More Related Content Similar to Fun in Functional 2009 (20) More from Amy Jo Kim (20) Fun in Functional 20091. Putting the Fun in Functional Applying Game Mechanics to Social Media Amy Jo Kim, Ph.D. CEO, ShuffleBrain Inc. 6. What is Social Media? player-created content social infrastructure tools for sharing 8. Formal Definition a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen 12. What are Game Mechanics? the systems and features that make games fun , compelling and addictive 14. Show me your stuff! Impressive Collection = Bragging Rights 19. Redeemable Points drive Loyalty Southwest Airlines simpler Frequent Flyer points Drugstore.com Dollars earn while you shop 29. … or implicit (i.e. emergent) 57. What do you collect? awards, games played and created 58. How do you earn points? playing games, improving your skill, creating popular games 59. How do you get feedback? in-game (score and rating), meta-game (stats and notifications) 63. Are the data objects recombinant? Recombinant games and game objects 65. What do YOU think about the intersection of games and social media? Join the discussion at http://shufflebrain.com