Strength’s 1. Quality : the biggest strength of the company is the quality of the products, which is maintained and improved over time. 2. Knowledge : Haldiram has been in this business since 1941 and over the time has gained immense knowledge about the product and the consumer’s taste and preferences. 3. Manpower : Haldiram have a lot of support from its employees in building up quality and brand image. 4. Pricing : The prices of the products compared with the quality being offered to the consumer seem to be quite reasonable. 5. Latest technology : Company invests a lot of money in technological development, which helps company to remain in front of the competition. 6. Pacakaging : Haldiram is the first company to introduce proper packaging for the product and over the period of time has improved by lot and still it’s the best. 7. Trust of the consumer : what drives the company is the trust of the consumer, which is a big motivating factor for the company WEAKNESSES LOW ADVERTISING BUDGET: The Company spends very less in advertising and promotional scheme compared to its competitors. TRADITIONAL MANAGEMENT STYLE : The Company is still run by one man and every thing is very centralized thereby resulting in slow decision-making process. NOT ALL PROCESSES ARE NOT AUTOMATIC : Since all the manufacturing processes are not automatic it becomes very difficult to maintain consistent quality. Page 4 OPPURTUNITIES GROWING FOOD INDUSTRY : As the food industry is growing rapidly there are lots of opportunities for the company to expand its market share in the future. CHANGES IN THE CONSUMERS TASTE AND PREFERENCES : Consumers now demand more of convenience food or packed food and snacks is the solution to the changing needs of the consumer INCREASE IN THE MONEY INCOME LEVEL OF THE CONSUMER : As the income level of the consumer is increasing, the consumer likes to spend more money on buying packed foodstuff. PROSPECTS FOR EXPORT : The export market has been increasing tremendously, which brings more and more opportunities for the company to expand their market globally. THREATS AVAILABLITY OF SUBSTITUTE GOODS : Biscuits, potato chips and other kinds of food items other than namkeen can affect the demand for the namkeen in future. HEALTH AWARENESS : As people are becoming more and more aware of being healthy the demand for savory snacks is likely to get affected in the future. INCREASING COMPETITION FROM INDIA AND MNC FOOD COMPANIES : With the increase in the competition from the Indian and as well as MNCs the company needs to adopt aggressive marketing and spend more money into advertising and promotional schemes. And at the same time innovate new products.
Quality is of paramount interest to haldiram. Regular checks ensure to meet quality standards of FDA, US and Safety Act, UK. Presently, they have advance in house facility to check Aflatoxin, pesticides, Sudan colors and other microbiological tests. Also lay emphasis on waste management, and environment issues.
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