1. SOCIAL MEDIA & MOBILE
IN RECRUITMENT

2. DREW HUDDLESTON
DIGITAL DIRECTOR
Making better things for our digital world.
From websites to mobile apps to digital
installations to social media campaigns...
I create engaging and meaningful user
experiences which answer problems.
www.HuddlestonCreative.com

3. SOCIAL MEDIA &
MOBILE MARKETING
IN RECRUITMENT

4. NETWORKING FOR
THE DIGITAL AGE

5. SOCIAL MEDIA

6. THREE PRINCIPLES
(STARTING HERE, BUT THERE ARE MORE)

7. 1.
SOCIAL IS NOT
BROADCAST MEDIA

8. PLATFORM FOR MEANINGFUL,
ONGOING COMMUNICATION
AND ENGAGEMENT

9. ENGAGEMENT

10. GENUINELY
CONNECT WITH
PROSPECTS
Social Media Compass by Brian Solis & Jess3
www.theconversationprism.com

11. CHANCE TO BUILD A LASTING
RELATIONSHIP WITH PROSPECTS

12. ENGAGE IN
DEEPER, MORE
ENRICHING
EXPERIENCES
Social Media Brandsphere by Brian Solis & Jess3
www.theconversationprism.com

13. 2.
FISH WHERE
THE FISH ARE

14. THE BIG ONES ARE A MUST
GOOGLE BUZZ TUMBLR
FACEBOOK
TWITTER
BLOGS
FLICKR
TECHNORATI FOURSQUARE
STUMBLE UPON DELICIOUS

15. BUT THERE ARE COUNTLESS
PLACES IN SOCIAL MEDIA

16. LOOKING INSIDE
NICHE-WORKS
The social media universe,
categorized and also
organized by how people use
each network.
The Conversation Prism by Brian Solis & Jess3
www.theconversationprism.com

17. SOCIAL NETWORKS ARE
FRAGMENTED GLOBALLY
Facebook
V Kintakte
Odnoklassniki
Drauglem
Hyves
Zing
Mixi
Orkut
Qzone
Maktoob
Cloob
CREDITS: VINCENZO COSEREA • LICENSE: CC-BY-NC • SOURCE: GOOGLE TRENDS FOR WEBSITES / ALEXA

18. QUANTIFIABLE INSIGHTS
LISTEN, MEASURE, UNDERSTAND, ENGAGE

19. FISHING WITH
THE BIG THREE

20. RECRUITMENT ON
FACEBOOK
• Remember your page – People who like it are
passionate about you – engage with them.
• Facebook Ads – highly targeted (location,
interests, etc.)
• Facebook Marketplace – classified / gumtree.

21. RECRUITMENT ON
TWITTER
• Post on your feed – your followers are following
you for a reason – engage them.
• Search for people making posts about your
industry.
• Use relevant hash tags (#jobs, #employment,
etc.)

22. RECRUITMENT ON
LINKEDIN
• Create job posts & search for candidates.
• Use “LinkedIn Recruiter” – Target candidates
based on company, location, industry, skill set,
keywords and then contact them directly.
• Build connections to people you already know.
• Join groups & engage in the conversation
(meaningfully).

23. 3.
IT IS NOT GOING
TO BE EASY

25. CHANGE IS THE
ONLY CONSTANT

26. UNCONVENTIONAL MARKETING
MICRO STRATEGIES, BIG INSIGHTS, & RAPID ITERATIONS

27. LEVERAGE YOUR PEOPLE

28. PRINCIPLES OF
SOCIAL MEDIA
1. NOT A BROADCAST MEDIUM
2. FISH WHERE THE FISH ARE
3. NOT GOING TO BE EASY

29. MOBILE

30. ANOTHER
THREE PRINCIPLES

31. 1.
SAY NO TO APPS
FOR APPS SAKE

32. APPS SHOULD BE TOOLS,
NOT MARKETING DEVICES

33. THEY MUST BE USEFUL
ON AN ONGOING BASIS
(NOT USE IT AND DELETE IT)

34. BE AWARE OF APPS JOB
SEEKERS ARE USING
(ESPECIALLY TO FIND JOBS)

35. 2.
KNOW YOUR AUDIENCE

36. TARGET THE 1%
1%
DEVICES THEY USE 13% 33%
(THESE PERCENTAGES ARE IN EUROPE)
Google
Symbian
Apple
RIM 8%
Microso:
Other 44%
Source: http://gs.statcounter.com/#mobile_os-eu-monthly-201102-201202

37. ENABLE DESIRABLE
ACTIVITIES FOR JOB SEEKERS 57%
(NOTICE THIS DOES NOT REQUIRE AN APP) 51%
19% of job seekers use their mobile
devices for career-related purposes (and 39%
more than 50% of could imagine doing
so), yet only 7% of employers have a 39%
mobile version of their career website and search for jobs 39%
only 3% have a mobile job app. receive alerts
track application 33%
check career events
33%
review the recruitment process
tips & hints 30%
contact recruitment 30%
apply
location based updates 16%
email a friend 60
11% 48
share on social 36
24
12
0

38. 3.
BEWARE THE LATEST BUZZ
OR HOW NOT TO FALL FOR THE QR CODE

39. KNOW THE
DIFFERENCE
BETWEEN
TRENDS &
TOOLS
(AND HOW TO USE EACH)

40. PRINCIPLES OF
MOBILE
1. SAY NO TO APPS FOR APPS SAKE
2. KNOW YOUR AUDIENCE
3. BEWARE THE LATEST BUZZ

41. BONUS EXTRAS

42. FOUR POWERFUL TOOLS
FOR FINDING THE PERFECT JOB

43. DREW HUDDLESTON
DREW.HUDDLESTON@GMAIL.COM