Harnessing the Power of Social Media

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My Social Media presentation for iStart Jax workshop

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Harnessing the Power of Social Media

  1. 1. Harnessing  the  Power  of  Social  Media       Sheena  Koshy    
  2. 2. Social  media  is  an  umbrella  term  that  defines   the  various  ac<vi<es  that  integrate  technology,  social   interac<on,  and  the  construc<on  of  words,  pictures,   videos  &  audio.                                                                                                                                                                                                                              hAp://www.wikipedia.org    “It  is  the  democra<za<on  of  informa<on  transforming  people  from  content  readers  into  publishers.  It  is  the  shiH  from  a  broadcast  mechanism  –  one  to  many  –  to  a  many  to  many  model,  rooted  in  conversa<ons  between  authors,  people  and  peers.”  –  Brian  Solis  
  3. 3. It is not a fad.It is a fundamental shiftin the way we communicate.
  4. 4. Immerse  yourself  in  the  conversa<on   Facebook     TwiAer     LinkedIn   Blog     YouTube    
  5. 5. Social  Media   Pla-orm  /   Facebook   Twi;er   LinkedIn   YouTube   Blog     Type  of  Info   Needed   •   User  Name    To  begin     •   Logo     •   Company  informa<on     Timeline  -­‐   Background   Company   Avatar,   Template    Graphics     Profile   Graphic     Logo     Background     Avatar     Picture,  Cover   Name     Picture      Content     2-­‐3  updates  /   4-­‐5  updates  /   1  /  day     1  /  week  ?   1/  day     day     day    
  6. 6. Creating a Social MediaCampaign
  7. 7. Building  campaigns  •  Audience  –  who  are  you  talking  to?    •  Research  -­‐  Conduct  Social  Media  Audit,  If  there  is  an  established  social  media   presence    •  Set  a  goal:  the  business  outcome  -­‐  What  you  want  your  campaign  to  achieve.  •  Establish  strategies:  The  broad  approaches  you  are  going  to  take  in  order  to   achieve  the  goal.  •  Define  objec<ves  for  each  strategy.  Objec<ves  are  the  measurable  tasks  that  will   be  undertaken  in  order  to  realize  the  strategies.  •  Develop  tac<cs  -­‐  the  tools  that  will  be  used  in  order  to  achieve  the  objec<ves.  •  Measure  your  outcome    
  8. 8. Engage   Listen   Measure  
  9. 9. Facebook   Twi;er   LinkedIn   YouTube   Blog     Google   Google   Google   Google   Google  Keyword   Keyword  Tool     Keyword  Tool     Keyword  Tool     Keyword   Tool    Listening  /   Tool     Google   Google   Google   Google  Insights  Monitoring     Insights   Insights   Insights   Google   Insights   Wildfire   Wildfire   Wildfire   Wildfire   Technora<   Wildfire   Tweriod   Plaborms:   Hootsuite  Scheduling     Tweetdeck   Blogger   CoTweet   Tumblr   Wordpress.com     Wordpres.org  
  10. 10. Resources  Mashable  –  www.mashable.com    Social  Media  Examiner  –  www.socialmediaexaminer.com    Who’s  Blogging  What  -­‐  hAp://whosbloggingwhat.com      Mediabistro  –  www.mediabistro.com      Alltop  –  www.alltop.com    Brian  Solis  –  www.briansolis.com      
  11. 11. Cautionary Tales ‒ whenconsumers go viralwww.mashable.com
  12. 12. Successful viral campaigns
  13. 13. •  Hurricane  Irene  TwiAer  account  (Aug,  2011)   Buzzfeed   HUGE  agency  “BTW,  twee*ng  messages  to  @irene  doesn’t  deliver  messages  to  the  hurricane.   Sorry”  hAp://adage.com/ar<cle/digital/irene-­‐agency/229516/    •  Will  it  Blend?  hAp://www.youtube.com/watch?v=K0m4x0y3QNw    Blendtec  –  188,  170,  865  views  on  YouTube  since  Oct  2006    •  Pink  Glove  Dance    Providence  St.  Vincent  Medical  Center  &  Medline    www.pinkglovedance.com  
  14. 14. Conversa<on  is  happening  about  your  brand/product  with  or  without  your  par<cipa<on.    
  15. 15. Thank  you!    Let’s  connect  on     www.linkedin.com/in/sheenakoshyc   www.twiAer.com/startupjax  /  www.twiAer.com/sheenakoshyc     sheena.koshy@istartjax.com    

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