PPT on Parle Agro, STP of Parle agro, Competitor's analysis, customer analysis

1. PARLE AGRO
BY-
SHUBHAM SRIVASTAVA

2. ABOUT THE COMPANY
• Founded in 1984.
• Owned by Chauhan Family.
• Company has turnover of 1500 Crore.
• Company has manpower strength of 2500 including over 400 professionals.
• Most trusted Indian brand among beverages.

3. PARLE AGRO BRANDS
1- Beverages :
• Frooti , Appy , Appy Fizz , many more.
2 - water :
• Bailley packaged drinking water Pouches of drinking water.
3 - Food :
• Confectionery
• Snacks.

4. FACTORS AFFECTING BUSINESS
ENVIRONMENT
There are two factors affecting business environment :
• Micro Environment
• Macro Environment

5. WHAT IS MICRO-ENVIRONMENT AND
MACRO – ENVIRONMENT?
• MICRO ENVIRONMENT : The micro –
environment is basically the environment
that has a direct impact on your business .
• MACRO ENVIRONMENT : The major external
and uncontrollable factors that influence an
organizations decision making , and affects
its performance and strategies.

6. Micro
Environment
1.Suppliers
2.Customer
Taste
3.Competitors
4.Market
Intermediaries

7. 1. SUPPLIERS
• Suppliers are major factor of micro environment
• Suppliers are those who supplies raw materials and machineries.
• Suppliers must be reliable so that the cost of inventory and cost of handelling will
be kept in control.
• SUPPLIERS OF – APPLE FOR APPY, MANGOE FOR FROOTI etc.

8. 2. CUSTOMER TASTE
• Customers taste kept fluctuating.
• Customers are not loyal for any particular brand.
• To overcome this parle agro has added a range of products to sustain their
customers.
• Frooti
• Appy fizz
• Hippo
• Bailley (mineral water)

9. 3. COMPETITORS
• The major competition PARLE AGRO faces from the differentiated products of
other companies
• 7UP & NIMBOOZ OF PEPSICO.
• BISLERI of PARLE
• To become competitent a careful analysis of existing competitors is important.

10. 4. MARKET INTERMEDIARIES
• Market intermediaries includes the distribution and supply chain of a company.
• It involves the process of reaching the product to its ultimate customer.
• Company must build a healthy and a strong relationship with its intermediaries
such that the firm and distributors benefit in the long run.

11. ANALYSIS OF COMPETITORS

12. MAAZA
Maaza is a Coca-Cola fruit drink brand marketed in India and
Bangladesh Mango drinks currently account for 90% of the fruit
juice market in India. Maaza currently dominates the fruit drink
category and competes with Pepsi's Slice brand of mango drink
and Frooti, manufactured by Parle Agro.

13. TROPICANA
• With the launch of “Aamsutra” campaign in 2008 along with a winning taste &
most appealing pack graphics, Slice created disruptive excitement in the category
and celebrated mango indulgence like no other. As a first ever by any brand in
the Juice and Juice Drinks Category, Bollywood‟s Diva, Katrina Kaif was signed on
as the Brand Ambassador on Slice.
• It continues to select the best in fruit to craft high-quality juices, create original
products, pioneer innovative processes and explore new markets for its
products. It is devoted towards a healthful lifestyle by ensuring that the
products are naturally nutritious and provide the daily benefits that one needs.

14. DABUR REAL FRUIT JUICE
• Real has been the preferred choice of consumers when it comes to packaged fruit juices, which is
what makes India's No. 1 Fruit Juice brand. A validation of this success is that Real has been
awarded India’s Most Trusted Brand‟ status for four years in a row.
• The nutritional contents of Real Fruit Juices & Nectars are endorsed by PFNDAI -- Protein Foods &
Nutrition development Association of India.