There are many examples of nonprofits using Facebook and Twitter to achieve good campaign results. But the truth is that there is not a one size fits all strategy when it comes to social media. Making it work for your organization is a process of trial and error.
So what do you do when your social media efforts are not paying off as you expected?
In this webinar Philip King and our guest, Misty Meeks will discuss Facebook and Twitter strategy at the World Society for the Protection of Animals: what works, what doesn't and more importantly, how to overcome stumbling blocks when you encounter them.
After attending this session, you'll know...
* How to integrate social media into an existing fundraising program
* When to use Facebook and when to use Twitter
* Who should be in charge of social media in your organization?