2. Introduction –
o Parle was set up in 1929 in the suburbs of Mumbai
city, to manufacture sweets and toffees.
o At that time market was dominated by famous
international brands.
o In 1939, Parle Products began manufacturing
biscuits, in addition to sweets and toffees.
o Parle Glucose and Parle Monaco were the first
brands of biscuits to be introduced.
o which later went on to become leading names for
great taste and quality.
3. Mission:
“Hindustan ki Taakat.” For over 80 years,
parle G as been a part of the lives of ever
Indian. From the snow capped mountains in
the north to the sultry towns in south, from
frenetic cities to laid back villages, parle g
has nourished, strengthened and delighted
millions.
4. Vision :
The vision of Parle is to concentrate on
consumers taste and preferences. The Parle
brand has grown from strength to strength
ever since its inception. For fulfilling its
vision they do every batch of biscuits and
confectionaries are thoroughly checked by
experts staff, using the most modern
equipment hence ensuring the same perfect
quality across the nation.
7. Strategic fit of Parle
Parle-G has achieved its STRATEGIC FIT by
understanding customer taste, preferences along with low
cost strategy and aligning it with supply chain strategy of
more responsiveness.
Also, adopting innovation and producing wide variety of
biscuits like,
Parle G
Monaco
Krackjack
Parle 20-20
Hide and Seek
Marie gold
11. Design option for a distribution network
1. Distributor storage with carrier delivery
2. Manufacturer or Distributor Storage with Customer pickup
3. Retailer storage with customer pickup
12. Drivers of supply Chain
Inventories
Transportation
Facilities and handling
Information
14. What Basis Parle will select C & F
Agents…..? :-
o Based on the wide distribution network.
o Agents strong capital structure.
o Market Experience.
o Strong relationship in b/w wholesalers and retailers.
o Previous sales records.
o Name
