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Sustainable Social Media
         Zack Luby
Antioch Green MBA Program
        Spring 2010
                             ima...
image via flickr/MarkHume




Social Media ≠ A Magic Wand (or Wands)
image via flickr/zitona




                          Social Media is just for Geeks.
If Facebook
                                                            was a
                                            ...
Social Media is just for
       hipsters.




                           image via flickr/DearAllyson,
57 % Percent of Social Media users are over
                                           the age of 35.    source: google ad...
Social Media
is a Waste of
  Time (like
    traffic)




            image via flickr/songglod
roughly this
                        many people
                        do not care.




93% of Social Media users believ...
Social Media is code for “Slacking off at work”




                                      image via flickr/hirosan
Social Media Marketing is a $716,000,000 industry,
expected to grow to $3,140,000,000 by 2014
                            ...
image via flickr/sunny66ll66




24% of Small Businesses are using Social Media
in 2010, twice the amount from 2009.
     ...
80% of companies use social media, or plan on
using social media, as part of their strategy to
find new employees.  source...
Social
 Media is
   just
for Teen-
  agers.


     image fia flickr/jibay
Fact: The fastest growing segment on
Facebook is 55-65 year old women.
                           Source: Inside Facebook ...
Social Media is impersonal.




                              image via flickr/ChrisDag
1 in 8 couples married in the US in 2009 met through
                     Social Media     Source: McKinsey Study
Myth:
  Social
  Media
 Can’t Be
Measured.
      image via flickr/NickSayers
Set Goals.
Measure
  your
Progress.
      image via flickr/NickSayers
So Social Media is important. Got it.




image via flickr/SimonK


                           But where on Earth do I Star...
SOCIAL MEDIA BASICS - THE BUILDING BLOCKS




                                            image via flickr/ogimogi
The most important
                            tool that you can use
                             in your social media
   ...
Listening Tips for Getting
                                          Started

                                1. Set up Go...
Now it’s time to share
  your personality.




                         image via flickr/true bavarian
ape  r.              ours elf.
                  n to p               f or y              ud.
       o pu  t pe           ...
Be consistent across
      platforms.
You are building a brand.
image via flickr/JohnecF8




The Big
 Three
Provides incredible reach
Share information with those that care
Necessary if you have a storefront
Multiply your influenc...
The most important listening tool
Keep up with your industry
Keep up with your customers
Share links to your content
Custo...
A necessity for networking, finding a job, finding
 people to hire, and learning more about small
                    busi...
Isn’t this a
  GREEN
  m.b.a.
program?




       image via flickr/Faye Pini
Social Media is
 about Building
   Sustainable
Relationships and
  Connections.


                    image via flickr/tan...
Social Media allows you to tell your story.




                                              Image via flickr/McAdzatl
Image via flickr/sparkfish




        Transparency




Social Media provides transparency
Social Media is
  a Two-Way
    Street.




                  image via flickr/z6p6tist6
Social Media is about what you Bring to the Situation.
                                                         image via ...
Scolding is not effective.




                             image via flickr/librarianguish
Take your Time.




          image via flickr/DanHershman
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Sustainable Social Media

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This presentation is designed to explain social media basics to Green MBA students.

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Sustainable Social Media

  1. 1. Sustainable Social Media Zack Luby Antioch Green MBA Program Spring 2010 image via flickr/notsogoodphotography
  2. 2. image via flickr/MarkHume Social Media ≠ A Magic Wand (or Wands)
  3. 3. image via flickr/zitona Social Media is just for Geeks.
  4. 4. If Facebook was a country, it would be the 3rd largest country in the world (behind China and image via flickr/woodleywonderworks source: Facebook India)
  5. 5. Social Media is just for hipsters. image via flickr/DearAllyson,
  6. 6. 57 % Percent of Social Media users are over the age of 35. source: google ad planner 57%! image via flickr/ms.abitibi
  7. 7. Social Media is a Waste of Time (like traffic) image via flickr/songglod
  8. 8. roughly this many people do not care. 93% of Social Media users believe a company should have a presence in Social Media source: Cone Business in Social Media Study 2008 image via flickr/alexkess
  9. 9. Social Media is code for “Slacking off at work” image via flickr/hirosan
  10. 10. Social Media Marketing is a $716,000,000 industry, expected to grow to $3,140,000,000 by 2014 Source: Forrester Research Fact: That’s a lot of Cash. image via flickr/topato
  11. 11. image via flickr/sunny66ll66 24% of Small Businesses are using Social Media in 2010, twice the amount from 2009. source: Small Business Success Index Study
  12. 12. 80% of companies use social media, or plan on using social media, as part of their strategy to find new employees. source: socialnomics 2010 study images via flickr/galleryquantum, linkedin
  13. 13. Social Media is just for Teen- agers. image fia flickr/jibay
  14. 14. Fact: The fastest growing segment on Facebook is 55-65 year old women. Source: Inside Facebook Blog Image via flickr/winged photography
  15. 15. Social Media is impersonal. image via flickr/ChrisDag
  16. 16. 1 in 8 couples married in the US in 2009 met through Social Media Source: McKinsey Study
  17. 17. Myth: Social Media Can’t Be Measured. image via flickr/NickSayers
  18. 18. Set Goals. Measure your Progress. image via flickr/NickSayers
  19. 19. So Social Media is important. Got it. image via flickr/SimonK But where on Earth do I Start?
  20. 20. SOCIAL MEDIA BASICS - THE BUILDING BLOCKS image via flickr/ogimogi
  21. 21. The most important tool that you can use in your social media efforts is listening. It’s also the first step in getting started. image via flickr/ky olsen
  22. 22. Listening Tips for Getting Started 1. Set up Google Alerts for your name and your org’s name. (google.com/alerts) 2. Set up a Twitter account, and download a Twitter Platform (like Tweetdeck) Save the searches. images via tweetdeck & google
  23. 23. Now it’s time to share your personality. image via flickr/true bavarian
  24. 24. ape r. ours elf. n to p f or y ud. o pu t pe sec tion it o ut lo Timet You” eak “Ab out ritin g, sp Wri te an don ew ou are like ime one. Af ter y is t e n, th o som gai it t it a ay ite ld s Wr ou w), and ou w 500 w) ne ( 00 y ng o ne (1 a lo rt o rite sho W a nD /Kr istia fli ckr g e via ima
  25. 25. Be consistent across platforms. You are building a brand.
  26. 26. image via flickr/JohnecF8 The Big Three
  27. 27. Provides incredible reach Share information with those that care Necessary if you have a storefront Multiply your influence Best for: Retail, Realty, Wholesale, Hospitality, Non-Profits Share information quickly to tons of people Use to: Share valuable information, coupons, special offers & events
  28. 28. The most important listening tool Keep up with your industry Keep up with your customers Share links to your content Customer Service! Use to: Listen, link to your stuff images via twitter, flickr/PinkSherbet
  29. 29. A necessity for networking, finding a job, finding people to hire, and learning more about small business. image via flickr/annia316
  30. 30. Isn’t this a GREEN m.b.a. program? image via flickr/Faye Pini
  31. 31. Social Media is about Building Sustainable Relationships and Connections. image via flickr/tanaka
  32. 32. Social Media allows you to tell your story. Image via flickr/McAdzatl
  33. 33. Image via flickr/sparkfish Transparency Social Media provides transparency
  34. 34. Social Media is a Two-Way Street. image via flickr/z6p6tist6
  35. 35. Social Media is about what you Bring to the Situation. image via flickr/vplessky
  36. 36. Scolding is not effective. image via flickr/librarianguish
  37. 37. Take your Time. image via flickr/DanHershman

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