Social Media, Crowdfunding &MicrvolunteeringPaul Dombowsky – Claire Kerr – Jennifer Robertson
Workshop OverviewTime: 8:30 to 10:30 Speakers: Paul Dombowsky Founder and ceo of Ideavibes / Fundchange Claire Kerr – Artez InteracKve Jennifer Robertson – Koodo / KoodonaKon 2
Introduction One of Canada’s ﬁrst crowdfunding sites for chariKes, non-‐proﬁts and arts groups to fund change in our communiKes -‐ one project at a Kme. KoodonaKon is the ﬁrst ever Canadian online microvolunteering community. KoodonaKon has been launched and operates as a charitable, not-‐for-‐proﬁt iniKaKve by Koodo Mobile 3
Why engage in social media? l Your donors & supporters are there. l Your sponsors & media contacts use this tool. l An addiKonal channel for brand extension. l CompeKng organizaKons may acquire market share in your space.
Deﬁni9ons: Whats social media? Facebook: The most popular social network TwiCer: “Micro-‐blogging” tool Blogging: PlaWorms like Wordpress, Tumblr, Blogger LinkedIN: Groups & pages for professionals Foursquare: Geo-‐locaKon tool YouTube: Canada is online videos largest market! Digital communicaKons tools to leverage the “real Kme” web.
Canadians & Social Media Over 50% of Canadians maintain at least one social networking proﬁle. 62% of online Canadians aged 35 to 54 have a social proﬁle.
Canadians & Social Media Women are more likely than men to visit social networking sites more than once a day.
Canadians & Social Media Networks showing rapid growth in Canada …. TwiCer – 19% LinkedIN – 14%
What is Koodonation? An Online Hub Canada’s first, entirely online microvolunteering community. Supports the work of not-for-profit organizations. Provides an alternative way to volunteer, perfect for the online generation. Encourages community engagement.
What is Microvolunteering? Bite-sized Tasks from the non-profits are broken into small-ish pieces, so they’re quick and easy to solve for the microvolunteer, yet helpful for the non-profit. Crowdsourced Anyone and everyone across the country can help.ConvenientIt’s online volunteerism that fits into the individual’s schedule. And it’s alldone online so individuals can also volunteer from anywhere – eventheir couch!Network-managedA non-profit staffer posts tasks (online challenges) to the site. And as microvolunteers postall of their ideas and responses, the community provides added value in rating the responsesand helping non-profits decide which solutions are best.
The Launch of Microvolunteering.Microvolunteering was pioneered by The Extraordinaries.They launched Sparked.com in July of 2008. (Crowdsourcing + Volunteering) * Online = Innovative combination allowing busy people to give back.TedxNASA – Ben Rigby – Microvolunteering – Giving Back for Busy People
How it works. Individuals join Not-for-profit org. Koodonation as register to Koodonation microvolunteers. as non-profits . The non-profits post challenges. Microvolunteers then contribute to the challenges that correspond to their skills and interests.
What’s in it for… … not-for-profit organizations? … for volunteers? - A low-maintenance way to get work - Makes it easy for busy people to fit done by a huge pool of talented volunteerism into their schedule. volunteers; - Is an entirely online form of - A unique opportunity to save money volunteering that allows volunteers to by getting work done for free. lend their skills whenever and wherever they have time. - A way to raise awareness of your cause with many new supporters. - Makes volunteering simple with no requirements for travel. - Convenient and simple to use. - Offers volunteers a way to contribute in areas that are of most interest to them.
Our Launch, with theKoodonation Challenge.Koodonation was officially launched on October 13th, with the KoodonationChallenge.Celebrities acted as judges and Koodonation AmbassadorsMTV Live Co-host Sheena Snively, Jeremy Taggert from Our Lady Peace, Daniel Johnsonfrom Stereos, Toronto Argonaut Mike Bradwell, and leading Canadian Blogger Casie Stewart.
Winners of theKoodonation ChallengeDurham students were awarded a $20,000 contribution for the charity of theirchoice, The Grandview Childrens Centre.
Great interest from thecommunity.- 88 online stories!- 14 print stories!- 9 radio segments!- 2 TV segments!
Ushering ina new way of volunteering. Over 2,807 microvolunteers have already registered on the site, and the number grows everyday! Over 167 non-profits are members of the community. 131 challenges have been completed to date by the microvolunteers.
Crowdfunding Paul Dombowsky Ideavibes -‐ Fundchange 91
Crowdfunding - What do you need?• A crowd • Business challenge / problem / quesKon you want answered – ideas • A process and tool for engagement • Trust and commitment in your crowd to take acKon • Key performance indicators – what does success look like? • Proof of acKon – your crowd wants to see what happened 92
Donor Generations Millennials (born ’91 and axer) -‐ ? Gen Y (born ’81-‐’91) – Average DonaKon $325 Gen X (born ’65-‐’80) – Average DonaKon $549 Boomers (born ’46-‐’64) – Average DonaKon $725 Civics (born ’45 or earlier) – Average DonaKon $833 93
Where Donors are Giving Social Network Site SMS Third Party Vendor Phone In Lieu of Gix Monthly Debit Mailed Gix Online via Website Charity Gix Shop Tribute Gix Fundraising Event Checkout DonaKon 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 94
Online Giving “Fundraising Trends and Challenges in the Canadian Direct MarkeKng Sector”-‐ a research paper from 2009 by Cornerstone Group of Companies shows: • Donors who make their ﬁrst gix to an organizaKon online as opposed to via direct mail have a much higher average gix $73 vs. $36 • There are now more than 4 Kmes the number of new donors, per organizaKon, from online iniKaKves than 5 years ago (9M to 40M).” 95
Who is your crowd? The crowd you know The crowd you don’t know Donors Donors’ Network Prospects Prospects’ Network Event AXendees Event AXendees’ Network Mailing Lists Mailing List’s Network Social Media Makes the Connection 96
Projects or Doable Asks • Easier for most people to wrap their head around a smaller project as opposed to a ‘cure’ or a ‘hospital wing’ • Examples: • Piece of medical equipment • Stream revitalizaKon • EducaKon program • Conference aXendance • Sports equipment for a couple kids 97
Examples: SponsorMe (UK) No restricKons on who posts projects or the type of projects. Costs: 4% Fee on money raised Unmet goals = 9% Not ‘all or nothing’ 98
Examples: Please Fund Us (UK) No restricKons on who posts projects or the type of projects. Funding is All or nothing Costs: 3% Fee on money raised 99
Examples: Crowdrise (US only) Post Promote Fund Report 100
Examples: Fundchange (Canada only) Post Promote Share Search/Filter Fund Receipt Report Costs: $99 + hst to join includes 2 posKngs 3.9% processing fee 101
Fundchange 11 Month Report Cart54 projects posted $55,006 in project funding from 233 funders TELUS matching $50,000 $105,006 Total Impact 102
What We’ve Learned• 83% of new funders come from TwiXer or Facebook • Average amount of funding is $190.00 • 100% of projects have received funds from new funders • 100% of projects are funded by funders that came to the project through social media 103
Year 2 – What’s Ahead• More workshops – these conKnue to be popular • Grow corporate sponsorship for Fundchange • Work with ciKes and large organizaKons to create their own Fundchange iniKaKves • IE. City of Chicago could have a city speciﬁc site for local chariKes and non-‐proﬁts • Exploring how to help social enterprises 104
Benefits & Challenges• It’s social – the crowd promotes projects it likes • It’s social – the crowd won’t promote projects that aren’t shareable • Success comes to those that acKvely build a crowd • A challenge for organizaKons new to social media • It’s the free market at work • It’s the free market at work • Build sKckiness to the project • Need to pay aXenKon to write-‐up to inspire funders 105
Integrating Crowdfunding into Your OrganizationThings to keep in mind: • Crowdfunding success comes quickest to organizaKons that are social – media-‐aware and engaged. If your organizaKon is not yet social media-‐ enabled, it will take Kme and human and ﬁnancial resources to do so. • Because your eﬀorts are only as good as the crowd you are able to mobilize to your cause, it makes sense that your organizaKon strategically manages and promotes its brand online. • Make sure your target audience is online and will give online • If you opt to post your projects on established crowdfunding sites, do your homework – be careful of the company you keep. 106
Resoruces• Donor stats, etc. came from “The Next GeneraKon of Canadian Giving” – Nov. 2010 – by Vinay Bhagat, et al • “The Wisdom of Crowds” – book by James Surowiecki • “Crowdsourcing” – book by Jeﬀ Howe • “Fundraising Trends and Challenges in the Canadian Direct MarkeKng Sector”, a research paper released in 2009 by Cornerstone Group of Companies • Crowdfunding Whitepaper at www.ideavibes.com 107
Thank you – Questions? Paul Dombowsky | 613.878.1681 | email@example.com