Social Networking In Extension

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Presentation by Dr. Anne Adrian, IT Director, Auburn University. Presented to personnel within Oklahoma Cooperative Extension Service.

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Social Networking In Extension

  1. 1. Social Networking in Extension<br />Oklahoma State Cooperative ExtensionWeb Conference<br />February 12, 2010<br /> <br /> Anne Mims Adrian, PhD<br />aadrian@auburn.edu<br />www.twitter.com/aafromaa<br /> <br />
  2. 2. What is &quot;social networking&quot;?<br />Social networks builds on social relations among people who share common interests, goals, and/or activities. <br />en.wikipedia.org/wiki/Social_networking<br /> <br /> <br />
  3. 3. Examples of social networks and media<br />
  4. 4. Why is thisimportant to me?  <br />What are we about?<br />What are Cooperative Extension goals and mission?<br />How do we immerse ourselves in communities--online and physical?<br /> <br /> http://www.flickr.com/photos/ephramjames/1483706895/<br />
  5. 5. Why is this important to me?  <br /> <br />According to Extension Brand Value Research,27% of US population have heard of Cooperative Extension.<br /> <br />Are we going where the people are?<br />
  6. 6. Why is this important to me?  <br />                                                Old way<br /> <br /> <br /> <br /> <br /> <br />One to one (no scaling). <br />Broadcast (one to many)<br />Controlled publishing<br />Static.     http://www.flickr.com/photos/hugovk/16072296/<br />
  7. 7. Why is this important to me?  <br />Interactive<br />Relevant<br />Scalable<br />Inclusive<br />Places you where the people are<br /> http://www.flickr.com/photos/yourdon/4049950966/<br />
  8. 8. Why is this important to me?  <br />Web presence.<br />Professional online reputation.<br />Credibilty and trust.<br />Better content.<br />Sharing the load.<br />Going where the people are.<br />
  9. 9. 400 million <br />175 million <br />75 million<br />60 million<br />96 million videos (March 2009)<br />Who&apos;s using social media? <br />
  10. 10. 25% US Internet page views occurred at one of the top social networking sites in December 2009.<br />In 2009, smartphone ownership increased from 11 % to 17 % of mobile users.<br /> <br />3G phone ownership increased from 32% to 43%.<br /> <br />Unlimited data plan subscriptions rose from 16% to 21%. <br />Who&apos;s using social media? http://www.resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/<br />
  11. 11. Who&apos;s using it?<br />They are everywhere.<br /> <br />blogs<br />wikis<br />photo sharing sites<br />niche forums<br />
  12. 12. What is the cost? <br />Most social media accounts are free. <br /> <br />Premium accounts on sites like Flickr and YouTube provide analytical tools and more space for uploading.<br /> <br />
  13. 13. What is the cost? <br />Costs are in time.<br /> <br />Time to learn (don&apos;t let this scare you, the applications are easy).<br /> <br />Time to interact (don&apos;t let this scare you, the applications help become more agile).<br /> <br />Costs in mobile computing (if you are not already using)<br />
  14. 14. What is social media&apos;s benefit?<br />Fast connections <br />Real time reaction<br />Responsive<br />Timely<br />Interactive <br />Easy publishing<br />Collaborative communication<br />Mobile technology<br />Keep relationships btw times you see clients<br />Build & confirm reputation through online <br />
  15. 15. What are some &quot;gotchas&quot; - things I should be aware of?<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />http://www.flickr.com/photos/theclaytaurus/4184188053/<br />
  16. 16. What are some &quot;gotchas&quot; - things I should be aware of?<br />Learn to look at online differently.<br /> <br />
  17. 17. What are some &quot;gotchas&quot; - things I should be aware of? <br /> <br /> <br />There&apos;s transparency whether you are online or not. flickr.com/photos/einaros/3453909796/<br />
  18. 18. What are some &quot;gotchas&quot; - things I should be aware of?<br />Learn to:<br />Listen, Connect, Share and Engage.<br />
  19. 19. What are some &quot;gotchas&quot; - things I should be aware of?<br />Learn to be technically adept.<br />  <br /> <br /> <br /> <br /> <br /> <br />flickr.com/photos/liewcf/3547134847/<br />
  20. 20. What are some examples from other Extension professionals?<br />Extension Social Media Guide (beginners)<br />People<br />http://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension<br /> <br />Social media in Coperative (old list) <br />http://collaborate.extension.org/wiki/Social_Media_in_Extension <br />
  21. 21. What are some examples from other Extension professionals?<br />eXtension People<br />https://www.extension.org/people/colleagues/socialnetworks<br /> <br />My Cooperative Extension Twitter List <br />http://twitter.com/aafromaa/cooperative-extension<br /> <br />
  22. 22. What are some examples from other Extension professionals?<br />Agriculture in  the Van Wert County <br />http://agvanwert.wordpress.com/ (blog)<br />Twitter: http://twitter.com/akleinschmidt<br />Facebook: http://www.facebook.com/people/Andy-Kleinschmidt/1385565024<br />Linkedin: http://www.linkedin.com/pub/4/b19/4<br />FriendFeed: http://friendfeed.com/akleinschmidt<br />Plaxo: http://www.plaxo.com/directory/profile/214749075448/c303a248/Andy/Kleinschmidt<br />Orkut:  http://www.orkut.com<br />Yammer https://www.yammer.com/users/kleinschmidt-5<br />Community of Science Expertise profile:  http://myprofile.cos.com/aklein_1<br />
  23. 23. What are some examples from other Extension professionals?<br />http://www.extension.org/families%20food%20fitness<br /> <br />http://www.thebeefblog.com/<br /> <br />http://twitter.com/purduephil<br /> <br />Families Food and Fitness eXtension CoP<br />http://www.extension.org/families%20food%20fitness<br />@FFFCoP Ashley Fondren http://twitter.com/FFFCoP<br /> <br />http://twitter.com/aafromaa/cooperative-extension<br /> <br />http://twitter.com/iowaporkcenter<br />

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