SlideShare a Scribd company logo
1 of 45
Virtual Goods, Real Pleasure  Game Mechanics and Virtual Economies
What are Virtual Goods?
Digital items w/Contextual Meaning
Decorative Goods Don’t affect stats or gameplay
Functional Goods Makes a difference in stats or gameplay
What activities are enabled  by Virtual Goods?
Socializing Enhanced Visual Identity
Shopping / Decorating the pleasure of getting new stuff
Enhanced Gameplay (Time-Vs-Money)
What is a Game?
Formal Definition   a   system   in which players engage in   an   artificial conflict ,  defined by   rules ,  that results in a   quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen
Informal Definition   a   structured experience   with   rules  and  goals that’s  fun
Games tap into our  primal response patterns
Games engage us in  flow
What are  Game Mechanics? the  systems  and  features  that make games  fun ,  compelling  and  addictive
5 Game Mechanics ,[object Object]
Show me your stuff!
5 Game Mechanics ,[object Object],[object Object]
Earn Points, Level Up
Social Points are given by other players
5 Game Mechanics ,[object Object],[object Object],[object Object]
Feedback accelerates mastery and adds fun
5 Game Mechanics ,[object Object],[object Object],[object Object],[object Object]
Exchanges are structured social interactions basic, primal form of social engagement
Implicit vs Explicit Exchanges Wall posts are implicit “ Add Friend” is explicit (facebook, myspace)
5 Game Mechanics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Character   Customization
Interface Customization
How are game mechanics  driving virtual economies?
Collect Stuff, Show Off
Buy Stuff / Boost Stats / Level Up
Feedback on Progress & Mastery
Feedback on Progress & Mastery
Use Stuff for Social Exchanges
Gifting to Show you Care
Gifting for Recruiting New Players
Customization
Virtual Goods 101 Create a Meaningful Context “ Prime the pump” with free goods and/or currency Create demand for premium content  Offer ongoing fresh content at a range of price points Make it EZ to purchase currency
Virtual Goods evoke real emotions…
… in a well-understood social context
Virtual Economies drive ongoing use…
…  and turn a game into a service
Game mechanics provide goals & rewards…
…  and careful balancing to work properly
Thank You! [email_address] @amyjokim (Twitter) Amy Jo Kim (FB, Skype, SlideShare)

More Related Content

What's hot

Four Keys To Fun BayCHI Slides 100n081109
Four Keys To Fun BayCHI Slides 100n081109Four Keys To Fun BayCHI Slides 100n081109
Four Keys To Fun BayCHI Slides 100n081109Nicole Lazzaro
 
Putting the Fun in Functional
Putting the Fun in FunctionalPutting the Fun in Functional
Putting the Fun in FunctionalAmy Jo Kim
 
Games and Gamification
Games and GamificationGames and Gamification
Games and GamificationCharles Palmer
 
4 Most Important Emotions to Monetize Free to Play Games
4 Most Important Emotions to Monetize Free to Play Games4 Most Important Emotions to Monetize Free to Play Games
4 Most Important Emotions to Monetize Free to Play GamesNicole Lazzaro
 
Game Design Workshop for SEEDS at the University of Miami
Game Design Workshop for SEEDS at the University of MiamiGame Design Workshop for SEEDS at the University of Miami
Game Design Workshop for SEEDS at the University of MiamiClay Ewing
 

What's hot (8)

Funware - Ignite mobile
Funware - Ignite mobileFunware - Ignite mobile
Funware - Ignite mobile
 
Four Keys To Fun BayCHI Slides 100n081109
Four Keys To Fun BayCHI Slides 100n081109Four Keys To Fun BayCHI Slides 100n081109
Four Keys To Fun BayCHI Slides 100n081109
 
Putting the Fun in Functional
Putting the Fun in FunctionalPutting the Fun in Functional
Putting the Fun in Functional
 
2. research(2)
2. research(2)2. research(2)
2. research(2)
 
Games and Gamification
Games and GamificationGames and Gamification
Games and Gamification
 
4 Most Important Emotions to Monetize Free to Play Games
4 Most Important Emotions to Monetize Free to Play Games4 Most Important Emotions to Monetize Free to Play Games
4 Most Important Emotions to Monetize Free to Play Games
 
Game Design Workshop for SEEDS at the University of Miami
Game Design Workshop for SEEDS at the University of MiamiGame Design Workshop for SEEDS at the University of Miami
Game Design Workshop for SEEDS at the University of Miami
 
Tokenly 101 - What Are Tokens
Tokenly 101 - What Are TokensTokenly 101 - What Are Tokens
Tokenly 101 - What Are Tokens
 

Viewers also liked

Economic efficiency, government price settings, and taxes
Economic efficiency, government price settings, and taxesEconomic efficiency, government price settings, and taxes
Economic efficiency, government price settings, and taxesDocumentStory
 
What is the difference between informal and formal authority?
What is the difference between informal and formal authority?What is the difference between informal and formal authority?
What is the difference between informal and formal authority?cblockus
 
The changing landscape of search for business information
The changing landscape of search for business informationThe changing landscape of search for business information
The changing landscape of search for business informationvoginip
 

Viewers also liked (8)

Pleasure Beach Community Meeting 05.09.2011
Pleasure Beach Community Meeting 05.09.2011Pleasure Beach Community Meeting 05.09.2011
Pleasure Beach Community Meeting 05.09.2011
 
End of ww2
End of ww2End of ww2
End of ww2
 
Economic efficiency, government price settings, and taxes
Economic efficiency, government price settings, and taxesEconomic efficiency, government price settings, and taxes
Economic efficiency, government price settings, and taxes
 
Timeline of World War 2
Timeline of World War 2Timeline of World War 2
Timeline of World War 2
 
Delayed puberty ppt
Delayed puberty pptDelayed puberty ppt
Delayed puberty ppt
 
World War II
World War IIWorld War II
World War II
 
What is the difference between informal and formal authority?
What is the difference between informal and formal authority?What is the difference between informal and formal authority?
What is the difference between informal and formal authority?
 
The changing landscape of search for business information
The changing landscape of search for business informationThe changing landscape of search for business information
The changing landscape of search for business information
 

Similar to Virtual Goods, Real Pleasure

Fun in Functional 2009
Fun in Functional 2009Fun in Functional 2009
Fun in Functional 2009Amy Jo Kim
 
13353102 Putting The Fun In Functional Applying Game Mechanics To Functional ...
13353102 Putting The Fun In Functional Applying Game Mechanics To Functional ...13353102 Putting The Fun In Functional Applying Game Mechanics To Functional ...
13353102 Putting The Fun In Functional Applying Game Mechanics To Functional ...GoogleTecTalks
 
Game Thinking - The Business of Gaming (Gamification)
Game Thinking - The Business of Gaming (Gamification)Game Thinking - The Business of Gaming (Gamification)
Game Thinking - The Business of Gaming (Gamification)Stephen Gay
 
Virtual Goods: Why & How They Work
Virtual Goods: Why & How They WorkVirtual Goods: Why & How They Work
Virtual Goods: Why & How They WorkAmy Jo Kim
 
Game-Based Marketing - Room 214 - James Clark AMA Presentation
Game-Based Marketing - Room 214 - James Clark AMA PresentationGame-Based Marketing - Room 214 - James Clark AMA Presentation
Game-Based Marketing - Room 214 - James Clark AMA PresentationRoom 214
 
Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)
Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)
Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)Dealmaker Media
 
Gamification Workshop 2010
Gamification Workshop 2010Gamification Workshop 2010
Gamification Workshop 2010Amy Jo Kim
 
All the Web's a Game
All the Web's a GameAll the Web's a Game
All the Web's a GameMichael Leis
 
Oursocialtimes -social_media_marketing_and_monitoring_2011_-_rk_using_game_m...
Oursocialtimes  -social_media_marketing_and_monitoring_2011_-_rk_using_game_m...Oursocialtimes  -social_media_marketing_and_monitoring_2011_-_rk_using_game_m...
Oursocialtimes -social_media_marketing_and_monitoring_2011_-_rk_using_game_m...Raf Keustermans
 
Using Gaming Mechanics for Marketing - Raf Keustermans #SMM11
Using Gaming Mechanics for Marketing - Raf Keustermans #SMM11Using Gaming Mechanics for Marketing - Raf Keustermans #SMM11
Using Gaming Mechanics for Marketing - Raf Keustermans #SMM11Our Social Times
 
Way of Kindness: game mechanics applied to service design and engagement mark...
Way of Kindness: game mechanics applied to service design and engagement mark...Way of Kindness: game mechanics applied to service design and engagement mark...
Way of Kindness: game mechanics applied to service design and engagement mark...Vincent Sider
 
Beyond Gamification: designing the player journey
Beyond Gamification: designing the player journeyBeyond Gamification: designing the player journey
Beyond Gamification: designing the player journeyAmy Jo Kim
 
Raptr engagement-engine
Raptr engagement-engineRaptr engagement-engine
Raptr engagement-engineAmy Jo Kim
 
Gamification stanford class 10-11 v2
Gamification stanford class 10-11 v2Gamification stanford class 10-11 v2
Gamification stanford class 10-11 v2Leigh Marriner
 
Game monetization: Overview of monetization methods for free-to-play games
Game monetization: Overview of monetization methods for free-to-play gamesGame monetization: Overview of monetization methods for free-to-play games
Game monetization: Overview of monetization methods for free-to-play gamesAndrew Dotsenko
 
Serious Gamification
Serious GamificationSerious Gamification
Serious GamificationKam Star
 

Similar to Virtual Goods, Real Pleasure (20)

Fun in Functional 2009
Fun in Functional 2009Fun in Functional 2009
Fun in Functional 2009
 
13353102 Putting The Fun In Functional Applying Game Mechanics To Functional ...
13353102 Putting The Fun In Functional Applying Game Mechanics To Functional ...13353102 Putting The Fun In Functional Applying Game Mechanics To Functional ...
13353102 Putting The Fun In Functional Applying Game Mechanics To Functional ...
 
Social Games
Social GamesSocial Games
Social Games
 
Game Thinking - The Business of Gaming (Gamification)
Game Thinking - The Business of Gaming (Gamification)Game Thinking - The Business of Gaming (Gamification)
Game Thinking - The Business of Gaming (Gamification)
 
Virtual Goods: Why & How They Work
Virtual Goods: Why & How They WorkVirtual Goods: Why & How They Work
Virtual Goods: Why & How They Work
 
Game-Based Marketing - Room 214 - James Clark AMA Presentation
Game-Based Marketing - Room 214 - James Clark AMA PresentationGame-Based Marketing - Room 214 - James Clark AMA Presentation
Game-Based Marketing - Room 214 - James Clark AMA Presentation
 
Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)
Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)
Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)
 
Gamification Workshop 2010
Gamification Workshop 2010Gamification Workshop 2010
Gamification Workshop 2010
 
All the Web's a Game
All the Web's a GameAll the Web's a Game
All the Web's a Game
 
Introduction to Gamification
Introduction to GamificationIntroduction to Gamification
Introduction to Gamification
 
Oursocialtimes -social_media_marketing_and_monitoring_2011_-_rk_using_game_m...
Oursocialtimes  -social_media_marketing_and_monitoring_2011_-_rk_using_game_m...Oursocialtimes  -social_media_marketing_and_monitoring_2011_-_rk_using_game_m...
Oursocialtimes -social_media_marketing_and_monitoring_2011_-_rk_using_game_m...
 
Using Gaming Mechanics for Marketing - Raf Keustermans #SMM11
Using Gaming Mechanics for Marketing - Raf Keustermans #SMM11Using Gaming Mechanics for Marketing - Raf Keustermans #SMM11
Using Gaming Mechanics for Marketing - Raf Keustermans #SMM11
 
Way of Kindness: game mechanics applied to service design and engagement mark...
Way of Kindness: game mechanics applied to service design and engagement mark...Way of Kindness: game mechanics applied to service design and engagement mark...
Way of Kindness: game mechanics applied to service design and engagement mark...
 
Beyond Gamification: designing the player journey
Beyond Gamification: designing the player journeyBeyond Gamification: designing the player journey
Beyond Gamification: designing the player journey
 
Raptr engagement-engine
Raptr engagement-engineRaptr engagement-engine
Raptr engagement-engine
 
Gamification stanford class 10-11 v2
Gamification stanford class 10-11 v2Gamification stanford class 10-11 v2
Gamification stanford class 10-11 v2
 
Gamification
GamificationGamification
Gamification
 
Game monetization: Overview of monetization methods for free-to-play games
Game monetization: Overview of monetization methods for free-to-play gamesGame monetization: Overview of monetization methods for free-to-play games
Game monetization: Overview of monetization methods for free-to-play games
 
Carla hoekendijk
Carla hoekendijkCarla hoekendijk
Carla hoekendijk
 
Serious Gamification
Serious GamificationSerious Gamification
Serious Gamification
 

More from Amy Jo Kim

Three Powerful Ideas to help investors make smart decisions
Three Powerful Ideas to help investors make smart decisionsThree Powerful Ideas to help investors make smart decisions
Three Powerful Ideas to help investors make smart decisionsAmy Jo Kim
 
How Slack, Kickstarter & Duolingo used Game Thinking to create a breakout hit
How Slack, Kickstarter & Duolingo used Game Thinking to create a breakout hitHow Slack, Kickstarter & Duolingo used Game Thinking to create a breakout hit
How Slack, Kickstarter & Duolingo used Game Thinking to create a breakout hitAmy Jo Kim
 
Three massive mistakes that smart entrepreneurs make
Three massive mistakes that smart entrepreneurs makeThree massive mistakes that smart entrepreneurs make
Three massive mistakes that smart entrepreneurs makeAmy Jo Kim
 
Cmx 2019 find your superfans
Cmx 2019 find your superfansCmx 2019 find your superfans
Cmx 2019 find your superfansAmy Jo Kim
 
Game thinking for rapid innovation
Game thinking for rapid innovationGame thinking for rapid innovation
Game thinking for rapid innovationAmy Jo Kim
 
Game Thinking Fundamentals
Game Thinking FundamentalsGame Thinking Fundamentals
Game Thinking FundamentalsAmy Jo Kim
 
Shanghai Keynote: Innovate smarter with Game Thinking
Shanghai Keynote: Innovate smarter with Game ThinkingShanghai Keynote: Innovate smarter with Game Thinking
Shanghai Keynote: Innovate smarter with Game ThinkingAmy Jo Kim
 
The Game Thinking Roadmap: a PMs path to mastery
The Game Thinking Roadmap: a PMs path to masteryThe Game Thinking Roadmap: a PMs path to mastery
The Game Thinking Roadmap: a PMs path to masteryAmy Jo Kim
 
Game Thinking Asia Keynote
Game Thinking Asia KeynoteGame Thinking Asia Keynote
Game Thinking Asia KeynoteAmy Jo Kim
 
What is Game Thinking?
What is Game Thinking?What is Game Thinking?
What is Game Thinking?Amy Jo Kim
 
How to drive user engagement like Slack, Snapchat & Kickstarter
How to drive user engagement like Slack, Snapchat & KickstarterHow to drive user engagement like Slack, Snapchat & Kickstarter
How to drive user engagement like Slack, Snapchat & KickstarterAmy Jo Kim
 
Slack Game Thinking Teardown
Slack Game Thinking TeardownSlack Game Thinking Teardown
Slack Game Thinking TeardownAmy Jo Kim
 
Kickstarter Game Thinking Teardown
Kickstarter Game Thinking TeardownKickstarter Game Thinking Teardown
Kickstarter Game Thinking TeardownAmy Jo Kim
 
Improve your product design with Game Thinking (UIE Webinar)
Improve your product design with Game Thinking (UIE Webinar)Improve your product design with Game Thinking (UIE Webinar)
Improve your product design with Game Thinking (UIE Webinar)Amy Jo Kim
 
Game Thinking UIE 2016 Keynote
Game Thinking UIE 2016 KeynoteGame Thinking UIE 2016 Keynote
Game Thinking UIE 2016 KeynoteAmy Jo Kim
 
How to build a product people love
How to build a product people loveHow to build a product people love
How to build a product people loveAmy Jo Kim
 
The 3 most common mistakes smart entrepreneurs make building their MVP
The 3 most common mistakes smart entrepreneurs make building their MVPThe 3 most common mistakes smart entrepreneurs make building their MVP
The 3 most common mistakes smart entrepreneurs make building their MVPAmy Jo Kim
 
MVP Design Club - VIP coaching program for innovative product teams
MVP Design Club - VIP coaching program for innovative product teamsMVP Design Club - VIP coaching program for innovative product teams
MVP Design Club - VIP coaching program for innovative product teamsAmy Jo Kim
 
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015Turbo-charge your product with Game Thinking - Lean Startup Conference 2015
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015Amy Jo Kim
 
Turbo-charge you product with Game Thinking
Turbo-charge you product with Game ThinkingTurbo-charge you product with Game Thinking
Turbo-charge you product with Game ThinkingAmy Jo Kim
 

More from Amy Jo Kim (20)

Three Powerful Ideas to help investors make smart decisions
Three Powerful Ideas to help investors make smart decisionsThree Powerful Ideas to help investors make smart decisions
Three Powerful Ideas to help investors make smart decisions
 
How Slack, Kickstarter & Duolingo used Game Thinking to create a breakout hit
How Slack, Kickstarter & Duolingo used Game Thinking to create a breakout hitHow Slack, Kickstarter & Duolingo used Game Thinking to create a breakout hit
How Slack, Kickstarter & Duolingo used Game Thinking to create a breakout hit
 
Three massive mistakes that smart entrepreneurs make
Three massive mistakes that smart entrepreneurs makeThree massive mistakes that smart entrepreneurs make
Three massive mistakes that smart entrepreneurs make
 
Cmx 2019 find your superfans
Cmx 2019 find your superfansCmx 2019 find your superfans
Cmx 2019 find your superfans
 
Game thinking for rapid innovation
Game thinking for rapid innovationGame thinking for rapid innovation
Game thinking for rapid innovation
 
Game Thinking Fundamentals
Game Thinking FundamentalsGame Thinking Fundamentals
Game Thinking Fundamentals
 
Shanghai Keynote: Innovate smarter with Game Thinking
Shanghai Keynote: Innovate smarter with Game ThinkingShanghai Keynote: Innovate smarter with Game Thinking
Shanghai Keynote: Innovate smarter with Game Thinking
 
The Game Thinking Roadmap: a PMs path to mastery
The Game Thinking Roadmap: a PMs path to masteryThe Game Thinking Roadmap: a PMs path to mastery
The Game Thinking Roadmap: a PMs path to mastery
 
Game Thinking Asia Keynote
Game Thinking Asia KeynoteGame Thinking Asia Keynote
Game Thinking Asia Keynote
 
What is Game Thinking?
What is Game Thinking?What is Game Thinking?
What is Game Thinking?
 
How to drive user engagement like Slack, Snapchat & Kickstarter
How to drive user engagement like Slack, Snapchat & KickstarterHow to drive user engagement like Slack, Snapchat & Kickstarter
How to drive user engagement like Slack, Snapchat & Kickstarter
 
Slack Game Thinking Teardown
Slack Game Thinking TeardownSlack Game Thinking Teardown
Slack Game Thinking Teardown
 
Kickstarter Game Thinking Teardown
Kickstarter Game Thinking TeardownKickstarter Game Thinking Teardown
Kickstarter Game Thinking Teardown
 
Improve your product design with Game Thinking (UIE Webinar)
Improve your product design with Game Thinking (UIE Webinar)Improve your product design with Game Thinking (UIE Webinar)
Improve your product design with Game Thinking (UIE Webinar)
 
Game Thinking UIE 2016 Keynote
Game Thinking UIE 2016 KeynoteGame Thinking UIE 2016 Keynote
Game Thinking UIE 2016 Keynote
 
How to build a product people love
How to build a product people loveHow to build a product people love
How to build a product people love
 
The 3 most common mistakes smart entrepreneurs make building their MVP
The 3 most common mistakes smart entrepreneurs make building their MVPThe 3 most common mistakes smart entrepreneurs make building their MVP
The 3 most common mistakes smart entrepreneurs make building their MVP
 
MVP Design Club - VIP coaching program for innovative product teams
MVP Design Club - VIP coaching program for innovative product teamsMVP Design Club - VIP coaching program for innovative product teams
MVP Design Club - VIP coaching program for innovative product teams
 
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015Turbo-charge your product with Game Thinking - Lean Startup Conference 2015
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015
 
Turbo-charge you product with Game Thinking
Turbo-charge you product with Game ThinkingTurbo-charge you product with Game Thinking
Turbo-charge you product with Game Thinking
 

Recently uploaded

Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfRankYa
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationSafe Software
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machinePadma Pradeep
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clashcharlottematthew16
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren
 

Recently uploaded (20)

Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdf
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024
 

Virtual Goods, Real Pleasure

Editor's Notes

  1. talk about how you're building a platform for brain fitness to put people in the right mindset
  2. Back when I studied Psychology, the most memorable and useful thing I learned was the “one-armed bandit” schedule of reinforcement. Which you can see here, in red. The essence is this: if you give random, sizeable rewards for user actions (e.g. how a slot machine works), you will get an addictive behavior pattern - in mice, in pigeons, or in humans.
  3. Back when I studied Psychology, the most memorable and useful thing I learned was the “one-armed bandit” schedule of reinforcement. Which you can see here, in red. The essence is this: if you give random, sizeable rewards for user actions (e.g. how a slot machine works), you will get an addictive behavior pattern - in mice, in pigeons, or in humans.
  4. Back when I studied Psychology, the most memorable and useful thing I learned was the “one-armed bandit” schedule of reinforcement. Which you can see here, in red. The essence is this: if you give random, sizeable rewards for user actions (e.g. how a slot machine works), you will get an addictive behavior pattern - in mice, in pigeons, or in humans.