26. Responsible for achieving sales targets and recovery of 16,000 Refrigerators, 2500 Split AC’s 1500 Microwave Ovens, 4,000 Washing Machines.Management of the existing dealer network.<br />Manage sales teams for the better results and emphasis on the recoveries from the dealers of the northern region.<br />Focus on the availability of the product availability in the market.<br />Enhance the brand and the company’s image in the market.<br />Development of a strategy to increase the market share among the dealer network.<br />Conduct the dealer’s stock takings of refrigerators, Air conditioners, microwave ovens and spilt units. <br />Achieving aggressive sales goals and expected targets set by the company.<br />Develop trade marketing solutions to counter competitor’s moves.<br />Design effective trade promotions.<br />Manage and allocate trade marketing budget across S&D channels.<br />February 1998 – To October 2000 Artal Granasia B.V. Netherlands<br /> AVA Premium Drinking Water (Pak)<br /> Role: Assistant Manager Sales (Corporate Sales) Islamabad (Pakistan)<br /> <br /> Key Competencies developed<br />Launched AVA water brand as a pioneers of a bottled water in different cities of Pakistan.<br />Communicate the jobs standards to the corporate, residential as well as the retail sales teams.<br />Achieving the aggressive sales goals and expected targets set by the higher management.<br />Liaison with the other companies for the joint promotions regarding the 5-gallon bulk water bottles.<br />Manage customer base network of 5-gallon and 3-gallons returnable bottles category in corporate and the residential sectors.<br />Managing the sales team of at least 30 people for the best results from market.<br />Market research of the product like 500ml sports bottle.<br />Monitor complaints regarding the bottle water from corporate and the residential sector.<br />Generate the accounts through the various stall activities.<br />Plan the activities like promotions and exhibitions to create the brand awareness about the safety standards of AVA premium drinking water bottle water.<br />Liaison Officer to Pakistan Cricket Team as part of Promotion from PCB & AVA premium Drinking Water for two tours* Australia & Zimbabwe. <br />PRE-GRADUATE EXPERIENCE<br />Summer 1995-1996 Punjab Technical Institute.<br />Air-condition & Refrigeration (Diploma)<br />Winter 1997-National Bank of Pakistan (NBP)<br />12 weeks intern ship.<br />EDUCATION<br />Degree<br />B.B.A (Hon’s) Marketing & Sales Management.<br />1994 – 1998 Preston University- (4-years) of study in Islamabad campus (Pakistan)<br />Modules Taken: Marketing, Consumer Behavior, Market Research, Human Resources Management, Accountancy, Business Law, Direct marketing, Economics, International Marketing, Sales Management, Principles of Advertising & Principles of Marketing.<br />KEY SKILLS<br />Creative/innovative Ability to tackle problems <br />Relationship building / Team working, Results Focus & Courage<br />I T SKILLS<br /> <br />Ms Word Power Point Ms Office Windows XPCRM Software<br />INTERESTS<br />I enjoy participating in a variety of sports, in particular Cricket and Hockey. I also enjoy eating out & Socializing with friends and colleagues.<br />ACHIEVEMENTS<br />Best participation award from the UNITED NATIONS at the Drug Abuse Day. (Pakistan) 2001.<br />Certificate of Achievement from the Pak Elektron Limited (PEL) on completion of Sales Target 2004<br />Awarded certificate of Appreciation for the outstanding performance in Sales at Groupin.pk 2011 <br />PERSONAL DETAIL<br />Date of Birth06th April 1975<br />Place of BirthAbu Dhabi (UAE)<br />NationalityPakistani<br />LanguagesUrdu, English, Hindi & (Arabic)*<br />Driving LicenseValid Driving License of (UAE) Valid till Feb 2019<br />