Presentation by Dr. Anne Adrian, IT Director, Auburn University. Presented to personnel within Oklahoma Cooperative Extension Service.

1. Social Networking in Extension Oklahoma State Cooperative ExtensionWeb Conference February 12, 2010 Anne Mims Adrian, PhD aadrian@auburn.edu www.twitter.com/aafromaa

2. What is "social networking"? Social networks builds on social relations among people who share common interests, goals, and/or activities. en.wikipedia.org/wiki/Social_networking

3. Examples of social networks and media

4. Why is thisimportant to me? What are we about? What are Cooperative Extension goals and mission? How do we immerse ourselves in communities--online and physical? http://www.flickr.com/photos/ephramjames/1483706895/

5. Why is this important to me? According to Extension Brand Value Research,27% of US population have heard of Cooperative Extension. Are we going where the people are?

6. Why is this important to me? Old way One to one (no scaling). Broadcast (one to many) Controlled publishing Static. http://www.flickr.com/photos/hugovk/16072296/

7. Why is this important to me? Interactive Relevant Scalable Inclusive Places you where the people are http://www.flickr.com/photos/yourdon/4049950966/

8. Why is this important to me? Web presence. Professional online reputation. Credibilty and trust. Better content. Sharing the load. Going where the people are.

9. 400 million 175 million 75 million 60 million 96 million videos (March 2009) Who's using social media?

10. 25% US Internet page views occurred at one of the top social networking sites in December 2009. In 2009, smartphone ownership increased from 11 % to 17 % of mobile users. 3G phone ownership increased from 32% to 43%. Unlimited data plan subscriptions rose from 16% to 21%. Who's using social media? http://www.resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/

11. Who's using it? They are everywhere. blogs wikis photo sharing sites niche forums

12. What is the cost? Most social media accounts are free. Premium accounts on sites like Flickr and YouTube provide analytical tools and more space for uploading.

13. What is the cost? Costs are in time. Time to learn (don't let this scare you, the applications are easy). Time to interact (don't let this scare you, the applications help become more agile). Costs in mobile computing (if you are not already using)

14. What is social media's benefit? Fast connections Real time reaction Responsive Timely Interactive Easy publishing Collaborative communication Mobile technology Keep relationships btw times you see clients Build & confirm reputation through online

15. What are some "gotchas" - things I should be aware of? http://www.flickr.com/photos/theclaytaurus/4184188053/

16. What are some "gotchas" - things I should be aware of? Learn to look at online differently.

17. What are some "gotchas" - things I should be aware of? There's transparency whether you are online or not. flickr.com/photos/einaros/3453909796/

18. What are some "gotchas" - things I should be aware of? Learn to: Listen, Connect, Share and Engage.

19. What are some "gotchas" - things I should be aware of? Learn to be technically adept. flickr.com/photos/liewcf/3547134847/

20. What are some examples from other Extension professionals? Extension Social Media Guide (beginners) People http://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension Social media in Coperative (old list) http://collaborate.extension.org/wiki/Social_Media_in_Extension

21. What are some examples from other Extension professionals? eXtension People https://www.extension.org/people/colleagues/socialnetworks My Cooperative Extension Twitter List http://twitter.com/aafromaa/cooperative-extension

22. What are some examples from other Extension professionals? Agriculture in the Van Wert County http://agvanwert.wordpress.com/ (blog) Twitter: http://twitter.com/akleinschmidt Facebook: http://www.facebook.com/people/Andy-Kleinschmidt/1385565024 Linkedin: http://www.linkedin.com/pub/4/b19/4 FriendFeed: http://friendfeed.com/akleinschmidt Plaxo: http://www.plaxo.com/directory/profile/214749075448/c303a248/Andy/Kleinschmidt Orkut: http://www.orkut.com Yammer https://www.yammer.com/users/kleinschmidt-5 Community of Science Expertise profile: http://myprofile.cos.com/aklein_1

23. What are some examples from other Extension professionals? http://www.extension.org/families%20food%20fitness http://www.thebeefblog.com/ http://twitter.com/purduephil Families Food and Fitness eXtension CoP http://www.extension.org/families%20food%20fitness @FFFCoP Ashley Fondren http://twitter.com/FFFCoP http://twitter.com/aafromaa/cooperative-extension http://twitter.com/iowaporkcenter