iCrossing client event - You & Your Web Shadow

Web Shadow: 1. What someone finds when they look for you on the web. 2. The combination of an individual’s online owned presence (social network profiles, blogs, personal websites) and their earned presence: what others say about them for instance on company websites, blogs, Twitter and wikis. (Etymology: derives from Jeff Jarvis’s term “Google shadow”, describing the search results for an individual.) Tag: #webshadows meandmywebshadow.com 1 Wednesday, 10 March 2010

You & Your Web Shadow Royal Fes*val Hall : : March 5th, 2010 2 Wednesday, 10 March 2010

Sep 2009 3 Wednesday, 10 March 2010

4 Wednesday, 10 March 2010

why write it? 5 Wednesday, 10 March 2010

“we shape our tools and then our tools shape us” http://goo.gl/oR8L 6 Wednesday, 10 March 2010

What you know or don't know about how networks work can influence how much freedom, wealth and participation you and your children will have in the rest of this century. @hrheingold 7 Wednesday, 10 March 2010

new literacies 8 Wednesday, 10 March 2010

a"en%on cri%cal consump%on par%cipa%on networks presence 9 Wednesday, 10 March 2010

a bit complex 14 Wednesday, 10 March 2010

WMT 15 Wednesday, 10 March 2010

your web shadow 16 Wednesday, 10 March 2010

ever let something slip? 17 Wednesday, 10 March 2010

IDF http://goo.gl/WLcC 18 Wednesday, 10 March 2010

drunken pirate http://goo.gl/NhWy 19 Wednesday, 10 March 2010

"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” cisco fatty 20 Wednesday, 10 March 2010

cisco fatty 21 Wednesday, 10 March 2010

social web literacy = reputation kryptonite? 22 Wednesday, 10 March 2010

social web literacy = social superpowers 23 Wednesday, 10 March 2010

batman/superman 24 Wednesday, 10 March 2010

an expanding sphere Image: Bestario http://goo.gl/SWZq 25 Wednesday, 10 March 2010

disrupt / absorb Image (cc) dominik99 26 Wednesday, 10 March 2010

it’s reached our relationships 27 Wednesday, 10 March 2010

emerging norms 28 Wednesday, 10 March 2010

how we think Image: (cc) gingiber http://goo.gl/2MM8 29 Wednesday, 10 March 2010

how we organise ourselves Image: Bestario.org 30 Wednesday, 10 March 2010

hard-nosed business version 31 Wednesday, 10 March 2010

“...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.” http://goo.gl/J2eq 32 Wednesday, 10 March 2010

managing your web shadow 33 Wednesday, 10 March 2010

why? 34 Wednesday, 10 March 2010

sanity searches 35 Wednesday, 10 March 2010

be best/first source of information about yourself 36 Wednesday, 10 March 2010

be where people look 37 Wednesday, 10 March 2010

be useful 38 Wednesday, 10 March 2010

map your networks 39 Wednesday, 10 March 2010

making the most of things 40 Wednesday, 10 March 2010

brand shadows 41 Wednesday, 10 March 2010

Image: http://fr.linkﬂuence.net/ 42 Wednesday, 10 March 2010

they live in networks Image: http://fr.linkﬂuence.net/ 43 Wednesday, 10 March 2010

they are nodes in networks Image: http://fr.linkﬂuence.net/ 44 Wednesday, 10 March 2010

brands are web shadows Image: http://fr.linkﬂuence.net/ 45 Wednesday, 10 March 2010

S.T.O.P. 46 Wednesday, 10 March 2010

Strategic Tac*cal Organisa*onal Personal 47 Wednesday, 10 March 2010

Strategic Tac*cal How will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be? Organisa*onal Personal 48 Wednesday, 10 March 2010

Strategic Tac*cal How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the mix of media, our relationships with media and agency partners? Organisa*onal Personal 49 Wednesday, 10 March 2010

Strategic Tac*cal Organisa*onal Our organisation, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and Personal structures we have now need to change? How will communications, governance and collaboration alter? 50 Wednesday, 10 March 2010

Strategic Tac*cal Personal What will this mean for us all at a personal level? What skills and ways of working will need to be considered? Will the nature of our peopleʼs work, of Organisa*onal work itself, be altered? 51 Wednesday, 10 March 2010

serendipity engines http://goo.gl/JrKP 52 Wednesday, 10 March 2010

epilogue 53 Wednesday, 10 March 2010

a confidence trick 54 Wednesday, 10 March 2010

1. Sanity (not vanity) searches 2. Be best/first source of information 3. Draw a line between private & public 4. Tell your friends and family 5. Be present/useful in your networks 55 Wednesday, 10 March 2010

More info: meandmywebshadow.com Buy: bit.ly/wsbook 56 Wednesday, 10 March 2010

Thank you Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk 47 57 13 Wednesday, 10 March 2010

58 Wednesday, 10 March 2010

iCrossing client event - You & Your Web Shadow

by Antony Mayfield on Mar 10, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 14

Statistics

iCrossing client event - You & Your Web Shadow — Presentation Transcript

http://socialmediainfluence.com	9
http://www.slideshare.net	4
http://mediamindbend.com	1