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Digital Strategies York Region Workshop: Part Two

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Digital Strategies York Region Workshop: Part Two

  1. 1. Part Two: Social & Mobile Goodness!
  2. 2. What’s industry up to? 84% of social media use is geared towards improving customer service. But …
  3. 3. Engaging customers with social media equals a 15-30% sales increase?
  4. 4. “Facebook is far and away the king” "In the last 12 months, how have you supported a charity or cause?"
  5. 5. Facebook is a player 14% of traffic to fundraising & donation pages comes directly from Facebook.
  6. 6. “Facebook is far and away the king” "In the last 12 months, how have you supported a charity or cause?" • 14% browsed Facebook on a tablet • 41% browsed Facebook on a smartphone
  7. 7. Crowdsourcing Crowdfunding Campaigns (Peer-to-Peer)
  8. 8. Social Proof!
  9. 9. Commenting Policy • Acceptable language • UGC usage • Moderation/Monitoring policy
  10. 10. Different guidelines for different networks.
  11. 11. SocialMediaGovernance.com
  12. 12. How we will moderate you!
  13. 13. Clearly stated & accessible
  14. 14. Charity posts call to action on social media Charity asks supporters to share call to actions on social media VS. Supporter response to organization Supporter response to friends or family members
  15. 15. Quotes & sayings!
  16. 16. User generated content
  17. 17. Questions!
  18. 18. #Hashtags work across platforms!
  19. 19. Facebook Instagram
  20. 20. Pinterest beat YouTube, Reddit, Google+, LinkedIn & Myspace combined for referral traffic. 2 million use its Facebook App daily. Fastest-growing social network in the last 12 months
  21. 21. Better at converting to purchases?
  22. 22. Statigr.am: Instagram tool
  23. 23. Creating apps that are integrated with your campaign!
  24. 24. Corporate Partnerships
  25. 25. Twitter engagement techniques • • • • Search by hashtag Set up alerts for event “keywords” Make a Twitter list of influences in the event Make sure Twitter content is included in offline collateral.
  26. 26. Social Toolkits!
  27. 27. Social fundraising toolkits
  28. 28. Social login is exploding!
  29. 29. Avoid multiple usernames & passwords
  30. 30. Community Options
  31. 31. 77% of social media users prefer social login to traditional registration.
  32. 32. So apparently, 75% of us …
  33. 33. What’s wrong with 25% of you … ?
  34. 34. Let’s talk MOBILE …. 18-22% of traffic is from mobile devices… 350% increase in under 2 years...
  35. 35. Where fundraising trends are headed ... 24% decrease in text-to-donate programs 27% increase in mobile websites
  36. 36. Two things drive mobile traffic to charity pages Rapid adoption of smartphones & tablets! What we’re doing on smartphones & tablets... (40% of our internet time!)
  37. 37. Email drives mobile traffic 1 in 4 hits to a website comes from a mobile device!
  38. 38. “If it’s social, it must be mobile.”
  39. 39. Mobile Members – Usage Hours
  40. 40. Mobile donation traffic Mobile visits to donation pages rise to a peak in the evenings.
  41. 41. TREND: Mobile vs Responsive
  42. 42. Mobile web
  43. 43. The rise of responsive design
  44. 44. Responsive design GiveConfidently.ca
  45. 45. Responsive design Msf.org.uk
  46. 46. “Mobile First”
  47. 47. Why collect SMS numbers in your database? Text WARHOL to 69866 to subscribe!
  48. 48. Epic Mobile Messaging
  49. 49. 1 in 5 visitors to a mobile-optimized small business site make an immediate call to that business.
  50. 50. Mobile payment expansion!
  51. 51. Canadian friendly options!
  52. 52. Your New Offsite Toolkits
  53. 53. Google GoMo
  54. 54. Social advertising!
  55. 55. Search vs. Display
  56. 56. Promote posts or try Facebook ads!
  57. 57. Facebook ads & testimonials “Our research shows people are 68% more likely to purchase something when they see the name of someone they know associated with it.” Rosa Birch, Facebook policy team
  58. 58. Sponsored Ads & Stories Cost per Click CPC vs Cost per thousand impression CPM Bidding on the same audience
  59. 59. 193 new 29 new participants participants ROI: 3.2 $55 ROI: 10 $177
  60. 60. Target online supporters even better!
  61. 61. Social Content Curation!
  62. 62. Dashboard programs: Hootsuite
  63. 63. SproutSocial
  64. 64. Scheduled social reports
  65. 65. Use mobile optimized platforms

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