Claire Kerr, Director of Digital Philanthropy, Artez Interactive

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Mobile Fundraising: What's Hot, What's Not and What's on The Horizon
We’ll examine how charities around the world are using social login, mobile devices, gamification, and more to support and enhance their fundraising efforts online. Instead of yet another social media and mobile fundraising presentation only focused on text-to-donate tweets, our presenter will share the latest trends and biggest themes in social media for mobile giving.

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Claire Kerr, Director of Digital Philanthropy, Artez Interactive

  1. 1. Mobile Fundraising:What’s hot, what’s not, what’s new!
  2. 2. @snotforprofit www.artez.com http://www.slideshare.net/clairekerr
  3. 3. Still think“mobile” is a buzz word?
  4. 4. What do we mean by mobile? What do we mean by “smartphone”?
  5. 5. Smartphones are special …
  6. 6. Smartphones sales now surpass computer sales globally. You know this …
  7. 7. What about Canada?Smartphone penetration is reaching 50%
  8. 8. Tablets … Theyre mobile too!
  9. 9. • Education• Service delivery• Advocacy
  10. 10. I can haz cash
  11. 11. Text-to-give
  12. 12. 4% of mobile users have donated by text in Canada 47% of text donors were prompted by TVMobilegiving.ca
  13. 13. Trends for Mobile Channels 24 % decrease in the number of organizations with active text-to-give programs 27% increase in the use of mobile websites …
  14. 14. Mobile Web
  15. 15. Mobile web
  16. 16. Mobile web
  17. 17. 1 in 5 visitors to amobile-optimized smallbusiness site make animmediate call to thatbusiness.
  18. 18. Traffic eCommerce10% 8% Mobile is ….
  19. 19. The visible mobile channel 10% of traffic to Canadian fundraising & donation pages is from mobile devices…
  20. 20. Mobile web transactions 2.15% of donors via mobile web
  21. 21. Peeking at your own statistics?
  22. 22. Mobile applications
  23. 23. Push Notifications
  24. 24. Mobile apps for fundraising
  25. 25. Case study – Event fundraising in Canada 10-17% of event participants logging in on a mobile device…
  26. 26. Event participants who used a mobile app for fundraising raised 115% more than non-mobile participants
  27. 27. Mobile web pages for events
  28. 28. &Participants who use mobile web & mobile apps raise 150% more.
  29. 29. Remember…Mobile web transactions 2.15% of donors via mobile web
  30. 30. In peer-to-peer events & campaigns across our Canadian platform ... 3 - 7% of donations are made through mobile devices
  31. 31. Why?
  32. 32. What’s Trending?
  33. 33. Epic Mobile Messaging
  34. 34. What are you telling yourmobile supporters?
  35. 35. Mobile PaymentExpansion
  36. 36. Canadian friendly options!
  37. 37. Your NewOffsite Toolkits
  38. 38. Social loginthrough mobile enabled social networking credentials!
  39. 39. 77% of social mediausers prefer social login to traditional registration.
  40. 40. Corporate Partnerships in Mobile Spaces
  41. 41. Mobile ad marketing …You’re already expanding into digital ad buy…
  42. 42. Where do your supporters spend their time …?Time spent on the internet: 26%Advertising budget on internet: 22%Time spent on mobile devices: 10%Advertising budget on mobile: 1%
  43. 43. Gamification trends on the rise
  44. 44. QR code expansion
  45. 45. Pennies for Life
  46. 46. Your mobile optimized platforms
  47. 47. Mobile optimized platforms
  48. 48. Don’t forget the unavoidableintersection of social & mobile Of the over 600 million people on Facebook, more than half access it through a mobile device!
  49. 49. In events & fundraising campaigns across our Canadian platform ... 15-18% of donations are referred from Facebook
  50. 50. Google GoMo
  51. 51. Who am I spying on?
  52. 52. @snotforprofit www.artez.com http://www.slideshare.net/clairekerr

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