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SCM & CRM of Amul


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About SCM & CRM & also the various SCM & CRM activities that are carried out by Amul.

Published in: Sales
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SCM & CRM of Amul

  1. 1. Supply Chain Management & Customer Relationship Management
  2. 2. Introduction  The milk industry in India has been on a sturdy path of progression since Indian independence  The milk production of India has grown from 17 million tonnes (1951) to 132.43 million tonnes (2012-2013)  India is the world’s largest milk producer; accounting for more than 17% of the world’s total milk production  Amul ranks 15th among the top dairy organization in the world
  3. 3. Distribution Process
  4. 4. Supply Chain Management
  5. 5. Reverse Logistics
  6. 6. SCM Practices by Amul  Codification of raw material in an easy to understand manner  Payment to the milk suppliers on time  Quality checks  Using technology to connect farmers with veterinary doctors
  7. 7. SCM Practices by Amul  IT integration and widening the reach of IT at village level  Active customer feedback and incorporation in improvement  Active involvement of GCMMF employees in all activities of the member unions  Closer and deeper relationships with the business associates. i.e. wholesales, and distributors
  8. 8. Customer Relationship management . Definition . Need of CRM . Importance of CRM
  9. 9. CRM by AMUL  Sponsorships for Awards and Olympics  Talent promotions through events  Constant Feedback from distributors  Public awareness campaigns
  10. 10.  World Milk Day celebrations  In-store interactive celebrations on festivals  Information Technology Integration  Mobile App for consumers: • Amul Store Locator • Amul Explorer CRM by AMUL
  11. 11. Project By • Abhishek Shinde • Ashish Jain • Imad Sirkhot • Karen D’Souza • Ketaki Misra • Kirk Coutinho