchase tablet in the next 12 months,
  • All social traffic in a campaign – 90% is Facebook / Twitter is at 5%.About 3.9 million unique visitors
  • http://dailyinfographic.com/social-customer-service-infographicSocial media has allowed companies to become more responsive than ever before. Today’s infographicSocial Customer Service: The Next Competitive Battleground shows us that companies are responding quicker than ever to their customers complaints. In fact about 84% of social media use is geared towards improving customer service.
  • Researchers were able to show that those engaging customers with social media increased sales by 15% to 30% versus those not using any social media. http://www.techvibes.com/blog/social-media-sales-2012-10-26 A report from LoyaltyOne, Medill Medill, and the Ivey Business School at Western University The research findings are based on a two-year analysis of brand-customer social media engagement and transaction data. Researchers were able to show that those engaging customers with social media increased sales by 15% to 30% versus those not using any social media.
  • Up 13% in 2011 Direct mail = $1.25Online donor = $0.07
  • l 2012 Nonprofit Social Networking Benchmark Report. 98% have a Facebook page with an average community size of over 8k fans 70% of charities raising over $100k have budgets of $5 million or more.Only 0.4% of organizations raised over $100k through Facebook.
  • Direct mail = $1.25Online donor = $0.07
  • http://www.socialbrite.org/2012/07/17/how-ymca-chicago-transforms-staff-into-digital-content-rock-stars/
  • http://www.socialbrite.org/2012/07/17/how-ymca-chicago-transforms-staff-into-digital-content-rock-stars/
  • 14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7
  • 14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7
  • http://www.qas.com/address-software/resources-for-you/contact-data-quality.htm52% of organizations say email address data is the most utilized peice of contact data, and one of the most difficult to verify. The Contact Data Evolution, Experian QAS 2012Experian Marketing Services Digital Marketer 2012Different names and addresses or multiple email addresses for the same person can easily corrupt anywhere from 5% to 25% of the records in a single database.
  • http://www.qas.com/address-software/resources-for-you/contact-data-quality.htm52% of organizations say email address data is the most utilized peice of contact data, and one of the most difficult to verify.
  • 14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7
  • 14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7
  • 60,000 registrants (36,000 active registrants) At least 100+ FB registrants in each event $5.7 million solicited donations 103,000 individual solicited donations
  • 16% of people who fundraised over $0 connected with Facebook
  • 16% of people who fundraised over $0 connected with Facebook
  • 16% of people who fundraised over $0 connected with Facebook
  • 150 events144,000 registrants / 8983 FB registrants
  • 1020 registrants642 nonFB fundraisers (795reg)138 FB fundraisers (153)780 fundraisers in total 76% of registrants raised over $0$240,0003893 raised by nonFB1164 raised by FB16% referred by FB
  • http://vimeo.com/53494017
  • http://rideforrefuge.org/ridetv/ride2012
  • https://plus.google.com/107096716333816995401/posts
  • The median conversion rate for email is 0.03%, while the mean conversion rate is 0.21%. or customer contact/retention, respondents also indicated that direct mail (37%) delivered the best ROI, ahead of email (31%), outbound telemarketing (7%), and social media engagement (6%), with 19% citing other channels. – Target Marketing direct mail has a response rate of up to 10 to 30 times that of email
  • Foresee suggests that customers are massively turned off by the idea of being ‘targeted’ via social networks. Only two per cent said they’d be happy to receive promotional messages from retailers via social networking sites, compared to 64 per cent who prefer to be contacted via promotional emails.
  • companies that use its email marketing service and also engage in social media marketing for their business (defined by activity on Roost by VerticalResponse, the company's social media marketing platform) experience a 28 percent higher open rate on their email marketing campaigns versus those that don't use Roost by VerticalResponse."This is really compelling evidence showing those who combine email marketing and social media obtain greater results from their campaigns, especially among small and mid-sized businesses that represent the majority of our customer base," said Janine Popick, VerticalResponse CEO.
  • Email pushing to social campaigns
  • https://www.facebook.com/StartSomeGood?utm_source=StartSomeGood+List&utm_campaign=102a019854-Newsletter_16_November_201211_15_2012&utm_medium=email
  • 50% of consumers give their secondary email address when subscribing, so by making it clear what the benefit of the emails will be, consumers are more likely to engage with the address that they actively use.
  • “Who has a target for conversions of website visitors to sign ups?” he asked. The “shocking” answer was almost nobody. He reconfirmed the value of building your email list with a simple truth – “Driving traffic to your site is harder and more costly via search than it is via email”.But what about social media? What did the study add to the email vs social debate? Well, in terms of social sharing, there was a small increase from 12% to 22%, of people who regularly share email content with their networks. The “social” talk at the event, however, was much more controversial (and entertaining)
  • http://mobilegivingforum.ca/presentations/Consumer%20and%20Text%20Stats%20-%20Mobile%20Giving%20Forum%20May%203,%202012%20-%20David%20Farnes.pdf
  • Oxfam.co.uk
  • http://marketingland.com/twitter-60-percent-of-users-access-via-mobile-13626of 140 million active users Twitter CEO Dick Costolo said that tweet activity has increased to 400 million per day, and that Twitter had one recent day where mobile ad revenue surpassed non-mobile revenue.Twitter only began showing its ad products on mobile devices in late February.
  • http://marketingland.com/twitter-60-percent-of-users-access-via-mobile-13626of 140 million active users Twitter CEO Dick Costolo said that tweet activity has increased to 400 million per day, and that Twitter had one recent day where mobile ad revenue surpassed non-mobile revenue.Twitter only began showing its ad products on mobile devices in late February.
  • Summary Part 1: donors:3% dollar volume4% of all donations10% of all traffic to donation pagesBack to Part 2:24% of all fundraisers use mobilecheck statusMake askssee donorsEngage with event
  • Percent of participants who raise moneyOn Average, only 50% of your participants will actually raise funds
  • Square
  • Charities Are Ditching Clipbo
  • Canadian Breast Cancer Foundation
  • http://www.charityinfo.ca/articles/Facebook-s-making-a-fool-of-meA modest four-week campaign (spending less than $4,000) generated 222 new registrants for the event.Through Facebook we found 193 new participants at a cost of $17 per recruit. They generated around $55 in fundraising activity per participant: an ROI of 3.2.Google helped us locate 29 new participants at a cost also around $17 per recruit. They generated around $177 in fundraising activity per participant: an ROI of a staggering 10.0.
  • http://allthingsd.com/20120530/mary-meeker-explains-the-mobile-monetization-challenge/?mod=obinsiteUSA - Kleiner Perkins Caufield & Byers
  • http://allthingsd.com/20120530/mary-meeker-explains-the-mobile-monetization-challenge/?mod=obinsiteUSA - Kleiner Perkins Caufield & Byers
  • one-in- ten of the 1,000 Canadian survey respondents plans on making a purchase during the Black Friday and Cyber Monday sales period — suggesting that millions of Canadians will be shopping for holiday deals this weekend.
  • http://www.upworthy.com/no-i-cant-come-out-tonight-im-burning-my-bra-with-joe-biden?c=mrp1
  • https://www.facebook.com/photo.php?fbid=10151005370412572&set=a.72328147571.77213.6204742571&type=1&permPage=1The Sierra Club as a subway map. How many stops have you made?
  • Just Giving London Marathon – Radian 6 for Movember
  • Read more: http://digitaljournal.com/article/327009#ixzz20zOw2YVzAccording to comScore, March 2012 figures showed that 65 percent of the base is female, and 35 percent male.Read more: http://digitaljournal.com/article/326963#ixzz20zPkAUQp
  • Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales.How did they determine this? Shopify analyzed 25,000 of their stores to see where the referral traffic was coming from. What’s amazing is visitors from Pinterest are 10% more likely to make a purchase over other major social media sites such as Facebook and Twitter. Also, the orders tend to be higher, almost double in fact, than Facebook referral orders.
  • EarthRangers
  • 'm the UK's favourite cuddly, yellow bear and the mascot for BBC Children in Need. My favourite fundraising activity is making and selling cakes to help disadvantaged children and young people here in the UK!MissionBBC Children in Need's vision is that every child in the UK has a childhood which is:
  • Vision Australia Christmas Stocking Campaign
  • All social traffic in a campaign – 90% is Facebook / Twitter is at 5%.About 3.9 million unique visitors
  • 14% referred40638080.64 amount645407 donations
  • 14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7
  • 44.8
  • http://toronto.bluejays.mlb.com/tor/downloads/y2012/jays_care_foundation_fundraising_kit.pdf
  • http://shinerama.blogspot.ca/2012/08/so-you-want-to-be-social-media-star.html
  • http://walkamiletoronto.ca/practice/info – win 25,000 areoplan miles
  • http://pinterest.com/pin/8866530487234844/
  • Spreadables National Toast DayPetition to make toast a dayEvery signature, a donation of food made & there’s a coupon for the member.
  • http://www.wbrettwilson.ca/#
  • Here are the eleven non-profits that you can choose from when giving a gift, including the American Red Cross, which is now focusing on helping those affected by the horrific Hurricane Sandy aftermath on the East Coast:- American Red Cross- Blue Star Families- Boys and Girls Clubs of America- DonorsChoose.org- Girls Inc.- Kiva- LIVESTRONG- Oxfam America- RAINN- St. Jude Children’s Research Hospital- Water.org
  • Here are the eleven non-profits that you can choose from when giving a gift, including the American Red Cross, which is now focusing on helping those affected by the horrific Hurricane Sandy aftermath on the East Coast:- American Red Cross- Blue Star Families- Boys and Girls Clubs of America- DonorsChoose.org- Girls Inc.- Kiva- LIVESTRONG- Oxfam America- RAINN- St. Jude Children’s Research Hospital- Water.org
  • http://www.socialbrite.org/2012/07/17/how-ymca-chicago-transforms-staff-into-digital-content-rock-stars/
  • 70% spend under 10,000 dollars although the majority of nonprofit say social media activities take up the equivalent of a half-person job.
  • Conversion metrics are not just useful for understanding your overall web strategy; they also arm community managers with the weapons they need to justify the time and resources spent on social sites.Essentially, the next time your boss says: “CharityX has a higher Klout rating. Are we failing on Twitter?”You can reply with: “Users from Twitter were twice as likely to sign our petition and spent three times more time reading our blog articles this month.”The questions to stop asking about social media measurement.. “How many people like us on Facebook? How much Klout do we have? How many retweets did it get?”Some charitable sector leaders are obsessed with the answers to the questions: “How many?” and “How much?” Unfortunately, those answers won’t give your organization a full picture of your performance online. Community managers can no longer rest on the question: “How many did this?”Let’s take social media monitoring to the next level by also asking: “What did they do?”
  • Statigram & Crowdbooster
  • http://insights.chitika.com/2012/study-mobile-web-traffic-up-35-in-under-a-year-pc-web-usage-peaks-early-morning/
  • Filter by blogs, video, discussions
  • http://www.slideshare.net/SM4nonprofits/laura-bradley-lori-abbott-sickkids-foundation
  • https://docs.google.com/spreadsheet/ccc?key=0AgjFQf-vfWHzdHpOUDk3OU5qdG02by1MQ1R3alJsRmc&hl=en#gid=0http://www.stephanieschwab.com/2010/06/18/editorial-calendar-continued-blog-calendar-template/
  • https://www.facebook.com/WorldVisionCan?v=app_306225262780703&rest=1 Starting on November 12, 2012, World Vision Canada (WVC) will post an original illustration on the Fan-Made Fable Facebook tab, where users can help “write” the story. Each illustration will be live for 48 hours, with a total of 5 illustrations. The user who receives the most votes on their submission (via the tab) will be eligible for various prizes.START AND END DATESThe Contest starts at 11:59 p.m. EST on November 12, 2012 ("Start Date") and closes on November 21, 2012 at 11:59 p.m. EST ("Close Date"). The period of time between the Start Date and the Close Date is the Contest Period ("Contest Period").From the Start Date, a total of five (5) illustrations will be sequentially posted on the Tab. Each illustration will only remain live for 48 hours from the time it was posted/became live, during which contestants may submit entries/story captions on which other users may vote. Beginning every day at 11:59 pm EST throughout the Contest Period, each entry will be eligible for voting for a total of 48 hours (“Voting Period”).ELIGIBILITYTo enter the Contest and be eligible to win a prize, a contestant must, at the date of entry, be (i) a legal resident of any Canadian province or territory (other than Quebec), (ii) fourteen (14) years of age or older. In these Rules, a contestant who has been entered into the Contest is referred to as an Entrant ("Entrant").In order to be declared the winner of a prize, each Entrant selected as a potential winner must comply with these rules, including (i) correctly answering a mathematical skill testing question.The Contest is not open to employees of WVC, its affiliated organizations, advertising or promotional agencies or media partners, or members of the household of such employees.HOW TO ENTERIn order to be entered into the Contest, a contestant must submit a caption/text regarding the posted illustration on the Tab.The total number of entries for any Entrant is limited to one per each Voting Period.PRIZESThere are five (5) grand prizes (each a "Grand Prize") available to be won. Each Grand Prize consists of: i) an original hardback book of the Fan-Made Fable including all winning submissions; ii) a limited edition poster of one of the Fan-Made Fable illustrations and iii) a $30.00 gift card for World Vision Canada’s Gift Catalogue . The approximate retail value of each Grand Prize is $50.00 (CDN).There are five (5) runner-up prizes (each a “Runner-up Prize”) available to be won. Each Runner-up Prize consists of a limited edition poster of one of the Fan-Made Fable illustrations; the approximate retail value of each is $5.00 (CDN).If a Winner is disqualified, he or she forfeits their right to take part in the Prize and WVC will be fully absolved of any and all liability in that regard. WVC reserves the right to select an alternate winner who is able to meet the requirements as set out above.SELECTION OF WINNERSAt the end of each Voting Period, the entry with the most votes and second highest votes (“Potential Winners”) may respectively receive a Grand Prize and a Runner-up Prize. In the event of a tie, WVC will conduct a random draw between such Potential Winners. The Potential Winner whose name is drawn will be notified in accordance with these Rules.WVC will contact the Potential Winners via their e-mails as submitted pursuant to their entries. The Potential Winner must respond to WVC within one week after receipt of e-mail notification. In the event that a Potential Winner does not respond within one (1) week after the notification has been made, that Potential Winner will be disqualified and an alternate Potential Winner will be selected.In order to be declared the winner of a Prize (a "Winner"), the Potential Winner must first correctly answer, unaided, a time-limited mathematical skill testing question administered by WVC.By entering this Contest, every contestant accepts these Rules and agrees to abide by and be bound by them.ODDS OF WINNINGThe odds of winning a Prize will depend on the number of eligible entries received during the Contest Period.USE OF PERSONAL INFORMATIONPersonal information collected during the operation of this Contest will be used by WVC solely for the purpose of administering the Contest and pursuant to the WVC privacy policy which can be found at http://www.worldvision.ca/CustomerService/Pages/PrivacyandSecurity.aspx.USER CONTENT POSTEDYou are solely responsible for the profiles, messages, notes, text, information, and other content that you upload, publish or display (hereinafter, "post") on the Site (collectively the "User Content"). You may not post, transmit, or share User Content on the Site that you do not have permission to post. You understand and agree that WVC may, but is not obligated to, review the Site and may delete or remove (without notice) any Site content or User Content in its sole discretion, for any reason or no reason.CONTENT – LIMITED LICENSEExcept for your own User Content, you may not upload or republish Site content on any Internet, Intranet or Extranet site or incorporate the information in any other database or compilation, and any other use of the Site content is strictly prohibited. Such license is subject to these Terms of Use and does not include use of any data mining, robots or similar data gathering or extraction methods. Any use of the Site or the Site content other than as specifically authorized herein, without the prior written permission of WVC, is strictly prohibited and will terminate the license granted herein. Such unauthorized use may also violate applicable laws including without limitation copyright and trademark laws and applicable communications regulations and laws. Unless explicitly stated herein, nothing in these Terms of Use shall be construed as conferring any license to intellectual property rights, whether by estoppel, implication or otherwise. This license is revocable at any time without notice and with or without cause.TRADEMARKSWORLD VISION, WORLD VISION CANADA and other WVC graphics, logos, designs, page headers, button icons and scripts are registered trademarks or trademarks of WVC or its affiliates. Such trademarks may not be used, including as part of trademarks and/or as part of domain names, in connection with any product or service in any manner that is likely to cause confusion and may not be copied, imitated, or used, in whole or in part, without the prior written permission of WVC.USER CONDUCTYou understand that the Site is available for your personal, non-commercial use only. You represent, warrant and agree that no materials of any kind submitted through your account or otherwise posted, transmitted, or shared by you on or through the Site will violate or infringe upon the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary rights; or contain libelous, defamatory or otherwise unlawful material.In addition, you agree not to use the Site to:harvest or collect email addresses or other contact information of others from the Site by electronic or other means for the purposes of sending unsolicited emails or other unsolicited communications;use the Site in any unlawful manner or in any other manner that could damage, disable, overburden or impair the Site; upload, post, transmit, share, store or otherwise make available any content that we deem to be harmful, threatening, unlawful, defamatory, infringing, abusive, inflammatory, harassing, violent, vulgar, obscene, fraudulent, invasive of privacy or publicity rights, hateful, or racially, ethnically or otherwise objectionable; impersonate any person or entity, or falsely state or otherwise misrepresent yourself, your age or your affiliation with any person or entity. You shall be solely responsible for your own User Content and the consequences of posting or publishing them. In connection with User Content, you affirm, represent, and/or warrant that: you own or have the necessary licenses, rights, consents, and permissions to use and authorize WVC to use all patent, trademark, trade secret, copyright or other proprietary rights in and to any and all User Content and have all necessary consents to collect, use and disclose any personally identifiable information contained or displayed in any and all User Content to enable inclusion and use of the User Content in the manner contemplated by the Site and this Agreement.For clarity, you retain all of your ownership rights in your User Content. However, by submitting User Content to WVC, you hereby grant WVC a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute and display the User Content in connection with the WVC Website and WVC's (and its successors' and affiliates') business, including without limitation for promoting and redistributing part or all of the WVC Website (and derivative works thereof) in any media formats and through any media channels. You also hereby waive any moral rights you may have in your User Content and grant each user of the WVC Website a non-exclusive license to access your User Content through the Website, and to use, reproduce, distribute, display and perform such User Content as permitted through the functionality of the Website and under these Terms of Service. The above licenses granted by you in User videos terminate within a commercially reasonable time after you remove or delete your User videos from the Site. You understand and agree, however, that WVC may retain, but not display, distribute, or perform, server copies of User Content that have been removed or deleted. The above licenses granted by you in User comments are perpetual and irrevocable.In connection with User Content, you further agree that you will not submit material that is copyrighted, protected by trade secret or otherwise subject to third party proprietary rights, including privacy and publicity rights, unless you are the owner of such rights or have permission from their rightful owner and the necessary consents from any individuals whose personally identifiable information is contained in such material to post the material and to grant WVC all of the license rights granted herein.GENERAL RULESPrizes must be accepted as awarded. Prizes may not be sold or transferred, and are not convertible to cash. WVC reserves the right to provide a substitute for, or alter the nature of any Prize, in whole or in part, in the event that all or any component of such Prize is unavailable so long as the resulting Prize is of equal or greater value than the original Prize.Where the Prize winner is a minor in the jurisdiction that he or she resides, the parent or guardian of the minor must (and WVC assumes) a) consent to a Prize being awarded to the minor as described herein and b) agree to the Contest Rules and Regulations and execute and return the declaration and release form provided by WVC, on behalf of the minor, within the time frame set out herein.All decisions of WVC with respect to any aspect of this Contest, including without limitation the eligibility of entries, are final and binding on all Entrants.WVC assumes no responsibility or liability for lost, late, misdirected or incomplete entries and release documents or for any problems, failures or technical malfunction of any network lines, computer online systems, telephone, hardware, software, server, providers, e-mail, player, browser or technical malfunctions that may occur (including, but not limited, to malfunctions that may affect the transmission or non-transmission of an entry) howsoever caused. WVC is not responsible for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of entries in the Contest. WVC assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of entries. WVC is not responsible for any injury or damage to entrants' computer or any other computer, related to or resulting from participating or downloading materials in this Contest. If, for any reason, the Contest is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of WVC which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Contest or cause it to not comply with any applicable law having jurisdiction over WVC then, subject to regulatory approval when required, WVC, reserves the right in its sole discretion to cancel, terminate, modify or suspend this Contest without notice.By entering this Contest, each Sponsor agrees to release, inde
  • https://apps.facebook.com/whatacuremeans/
  • 125 Events With Social Login Connected 3,306 donations with Facebook (1.3%)250,000 individual donations / $16.4 million 4% of donations with social login
  • Response: CTR 0.3240.3243Story CT 13 likes Facebook:Facebook offers two different types of CTR. One is ad CTR, which is the percentage of times the ad or sponsored story is clicked on. The other CTR is the social CTR. This number represents clicks on ads shown with the names of the viewer's friend. Facebook reps have said that CTR is not important and have not shared an average or goal CTR. This seems to be counterintuitive since part of Facebook's algorithm is based on an ad's CTR. Many advertisers will see 0.020 percent to 0.040 percent on average, but I regularly see several CTRs of 0.063 percent and up to 0.5 percent. Focus on optimizing or pausing any ads with less than 0.02 percent.The average CTR for Facebook mobile ads is 1.32% compared with 0.086% ...17% were in 25-34 age range (18-24)/(35-44)
  • http://www.shouldertoshoulder.org.uk/
  • Storify.com
  • http://www.facebook.com/TheWSPA
  • http://www.wspa.ca/red-collar/dog-march/ WSPA Canada’s award for most unusual dog name
  • 14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7
  • 14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7
  • http://www.ovariancanada.org/Walk-of-Hope/Walk-Info/Injustice-Video
  • http://www.youtube.com/watch?v=8VMpx5oCYYY&feature=share
  • 125 Events With Social Login Connected 3,306 donations with Facebook250,000 individual donations / $16.4 million 4% of donations with social login

Beyond the Buzz Words: Social Media & Mobile Fundraising Beyond the Buzz Words: Social Media & Mobile Fundraising Presentation Transcript