2. Introduction
Founder - Steve Jobs and
Steve Wozniak founded
apple computer inc. in 1976.
Incorporated in 1977
In 2007 named changed
to Apple inc.
Vision and Mission
4. Objective&Goals
Over the next 3-4 years Apple
would like to increase their product
accessibility (new stores).
Increase their market share by
30%.
Eliminate the need for new products
in order to raise sales.
5.
6. Apple's supply chain judged
best in world again
A report by AMR Research has named Apple as the
company with best supply chain practices in the world for
the third year running.
In a feature exploring the secret behind Apple’s success, it
was found that company’s ability to bring together two sides
of the supply chain (digital and physical) efficiently and at
increasingly low cost.
7. Digital supply chain
is a new media term that encompasses the process of the delivery of digital
media, be it music or video, by electronic means from the point of origin
(content provider) to destination (consumer).
The main processes of a digital supply chain are as follows:
1.) True on-demand product availability
2.) Ease of use and speed for content search and activation.
3.)Pricing and subscriptions
4.) Quality management built on licensing and refunds
8.
9. Material Suppliers of iPhone:
Samsung: The Singapore facility manufactures CPU and Video
processing chips.
Infineon: The Singapore facility manufactures Baseband
Communications hardware.
Primax Electronics: The Taiwan facility manufactures Digital
Camera Modules.
Foxconn International: The Taiwan facility manufactures internal
circuitry.
Entery Industrial: The Taiwan facility manufactures connectors.
Cambridge Silicon: The Taiwan facility manufactures bluetooth
chipsets.
Unicorn Technology: The Taiwan facility manufactures printed circuit
boards.
10. Catcher Technology: The Taiwan facility manufactures
stainless metal casings.
Broadcomm: The U.S. based facility builds touch screen
controllers.
Marvell: The U.S. based facility builds 802.11 specific parts.
China facility assembles the hardware, holds inventory, and
handles the pick, pack, and ship steps of the fulfillment process.
The iconic iPod and iPhone maker took the top
spot due to "an intoxicating mix of brilliant
industrial design, software interfaces and
consumable goods that are purely digital”.
11. Benefits Apple got from its
Supply Chain
Cost :
Reduced inventories
Reduced waste
Reduced total manufacturing costs
Service:
Establishment of a collaborative framework
Near real time information flow
14. Competitive Advantage
SIMPLICITY: Technical complexity hidden behind
slick and intuitive user interface gives seamless experience.
QUALITY: Thanks to hardware and software tight
integration Apple’s product offers great quality.
INNOVATION: Apple does not depend on its
suppliers’ technical breakthroughs. It can innovate on
hardware and software at its own pace.
