The document summarizes the results of a survey about music magazine preferences. It finds that indie and rock music are the most popular genres among 15-18 year old respondents. The cover star and headlines are the biggest attractors to buying a magazine. Respondents said they would be willing to pay between £1.50-£3.50 and purchase a magazine every couple weeks. In conclusion, the magazine will focus on rock and indie content, feature attractive cover stars and headlines, price between £1.50-£3.50, and distribute every couple weeks based on the survey results.

1. Heidi O’Connor
Results
What gender are I interviewed both male and female gender, 70% being
you? female with the remaining 30% which is male. All of my
participants were between the ages of 15 – 18 years
old. The fact that there is 40% more female response in
Male this research, will tell me that to make my magazine
suitable for both genders I should consider more about
Female
what the males have said to give the magazine a fair
outcome.
I found that the most popular genre of music What type of music do you
was indie at 80%, with rock close by with 70%
popularity. There is also niche music that only
listen to?
had a 10% vote and they were; electro, metal,
dub step, house and hip hop. This research is Rock
showing me that I would be more popular if I Indie
input the genres Rock and Indie as the main Pop
topics of my magazine, like the NME magazine. Dance
R&B
Electro
Metal
Dubsteb
House
Hip Hop
Do you read
No-one that I interviewed said that they read
magazines? magazines, however 70% said they would sometimes
and only 30% said that they never read magazines.
Yes With these results I can see that the age group I have
interviewed 15 – 18 don’t buy magazines often if
Sometimes
they do at all. With this I will pay more attention to
No
the other questions such as: What attracts you to
buy a magazine? And how much would you be willing
to pay? This will increase my chances of my magazine being more popular.

2. Heidi O’Connor
Results
I asked what would attract them to buy a magazine the
most popular result was the cover star with 80% of What attracts you to buy
people saying that is the main thing they notice. The
other most popular is the headlines with 50% saying a magazine?
that’s what attracts them to buy the magazine. The
price had a 0% vote showing that it doesn’t matter to The cover star
the people what the price is just the headlines, cover The headlines
star and the free gifts which got a 40% vote. Looking at Free Gifts
these results I will have to have a large either indie or
The Price
rock artist as a cover star as that’s the most popular
result.
How much would you These results tell me I will be able to sell my
magazine up to £3.50 as it has an 80% vote
be willing to pay? and will still be able to sell lots of them.
However because in my results I have found
that the age group I have chosen (15 – 18)
£0.50 - £1.50
don’t often buy magazines I will keep it
£1.50 - £3.50 between £1.50 and £3.50.
£3.50 - £5.00
90% of the people I interviewed stated that they
How often would you be
would only be willing to purchase a magazine every willing to purchase a
couple of weeks, leaving 10% saying that every
month is more preferable. Because of these results
music magazine?
I will make my magazine as though I will be Everyday
releasing it every couple of weeks. So I will place an
ad in my magazine to show you can order them Every week
every couple of weeks.
Every couple of
weeks
Every month

3. Heidi O’Connor
Results
Conclusion
For my magazine I have discovered from my primary research that the genres should be based
around rock and indie, however because I want the magazine to appeal to other audiences I will add
some other niche genres which I feel will appeal to both the male and female audience. I know that
the age group I have interviewed 15-18 only ever buy a magazine sometimes or not at all showing
me that I need to pay more attention what attracts them to buy a magazine. These being the cover
star the headlines and the free gifts. My magazine will have all three of these features, for my cover
star and headlines I will make sure that they are based around rock and indie as they are most
popular. Pricing the magazine between: £1.50 - £3.50 so that my audience is willing to pay as this
was the most popular price from my results. Also looking at my results my audience will only be
willing to buy a magazine every couple of weeks so I will make my magazine so that it comes out
every couple of weeks.