Artez Interactive - Nonprofits and New Blood: An Overview of Online Acquisition Tactics and Strategies

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All businesses need to find new customers or perish. It's no different for nonprofits, although in our case, we need to recruit new donors, advocates, members and volunteers to stay alive.

There are numerous tactics for online acquisition including Search Engine Marketing, Co-Registration, Email List Rental and Lead Generation. This webinar will provide you with an overview of these tactics. In addition, we'll discuss ways to evaluate the performance of your online acquisition program so that you can improve your return on investment. Finally, we'll talk about best practices in converting new subscribers into donors through direct appeals, multichannel conversion, and peer-to-peer fundraising.

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Artez Interactive - Nonprofits and New Blood: An Overview of Online Acquisition Tactics and Strategies

  1. 1. Nonprofits & New Blood: Online Acquisition Strategies & Tactics
  2. 2. Our Presenters Eric Rardin Jocelyn Harmon Director of Nonprofit Services, Director of Nonprofit Services, Care2 Inc. Care2 Inc. Mark Sutton President Artez Interactive USA
  3. 3. Webinar Tips  This webinar is being recorded and will be available on our website shortly  If you have any technical troubles, please use the “chat” feature  We will take all questions at the end. Please use the “raise hand” or “chat” feature to ask a question.
  4. 4. 7
  5. 5. Donor Value Over 12 Months New Donor Renewal Rate Lifetime Donor Value $694 50.9% +121% +48% 34.4% $187 $314 +95% $96 Internet Traditional1 Enabled2 Internet Internet Traditional Traditional Enabled Enabled Source: Convio whitepaper entitled “Integrating Online Marketing (eCRM) with Direct Mail Fundraising” 1 Traditional defined as offline use. 2 Internet Enabled defined as both offline and eCRM use.
  6. 6. Lapsing records Unsubscribes Email bounces
  7. 7. Paid Ads Organic Results
  8. 8. ericr@care2team.com jocelynh@care2team.com @jocelynharmon www.marketingfornonprofits.org
  9. 9. Upcoming Webinars  Trends in "a-thon" Fundraising Part 2: United States  April 21st @ 2 pm ET (North America)  “You Got Chocolate in My Peanut Butter...” Synchronizing Online & Offline Fundraising  April 29th @ 1 pm ET (North America) Register at www.artez.com
  10. 10. Calendar Notes  April 23rd: Digital Leap, Toronto  A digital conference for Non-profit marketers & fundraisers  More info at www.digitalleap.org  May 5th: AFP Fundraising Day, Ottawa  May 11th: IFC Online e-Conference  “Synchronizing Online & Offline Fundraising: What Great Campaigns & Reese’s Candy Have in Common”  More info at http://www.resource-alliance.org/ifconline/

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