this is project for bata co

1. PROJECT OF ADVANCE
ACOUNTING
SUBMTTED TO:
PROF : IMRAN SHAZAD
SUBMITTED BY:
 M BLAWAL
National College of Business
Administration & Economics
(Sargodha Campus)

2. CONTENTS
SR NO. TOPICS PAGE NO.
01 Companies 01
02 Introduction 02
03 Types of companies 03
04 Department 04
05 Financial Report 05
06 Revenue of Growth level of Bata 06
07 Economy & Annual Growth 07
08 Marketing strategy bata 08
09 Bata Brands 09
10 Brands, Prices & Category 10-11
11 Major Achievements 12
12 Strength in the Swot Analysis 13
13 Bata Research 14
14 Bata Today 15
15 Bibliography 16
16 Conclusion 17

3. 1 | P a g e
MISSION:
To be successful as the most dynamic flexible and market responsive
organization, with footwear as its core business.
VISION:
To grow as a dynamic, innovative and market driven domestic
manufacturer and distributor, with footwear as our core business,
while maintaining a commitment to the country, culture and
environment in which we operate.

4. 2 | P a g e
Introduction:
Since 1942 Bata Pakistan has been rendering its services to its
valued customers by offering quality products.It was incorporated in
Pakistan as Bata Shoe Company (Pakistan) Limited in 1951 and went
public to become Bata Pakistan Limited in the year 1979.Since its
inception, the company has not only maintained a good reputation
of manufacturing high quality footwear for all segments but has also
been designing shoes in accordance with the changing fashions and
trends.Bata Pakistan is serving its valued customers through a strong
retail network comprising of more than 431 retail outlets, 544
registered wholesale dealers and 136 DSP franchise served by 12
wholesale depots across the country.
The company has a retail presence of over 5,300 shops in more
than 70 countries and production facilities in 18 countries.

5. 3 | P a g e
Board of Director:
 Mr. Roberto Longo (Chairman) Singapore
 Mr. Muhammad Imran Malik (Chief Executive) Bata Pakistan
Limited Batapur Lahore
 Mr.Rafel Dasca Vinyals (Executive Director) Bata Pakistan
Limited Batapur Lahore
 Mr. Toh Guan Kiat (Non-Executive Director) Singapore,
 Mr. Kamal Monnoo (Independent Director) Samira House 55-
P,Gulberg II,Lahore
 Mr. Muhammad Maqbool (Independent Director)323-
Westwood Colony, Nia Beg, Lahore
 Mr. Ijaz Ahmad Chaudhry (Non-Executive Director) 2nd Floor,
Sunlight Building
 Bank Square, The Mall, Lahore
 Mr.Shahid Anwar (Independent Director)401-A, Royal
Apartments,KDA Scheme No. 1,Tipu Sultan Road, Karachi
 Mr. Aamir Amin (Independent Director)National Investment
Trust6th Floor, National Bank of Pakistan Building
 I Chundrigar Road, Karachi

6. 4 | P a g e
Departments:
 Financial department
 Engineering department
 Designing department
 Production
 Distribution
BATA MANAGING STRUCTURE

7. 5 | P a g e

8. 6 | P a g e
Bata Growth Rate:
Bata Pakistan Limited reported a marginal growth of 0.8% in
half-yearly profits during the half-year period ended on June 30
2018. In their Board of Directors meeting held on August 30, 2018,
the company discussed the financial earnings for the above said
period
Compound Annual Growth Rate of Bata Pakistan LTD
1 year
Revenue5.47%
Net Income39%
EPS Basic39%

9. 7 | P a g e
PROFIT AND LOSS ACCOUNT FOR THE HALF YEAR ENDED JUNE 30TH 2018
DETAILS JUN-18 JUN-17 % CHANGE
Sales 8,298,127 7,828,929 5.99%
Cost of sales 4,677,192 4,539,133 3.04%
Gross profit 3,620,935 3,289,796 10.07%
Distribution cost 1,834,969 1,674,417 9.59%
Administrative expenses 544,785 486,312 12.02%
Other expenses 104,153 85,273 22.14%
Operating expenses 2,483,907 2,246,002 10.59%
Other income 23,927 47,073 -49.17%
Operating profit 1,160,955 1,090,867 6.42%
Finance cost 23,847 21,444 11.21%

10. 8 | P a g e
Marketing Strategy of Bata

11. 9 | P a g e
Brand Building Strategy
Bata Brands
• Bata (Bata In Czech Republic )
• Bata comfit (comfort shoes)
• Ambassador (Classic Men Shoes)
• North Stat (Urban Shoes)
• Weinbrenner (Premium outdoor Shoes)
• Marie Claire (Women Shoes)
• SunDrops (Women Shoes)
• Bubblegummers (Children Shoes)
• Baby Bubbles ( Children Shoes)
• Safari (Desert Shoes)
• Power (Athletic Shoes)
• Patapata (Flip Flops)
• Toughees (School Shoes)
• Verlon (School Shoes)
• Teener (School Shoes)
• Bata Industrials (Word & Safety Footwear)

12. 10 | P a g e
Brands & Prices
BATA Pakistan Limited manufactures and sells footwear for men,
women and children. Its major brands include:
Category: Men
Brand name: Price range Designs
Power Rs. 699 – Rs. 1699 08
Bata ComfirtRs. 449 – Rs. 1199 10
WeinbrennerRs. 499 – Rs. 899 03

13. 11 | P a g e
Category: Ladies
Brand name: Price range Designs
Power Rs. 899 – Rs. 899 04
Bata Comfit Rs. 249 – Rs. 899 14
Marie Claire Rs. 899 – Rs. 1299 10
Category: Children
Brand name: Price range Designs
Bubble Gummers Rs. 249 – Rs. 599

14. 12 | P a g e
Major Achievements
1. Bata Pakistan was awarded the Most Admired Large Format
Multi-Brand Footwear Retailer of the year award.
2. Customer Loyalty award by Shoes & Accessories and the
loyalty award for a wide product range and excellent
customer service.
3. Brand Equity, acknowledge Bata to be amongst the 50 Most
Trusted Brands in a 2020 study.
4. In its history the Bata has sold more than 14 billion pairs of
Shoes and was awarded the Guinness World Record as the
Largest Shoe Retailer and Manufacturer”.

15. 13 | P a g e
Strength in the SWOT Analysis of BATA
Global Presence: Bata is present in more than 70 countries, with
production facilities in 27 countries. This makes Bata a global player and
hence not dependent on a single market.
Market Penetration: Bata has penetrated the market really well.
Bata is present in large cities to small towns. This helps in maintaining
its customer base and also capturing the new demand created in the market.
Strong Distribution Network: Bata has a very strong distribution
network throughout the world with about 5000 retail stores worldwideout
of which more than 1200 are located in Pakistan.
Excellent positioning: Bata has positioned itself really well as a
fashionable yet affordable footwear brand.
Cost Advantage: Its quite clear that Bata has the cost advantage and
is able to manufacturea huge range of foot wears at a very affordable price.
 Bata has a worldwide Presence in over 70 countries and production
facilities in 27 countries
 Benefit received from link to the international organization for back-
office systems, product innovations and sourcing.
 Bata showrooms are found in all the major cities, mini-metros and
towns
 Sells through over 1200 retail stores in Pakistan and 5000 stores
worldwide
 Bata company employs more than 6800 people in Pakistan and
40000 people world over and over 30,000 dealers

16. 14 | P a g e
BATA Research
 Bata gives handsomesalary to the sales man & any other staff
member.
 Bata gives salary pakege sales man 18-25 thousand & Areaof
manager one lac thirty fivethousand round.
 Bata sales man respect the the customer.
 Bata gives retirement allowanceto the Bata labour.
 When Bata makes shoes than his 1stpiority hisCustomer
comfortable.
 Bata no many Advertisementbecausehe is already famous.
 All Theworld know Bata shoes very comfortable.
 Customerssay Bata price is Suitable
 Customerssay Book shoes very suitable &they are long time.
 Bata shoes easily usefor oneto two years.
 Bata makes the soft shoes.
 Bata gives overtime money to the sales person of Bata.

17. 15 | P a g e
BATA Today
 Serves 1 million customers per day.
 Employs more than 50,000 people.
 Operates 5000 retail stores.
 Manages a retail presence in over 70 countries.
 Run 27 production facilities across 20 countries.

18. 16 | P a g e
Bibliography
Due to his actions in the economic, social and public life, Tomas Bata
won great recognition in the Czech lands and abroad. The company
he founded still operates in many countries all over the
world.Numerous publications are focused on the personality of
Tomas Bata, on the activities of his associates and successors, as well
as on the wide-ranging activities of Bata-owned companies in the
Czech Republic and abroad.Our collections include more than 1,600
titles books, brochures, collective volumes and other types of
publications in more than twenty languages.

19. 17 | P a g e
Conclusion
The power of footwear and clothing is extraordinary, from its
function as an incredibly important cultural identifier to its ability to
communicate with the spirit world. Alaskan people's footwear,
clothing and tools reflect their ancient values, evolving lifestyles and
contact with outsiders. Whether the clothing is created from warm
caribou or bird skins, water repellent sealskins or waterproof
intestines and fish skins, it is most always superbly designed and
sewn. It provides shelter from the arctic environment, proclaims the
identity and homeland of the wearer and seamstress, is a creative
work of art, and enables individuals to communicate with the spirits
in a manner critical to their survival. In return, animal spirits reveal
themselves in flickering glimpses.