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Distribution Policy Apple
1.
Alberto Zanco
2.
3.
4.
Not only Personal
Computers…
5.
… but also
Portable Devices
6.
Product Strategy The
company leverages its unique ability to develop its OS, hardware, application SW and services
7.
Targets
8.
Brand management
9.
10.
11.
Apple’s distribution structure
12.
13.
14.
Multichannel shopping process
Need Recognition Search Comparison Choice/ Purchase Outcome Web Store Web Store/ Reseller Web Store First time customer Apple customer A Apple customer B
15.
16.
Apple corner at
Best Buy
17.
Apple Premium Reseller
18.
Apple On-line Store
19.
Apple Store
20.
21.
Apple’s goals
22.
Retail strategy SWOT
analysis
23.
Retail turnover growth
compared with overall turnover
24.
Apple Store vs.
Luxury Retailers
25.
26.
27.
28.
Download now