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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Meaning, we can skip over …• A crowdfunding campaign that goes viral!• A super-star supporter who’s active on Twitter• A unexpected disaster involving your cause.• Vote-to-win contests. You’re probably not planning for this stuff.
Social login is buzzing! 77% of social media users prefer social login to traditional registration. - Janrain
Social login is buzzing! 40% of people use a "forgot password" feature once a month.
52% of orgs say email is most usedcontact data and most difficult to verify. – Experian QAS
Social login is popular• Facebook - 54%• Twitter - 10%• Google – 25% How does it affect Fundraising?
We looked at lots of dataso you don’t have to …
Facebook Registration (Social Login)Registrant signed-up using Facebook credentials
Social Login Data Pool25 North American campaigns• 60,000+ registrants• At least 100+ social registrants in each event• $5.7 million in solicited donations
How many registrants? 16% Highest percentage we saw was 27%
Registrant SuccessFundraisers who connected their account to Facebook raised on average… 40% more than regular registrants
Number of DonationsFundraisers who connected their account to Facebook solicited more gifts… 30% more individual donations
Social login & activationAre registrants who connectwith Facebook more likely to raise money in an event? 144,000 registrants in 150 North American campaigns with social login enabled.
Likelihood to Fundraise Facebook Non-FacebookRegistrants Registrants 69% 52% Facebook registrants are 32% more likely to raise over $0.
Facebook & Social Login Insights ….• Giving your campaign supporters the option touse social media increases their likelihood ofsuccess. Big Tip
Online Video Online video consumption rose 58% in the last 12 months. BigTrend
We’re special!Canadians are top consumers of online video #1
Online Video & Your Community“In Canada, YouTube per capita consumption of video is No. 1 in the world, it’s just absolutely crazy in terms of how passionate Canadians are about YouTube.” - Chris O’Neill Canada country director, Google
Why Editorial Calendars?• Simplifies your reporting• Quantifies the work you do!• Tracks the time spent on different channels• Visualizes “real estate” demands• Identifies top & poorly performing content Reminds your coordinators to ask for money… Big Tip