Networks Thinking: Adapting for Complexity - Antony Mayfield

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These are the slides for my lecture at Warwick Business School as part of its Complexity, Management & Network Thinking business module entitled Networks Thinking: Adapting for Complexity. Suggested further reading and notes can be found at http://www.antonymayfield.com/?p=3344

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Networks Thinking: Adapting for Complexity - Antony Mayfield

  1. 1. NE TWORKS TH I N K IN G ADAPTING FOR COMPLEXITY Wa r w i c k B u s i n e s s S c h o o l Executive MBA 16 June 2011 Brilliant Noise
  2. 2. ‘ CEOS SEE A L A R G E G A P B E T W E E N T H EL EVE L OF CO M P L E X I T Y CO M I N G AT T H E M AND TH EI R CO N F I D E N C E T H AT T H E I R E NTERPRIS E S A R E E Q U I P P E D TO D E A L WITH IT’I B M INSTITUT E O F B U S I N E SS VA LU E , 2 01 0
  3. 3. H AVANA CAR SY N D R O M E Image (cc) Andrea Rosa
  4. 4. FALSEFRIEN DS
  5. 5. CO M P LEXA DAPTIVESYSTEMS
  6. 6. AT TE NTION M ARK E TS
  7. 7. CONN EC TE DCOMP L EX ITY F LUX
  8. 8. P E R SO NA L P OL ITI CA LCOMME R CI AL SOCI A L C ULTUR A L
  9. 9. COMMER CI A L CONT EX T
  10. 10. ED GE -TO-CORE
  11. 11. ‘ CHINESE O E M S A R E C R A N K I N G O U T ADEVICE M U C H FAST E R T H A N T H E T I M E TH AT I T TA K E S U S TO P O L I S H A POW E RP OI N T P RE S E NTAT I O N .’ STEPHEN E LO P, N O K I A C E O , F E B 2 01 1 http://goo.gl/UX3cN
  12. 12. A N AGE OF N E TWOR KS
  13. 13. T H REE TRENDS
  14. 14. SO CIAL W E B
  15. 15. E V ERYWHE R E W E B
  16. 16. DATA D E LU G E
  17. 17. WH AT YOU KN OW O RD ON ’T KN OW A BOU TN E TWOR KS. ..
  18. 18. N EW SOCIAL N E TWOR KS http://goo.gl/fLYOj
  19. 19. O LD SOCIAL NE TWOR KS Image: (cc) BrewBrooks
  20. 20. ULTRASOC I A L
  21. 21. N E T WORKS T H IN K I NG
  22. 22. DNA• SYSTEMS• DESIGN• EVOLUTION• COMPLEXITY
  23. 23. T HRE SHOLD CON C E P TS• DESIGN FOR NETWORKS• COMPLEX, ADAPTIVE SYSTEMS• EMERGENCE• FOCUS, FLOW AND FLEX• REALTIME
  24. 24. PRINCP L ES• UNDERSTAND• PRESENCE• USEFULNESS• DATA & STORIES• NETWORKS/HIERARCHY TENSION• FLEX & UNCERTAINTY
  25. 25. TE NS IONS
  26. 26. PROCE SS E S• RAPID, STRATEGIC VIEW: L.O.O.P.• MANAGEMENT FRAMEWORK FOR ADAPTING TO NETWORKS• PERSONAL DIGITAL LITERACY: SUPERSKILLS
  27. 27. HOW TO MAKE A LOOPANALYSIS OF YOUR ORGANISATION
  28. 28. LONG TERM 5 - 10 YEARSPOLITICAL | ECONOMIC | SOCIAL | TECH
  29. 29. O P E R AT I O N S NEXT FOUR QUARTERSEVERY FUNCTION FROM MARKETING TO HR RISKS | OPPORTUNTIES | COST SAVINGS
  30. 30. O R G A N I S AT I O N HOW DO YOU PEOPLE WORK TOGETHER? SHARING INFORMATION
  31. 31. PEOPLE PRIVATE vs PUBLICPERSONAL vs PROFESSIONAL SKILLS AND LITERACIES
  32. 32. F R A M E W O R K
  33. 33. SUPE R SK IL L S
  34. 34. SUPERSKI L L # 1 NET WORKS
  35. 35. JOH N H AG E L: Se ren di p it y e n g in es http://goo.gl/1Alc
  36. 36. http://connectedthebook.com/
  37. 37. SUPERSKIL L # 2 SHARIN G
  38. 38. http://goo.gl/c51yY
  39. 39. SUPERSKIL L # 3F OCUS & F LOW
  40. 40. pomodorotechnique.com
  41. 41. SUPERSKILL #1 Networks SUPERSKILL #2 Sharing SUPERSKILL #3Focus & flow
  42. 42. APPL IE D NE T WO RKS T HINK IN GImage: Bestario.org
  43. 43. M AR KET ING Understand Principles Be  Useful Be  live Facebook Social   Twi=er engagement   Pla4orms Social  Space YouTube framework Flickr Delicious Networks AcGve  Listening Assets Research  &  Listen Measure Plan/Iterate OpGmise  assets Editorial On-­‐site  UGC CreaGve Widget/Tools Processes AggregaGon Outreach ModeraGon CuraGon ConnecGng APIs Ops/Product Customer  contact IT Business Legal HR Finance Source:  Antony  Mayfield  ,  iCrossing
  44. 44. THE ARAB SP R IN G
  45. 45. HA IT I
  46. 46. P &G OUTS I D EI NN OVATION
  47. 47. CISCO
  48. 48. Image: Raph D’Amico
  49. 49. CONC LUS ION
  50. 50. IN A NETWO R K E D NUTSH E L L• NETWORKS ARE A GREAT MODEL FOR MANAGING COMPLEXITY • Embrace complexity • Understand networks, your networks • Develop organisational and personal networks literacy • Networks thinking: design for networks
  51. 51. DISCUSSIONFurther reading and notes at antonymayfield.com/warwickmba @amayfield antony@brilliantnoise.com

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