2. 1. Are you Male or Female? 2. How old are you?
0% 0%
4% 16%
44%
Female under 16
56%
Male 48% 32% 16 - 20
20 - 24
Over 24
When conducting my survey it Nearly half of the people who
showed me that just over half of answered my survey were
the people who answered this were between the age of 20-24. Overall
female. the majority of the people were
between the age of 16-24, this
shows that me that I should be
targeting my magazine at this age
of consumers.
3. 3. How often do you buy music 4. What methods do you use to
magazines? read music magazines?
12%
8% 8%
Magazine Issue
Daily
24% 44% Ipad
Weekly 36%
56% Mothly Online
Never Mobile
12%
56% of the people who answered
80% of the people who answered my
my survey said that they read music
survey said that they read magazines
magazines monthly. This tells me
online and the actual issue that they
that when I produce my own music
buy in stores. This tells me that as well
magazine it should be a monthly
as having a monthly issue in stores I
issued.
should also be using social media
platforms for my consumers to access
my magazine.
4. 5. What is it that entices you to buy a magazine?
“The genre of music that the magazine All the responses show why people buy the
is selling” magazines they read. I can see from the
“The price of the magazine” responses people take the genre and the
“I buy the magazine because it features features included inside the magazine into a
artist and music that I like to listen to” lot of importance. Also the way in which the
magazine looks on the shelves is important
“The magazine almost every time
and how it stands out to other music
features upcoming festivals and musical
magazines is also a factor that plays a part in
events which is something I find very
the consumer buying habits. This tells me
useful”
that for my music magazine I have to make
“If I like the way the magazine looks, I sure that I include the right features that are
will buy it” related to the genre of indie and make sure
“The magazine genre and the free gift that overall look of the magazine is
which sometimes is a free song on appealing to my consumers and is more
ITunes which I like” unique.
5. 6. What genre of music do you normally 7. What price are you willing to pay when
look for when buying a music magazine? buying a music magazine?
4% 0% 0% Pop
under £1.00
20% 28% Dance
12% 16%
Indie £1.00 - £1.50
8% Rock 28%
40% Hip-pop 44% £1.50 - £2.00
Jazz
Classical £2.00 and over
The pie chart shoes that 72% of the
When gathering my results it
people said that they would pay £1-£1.50
showed me that the favoured was
and £1.50-£2 for a music magazine. This
‘indie’. This shows that my choice
tells me that people don’t want to spend
of making a indie magazine would
too much money on a magazine and that I
be best suited to my target
should be charging a reasonable and
audience.
affordable price for my magazine and for
the readers of my magazine.
6. 8. What factor do you take into most 9. Would be tempted to buy a new and
consideration when buying a magazine? upcoming indie magazine called
'MUSE'?
Price
21% 29%
Free gift 24%
Yes
Genre
38% 12% 76% No
Music/Artists
featured
The pie chart shoes that most people
take price and genre into consideration Over 75% of the people who
when buying a music magazine. This tells answered my survey said that they
me that when I make my magazine I would be willing to buy my
need to make sure that my genre ‘indie’ magazine. This is good feedback for
comes through and that my price for my me because it tells me that people
magazine is reasonable for the quality will want to buy my magazine and
that my readers will be getting when they they also like the name ‘MUSE’
buy my magazine. which appeals to them.
7. As question 9 these results
tell me that 79% of the
10. The magazine will include both new
upcoming artists and already famous artists people I asked said they
and would this magazine appeal to you? would be willing to buy and
read my magazine . This tells
24% me that people are
Yes
interested in what my
76% magazine has to offer. Also
No
having both new and already
famous artists means I can
appeal to a wider range of
readers.
