Networks Thinking: Adapting for Complexity - Antony Mayfield

NE TWORKS TH I N K IN G ADAPTING FOR COMPLEXITY Wa r w i c k B u s i n e s s S c h o o l Executive MBA 16 June 2011 Brilliant Noise

‘ CEOS SEE A L A R G E G A P B E T W E E N T H EL EVE L OF CO M P L E X I T Y CO M I N G AT T H E M AND TH EI R CO N F I D E N C E T H AT T H E I R E NTERPRIS E S A R E E Q U I P P E D TO D E A L WITH IT’I B M INSTITUT E O F B U S I N E SS VA LU E , 2 01 0

H AVANA CAR SY N D R O M E Image (cc) Andrea Rosa

FALSEFRIEN DS

CO M P LEXA DAPTIVESYSTEMS

AT TE NTION M ARK E TS

CONN EC TE DCOMP L EX ITY F LUX

P E R SO NA L P OL ITI CA LCOMME R CI AL SOCI A L C ULTUR A L

COMMER CI A L CONT EX T

ED GE -TO-CORE

‘ CHINESE O E M S A R E C R A N K I N G O U T ADEVICE M U C H FAST E R T H A N T H E T I M E TH AT I T TA K E S U S TO P O L I S H A POW E RP OI N T P RE S E NTAT I O N .’ STEPHEN E LO P, N O K I A C E O , F E B 2 01 1 http://goo.gl/UX3cN

A N AGE OF N E TWOR KS

T H REE TRENDS

SO CIAL W E B

E V ERYWHE R E W E B

DATA D E LU G E

WH AT YOU KN OW O RD ON ’T KN OW A BOU TN E TWOR KS. ..

N EW SOCIAL N E TWOR KS http://goo.gl/fLYOj

O LD SOCIAL NE TWOR KS Image: (cc) BrewBrooks

ULTRASOC I A L

N E T WORKS T H IN K I NG

DNA• SYSTEMS• DESIGN• EVOLUTION• COMPLEXITY

T HRE SHOLD CON C E P TS• DESIGN FOR NETWORKS• COMPLEX, ADAPTIVE SYSTEMS• EMERGENCE• FOCUS, FLOW AND FLEX• REALTIME

PRINCP L ES• UNDERSTAND• PRESENCE• USEFULNESS• DATA & STORIES• NETWORKS/HIERARCHY TENSION• FLEX & UNCERTAINTY

TE NS IONS

PROCE SS E S• RAPID, STRATEGIC VIEW: L.O.O.P.• MANAGEMENT FRAMEWORK FOR ADAPTING TO NETWORKS• PERSONAL DIGITAL LITERACY: SUPERSKILLS

HOW TO MAKE A LOOPANALYSIS OF YOUR ORGANISATION

LONG TERM 5 - 10 YEARSPOLITICAL | ECONOMIC | SOCIAL | TECH

O P E R AT I O N S NEXT FOUR QUARTERSEVERY FUNCTION FROM MARKETING TO HR RISKS | OPPORTUNTIES | COST SAVINGS

O R G A N I S AT I O N HOW DO YOU PEOPLE WORK TOGETHER? SHARING INFORMATION

PEOPLE PRIVATE vs PUBLICPERSONAL vs PROFESSIONAL SKILLS AND LITERACIES

F R A M E W O R K

SUPE R SK IL L S

SUPERSKI L L # 1 NET WORKS

JOH N H AG E L: Se ren di p it y e n g in es http://goo.gl/1Alc

http://connectedthebook.com/

SUPERSKIL L # 2 SHARIN G

http://goo.gl/c51yY

SUPERSKIL L # 3F OCUS & F LOW

pomodorotechnique.com

SUPERSKILL #1 Networks SUPERSKILL #2 Sharing SUPERSKILL #3Focus & ﬂow

APPL IE D NE T WO RKS T HINK IN GImage: Bestario.org

M AR KET ING Understand Principles Be Useful Be live Facebook Social Twi=er engagement Pla4orms Social Space YouTube framework Flickr Delicious Networks AcGve Listening Assets Research & Listen Measure Plan/Iterate OpGmise assets Editorial On-‐site UGC CreaGve Widget/Tools Processes AggregaGon Outreach ModeraGon CuraGon ConnecGng APIs Ops/Product Customer contact IT Business Legal HR Finance Source: Antony Mayﬁeld , iCrossing

THE ARAB SP R IN G

HA IT I

P &G OUTS I D EI NN OVATION

Image: Raph D’Amico

CONC LUS ION

IN A NETWO R K E D NUTSH E L L• NETWORKS ARE A GREAT MODEL FOR MANAGING COMPLEXITY • Embrace complexity • Understand networks, your networks • Develop organisational and personal networks literacy • Networks thinking: design for networks

DISCUSSIONFurther reading and notes at antonymayﬁeld.com/warwickmba @amayﬁeld antony@brilliantnoise.com

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Networks Thinking: Adapting for Complexity - Antony Mayfield

by Antony Mayfield on Jun 16, 2011

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