iCrossing client event - You & Your Web Shadow

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This is the presentation I gave to iCrossing clients on Friday 5th of March about my book, Me & My Web Shadow. For more information about the book please visit: http://meandmywebshadow.com

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iCrossing client event - You & Your Web Shadow

  1. 1. Web Shadow: 1. What someone finds when they look for you on the web. 2. The combination of an individual’s online owned presence (social network profiles, blogs, personal websites) and their earned presence: what others say about them for instance on company websites, blogs, Twitter and wikis. (Etymology: derives from Jeff Jarvis’s term “Google shadow”, describing the search results for an individual.) Tag: #webshadows meandmywebshadow.com 1 Wednesday, 10 March 2010
  2. 2. You & Your Web Shadow Royal  Fes*val  Hall  :  :  March  5th,  2010 2 Wednesday, 10 March 2010
  3. 3. Sep 2009 3 Wednesday, 10 March 2010
  4. 4. 4 Wednesday, 10 March 2010
  5. 5. why write it? 5 Wednesday, 10 March 2010
  6. 6. “we shape our tools and then our tools shape us” http://goo.gl/oR8L 6 Wednesday, 10 March 2010
  7. 7. What you know or don't know about how networks work can influence how much freedom, wealth and participation you and your children will have in the rest of this century. @hrheingold 7 Wednesday, 10 March 2010
  8. 8. new literacies 8 Wednesday, 10 March 2010
  9. 9. a"en%on cri%cal  consump%on par%cipa%on networks presence 9 Wednesday, 10 March 2010
  10. 10. a"en%on cri%cal  consump%on par%cipa%on networks presence 10 Wednesday, 10 March 2010
  11. 11. a"en%on cri%cal  consump%on par%cipa%on networks presence 11 Wednesday, 10 March 2010
  12. 12. a"en%on cri%cal  consump%on par%cipa%on networks presence 12 Wednesday, 10 March 2010
  13. 13. a"en%on cri%cal  consump%on par%cipa%on networks presence 13 Wednesday, 10 March 2010
  14. 14. a bit complex 14 Wednesday, 10 March 2010
  15. 15. WMT 15 Wednesday, 10 March 2010
  16. 16. your web shadow 16 Wednesday, 10 March 2010
  17. 17. ever let something slip? 17 Wednesday, 10 March 2010
  18. 18. IDF http://goo.gl/WLcC 18 Wednesday, 10 March 2010
  19. 19. drunken pirate http://goo.gl/NhWy 19 Wednesday, 10 March 2010
  20. 20. "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” cisco fatty 20 Wednesday, 10 March 2010
  21. 21. cisco fatty 21 Wednesday, 10 March 2010
  22. 22. social web literacy = reputation kryptonite? 22 Wednesday, 10 March 2010
  23. 23. social web literacy = social superpowers 23 Wednesday, 10 March 2010
  24. 24. batman/superman 24 Wednesday, 10 March 2010
  25. 25. an expanding sphere Image: Bestario http://goo.gl/SWZq 25 Wednesday, 10 March 2010
  26. 26. disrupt / absorb Image (cc) dominik99 26 Wednesday, 10 March 2010
  27. 27. it’s reached our relationships 27 Wednesday, 10 March 2010
  28. 28. emerging norms 28 Wednesday, 10 March 2010
  29. 29. how we think Image: (cc) gingiber http://goo.gl/2MM8 29 Wednesday, 10 March 2010
  30. 30. how we organise ourselves Image: Bestario.org 30 Wednesday, 10 March 2010
  31. 31. hard-nosed business version 31 Wednesday, 10 March 2010
  32. 32. “...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.” http://goo.gl/J2eq 32 Wednesday, 10 March 2010
  33. 33. managing your web shadow 33 Wednesday, 10 March 2010
  34. 34. why? 34 Wednesday, 10 March 2010
  35. 35. sanity searches 35 Wednesday, 10 March 2010
  36. 36. be best/first source of information about yourself 36 Wednesday, 10 March 2010
  37. 37. be where people look 37 Wednesday, 10 March 2010
  38. 38. be useful 38 Wednesday, 10 March 2010
  39. 39. map your networks 39 Wednesday, 10 March 2010
  40. 40. making the most of things 40 Wednesday, 10 March 2010
  41. 41. brand shadows 41 Wednesday, 10 March 2010
  42. 42. Image: http://fr.linkfluence.net/ 42 Wednesday, 10 March 2010
  43. 43. they live in networks Image: http://fr.linkfluence.net/ 43 Wednesday, 10 March 2010
  44. 44. they are nodes in networks Image: http://fr.linkfluence.net/ 44 Wednesday, 10 March 2010
  45. 45. brands are web shadows Image: http://fr.linkfluence.net/ 45 Wednesday, 10 March 2010
  46. 46. S.T.O.P. 46 Wednesday, 10 March 2010
  47. 47. Strategic Tac*cal Organisa*onal Personal 47 Wednesday, 10 March 2010
  48. 48. Strategic Tac*cal How will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be? Organisa*onal Personal 48 Wednesday, 10 March 2010
  49. 49. Strategic Tac*cal How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the mix of media, our relationships with media and agency partners? Organisa*onal Personal 49 Wednesday, 10 March 2010
  50. 50. Strategic Tac*cal Organisa*onal Our organisation, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and Personal structures we have now need to change? How will communications, governance and collaboration alter? 50 Wednesday, 10 March 2010
  51. 51. Strategic Tac*cal Personal What will this mean for us all at a personal level? What skills and ways of working will need to be considered? Will the nature of our peopleʼs work, of Organisa*onal work itself, be altered? 51 Wednesday, 10 March 2010
  52. 52. serendipity engines http://goo.gl/JrKP 52 Wednesday, 10 March 2010
  53. 53. epilogue 53 Wednesday, 10 March 2010
  54. 54. a confidence trick 54 Wednesday, 10 March 2010
  55. 55. 1. Sanity (not vanity) searches 2. Be best/first source of information 3. Draw a line between private & public 4. Tell your friends and family 5. Be present/useful in your networks 55 Wednesday, 10 March 2010
  56. 56. More info:  meandmywebshadow.com Buy: bit.ly/wsbook 56 Wednesday, 10 March 2010
  57. 57. Thank you Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk 47 57 13 Wednesday, 10 March 2010
  58. 58. 58 Wednesday, 10 March 2010

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