These are the slides for my lecture at Warwick Business School as part of its Complexity, Management & Network Thinking business module entitled Networks Thinking: Adapting for Complexity. Suggested further reading and notes can be found at http://www.antonymayfield.com/?p=3344
Networks Thinking: Adapting for Complexity - Antony Mayfield
1. NE TWORKS TH I N K IN G
ADAPTING FOR COMPLEXITY
Wa r w i c k B u s i n e s s S c h o o l
Executive MBA
16 June 2011
Brilliant
Noise
2. ‘ CEOS SEE A L A R G E G A P B E T W E E N T H E
L EVE L OF CO M P L E X I T Y CO M I N G AT T H E M
AND TH EI R CO N F I D E N C E T H AT T H E I R
E NTERPRIS E S A R E E Q U I P P E D TO D E A L
WITH IT’
I B M INSTITUT E O F B U S I N E SS VA LU E , 2 01 0
3. H AVANA CAR SY N D R O M E
Image (cc) Andrea Rosa
11. ‘ CHINESE O E M S A R E C R A N K I N G O U T A
DEVICE M U C H FAST E R T H A N T H E T I M E
TH AT I T TA K E S U S TO P O L I S H A
POW E RP OI N T P RE S E NTAT I O N .’
STEPHEN E LO P, N O K I A C E O , F E B 2 01 1
http://goo.gl/UX3cN
44. APPL IE D NE T WO RKS
T HINK IN G
Image: Bestario.org
45. M AR KET ING
Understand
Principles Be
Useful
Be
live
Facebook
Social
Twi=er
engagement
Pla4orms Social
Space
YouTube
framework Flickr
Delicious
Networks AcGve
Listening Assets
Research
&
Listen Measure Plan/Iterate
OpGmise
assets Editorial On-‐site
UGC
CreaGve Widget/Tools
Processes
AggregaGon Outreach ModeraGon
CuraGon
ConnecGng APIs
Ops/Product Customer
contact IT
Business
Legal HR Finance
Source:
Antony
Mayfield
,
iCrossing
52. IN A NETWO R K E D
NUTSH E L L
• NETWORKS ARE A GREAT MODEL FOR MANAGING COMPLEXITY
• Embrace complexity
• Understand networks, your networks
• Develop organisational and personal networks literacy
• Networks thinking: design for networks