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Social Media & Mobile Usage in Recruitment
Drew Huddleston is a digital director who creates engaging user experiences through websites, mobile apps, and social media campaigns. The document discusses principles for using social media and mobile in recruitment. It outlines three principles for social media: 1) it is not a broadcast medium but a platform for ongoing engagement; 2) companies should focus their efforts on major social media platforms where target audiences spend time; and 3) success will not come easily and require unconventional strategies. It then discusses three principles for mobile recruitment: 1) only develop mobile apps that provide ongoing useful tools; 2) understand the devices and activities of target audiences; and 3) be wary of following trends just for their own sake. The document promotes quantifying insights from
Social Media & Mobile Usage in Recruitment
- 1. SOCIAL MEDIA &MOBILE IN RECRUITMENT
- 2. DREW HUDDLESTON DIGITAL DIRECTOR Making better things for our digital world. From websites to mobile apps to digital installations to social media campaigns... I create engaging and meaningful user experiences which answer problems. www.HuddlestonCreative.com
- 3. SOCIAL MEDIA & MOBILEMARKETING IN RECRUITMENT
- 4. NETWORKING FOR THEDIGITAL AGE
- 5.
- 6. THREE PRINCIPLES (STARTING HERE,BUT THERE ARE MORE)
- 7. 1. SOCIALIS NOT BROADCAST MEDIA
- 8. PLATFORM FOR MEANINGFUL, ONGOINGCOMMUNICATION AND ENGAGEMENT
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- 10. GENUINELY CONNECT WITH PROSPECTS Social MediaCompass by Brian Solis & Jess3 www.theconversationprism.com
- 11. CHANCE TO BUILDA LASTING RELATIONSHIP WITH PROSPECTS
- 12. ENGAGE IN DEEPER, MORE ENRICHING EXPERIENCES SocialMedia Brandsphere by Brian Solis & Jess3 www.theconversationprism.com
- 13. 2. FISH WHERE THEFISH ARE
- 14. THE BIG ONESARE A MUST GOOGLE BUZZ TUMBLR FACEBOOK TWITTER BLOGS FLICKR TECHNORATI FOURSQUARE STUMBLE UPON DELICIOUS
- 15. BUT THERE ARECOUNTLESS PLACES IN SOCIAL MEDIA
- 16. LOOKING INSIDE NICHE-WORKS The social media universe, categorized and also organized by how people use each network. The Conversation Prism by Brian Solis & Jess3 www.theconversationprism.com
- 17. SOCIAL NETWORKS ARE FRAGMENTED GLOBALLY Facebook V Kintakte Odnoklassniki Drauglem Hyves Zing Mixi Orkut Qzone Maktoob Cloob CREDITS: VINCENZO COSEREA • LICENSE: CC-BY-NC • SOURCE: GOOGLE TRENDS FOR WEBSITES / ALEXA
- 18. QUANTIFIABLE INSIGHTS LISTEN, MEASURE,UNDERSTAND, ENGAGE
- 19. FISHING WITH THE BIGTHREE
- 20. RECRUITMENT ON FACEBOOK • Rememberyour page – People who like it are passionate about you – engage with them. • Facebook Ads – highly targeted (location, interests, etc.) • Facebook Marketplace – classified / gumtree.
- 21. RECRUITMENT ON TWITTER • Poston your feed – your followers are following you for a reason – engage them. • Search for people making posts about your industry. • Use relevant hash tags (#jobs, #employment, etc.)
- 22. RECRUITMENT ON LINKEDIN • Createjob posts & search for candidates. • Use “LinkedIn Recruiter” – Target candidates based on company, location, industry, skill set, keywords and then contact them directly. • Build connections to people you already know. • Join groups & engage in the conversation (meaningfully).
- 23. 3. IT IS NOTGOING TO BE EASY
- 25. CHANGE IS THE ONLYCONSTANT
- 26. UNCONVENTIONAL MARKETING MICRO STRATEGIES,BIG INSIGHTS, & RAPID ITERATIONS
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- 28. PRINCIPLES OF SOCIAL MEDIA 1.NOT A BROADCAST MEDIUM 2. FISH WHERE THE FISH ARE 3. NOT GOING TO BE EASY
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- 31. 1. SAY NO TOAPPS FOR APPS SAKE
- 32. APPS SHOULD BETOOLS, NOT MARKETING DEVICES
- 33. THEY MUST BEUSEFUL ON AN ONGOING BASIS (NOT USE IT AND DELETE IT)
- 34. BE AWARE OFAPPS JOB SEEKERS ARE USING (ESPECIALLY TO FIND JOBS)
- 35.
- 36. TARGET THE 1% 1% DEVICES THEY USE 13% 33% (THESE PERCENTAGES ARE IN EUROPE) Google Symbian Apple RIM 8% Microso: Other 44% Source: http://gs.statcounter.com/#mobile_os-eu-monthly-201102-201202
- 37. ENABLE DESIRABLE ACTIVITIES FORJOB SEEKERS 57% (NOTICE THIS DOES NOT REQUIRE AN APP) 51% 19% of job seekers use their mobile devices for career-related purposes (and 39% more than 50% of could imagine doing so), yet only 7% of employers have a 39% mobile version of their career website and search for jobs 39% only 3% have a mobile job app. receive alerts track application 33% check career events 33% review the recruitment process tips & hints 30% contact recruitment 30% apply location based updates 16% email a friend 60 11% 48 share on social 36 24 12 0
- 38. 3. BEWARE THE LATESTBUZZ OR HOW NOT TO FALL FOR THE QR CODE
- 39. KNOW THE DIFFERENCE BETWEEN TRENDS & TOOLS (ANDHOW TO USE EACH)
- 40. PRINCIPLES OF MOBILE 1. SAY NO TO APPS FOR APPS SAKE 2. KNOW YOUR AUDIENCE 3. BEWARE THE LATEST BUZZ
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- 42. FOUR POWERFUL TOOLS FORFINDING THE PERFECT JOB
- 43.