1.
Web Shadow: 1. What someone finds when they
look for you on the web. 2. The combination of an
individual’s online owned presence (social network
profiles, blogs, personal websites) and their earned
presence: what others say about them for instance
on company websites, blogs, Twitter and wikis.
(Etymology: derives from Jeff Jarvis’s term
“Google shadow”, describing the search results for
an individual.)
Tag: #webshadows
meandmywebshadow.com
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Wednesday, 10 March 2010

2.
You & Your Web Shadow
Royal
Fes*val
Hall
:
:
March
5th,
2010
2
Wednesday, 10 March 2010

3.
Sep 2009
3
Wednesday, 10 March 2010

4.
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Wednesday, 10 March 2010

5.
why write it?
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Wednesday, 10 March 2010

6.
“we shape our
tools and then our
tools shape us”
http://goo.gl/oR8L 6
Wednesday, 10 March 2010

7.
What you know or don't know
about how networks work can
influence how much freedom, wealth
and participation you and your
children will have in the rest of this
century.
@hrheingold
7
Wednesday, 10 March 2010

8.
new literacies
8
Wednesday, 10 March 2010

9.
a"en%on
cri%cal
consump%on
par%cipa%on
networks
presence
9
Wednesday, 10 March 2010

10.
a"en%on
cri%cal
consump%on
par%cipa%on
networks
presence
10
Wednesday, 10 March 2010

11.
a"en%on
cri%cal
consump%on
par%cipa%on
networks
presence
11
Wednesday, 10 March 2010

12.
a"en%on
cri%cal
consump%on
par%cipa%on
networks
presence
12
Wednesday, 10 March 2010

13.
a"en%on
cri%cal
consump%on
par%cipa%on
networks
presence
13
Wednesday, 10 March 2010

14.
a bit complex
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Wednesday, 10 March 2010

15.
WMT
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Wednesday, 10 March 2010

16.
your web shadow
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Wednesday, 10 March 2010

17.
ever let something slip?
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Wednesday, 10 March 2010

18.
IDF
http://goo.gl/WLcC 18
Wednesday, 10 March 2010

19.
drunken pirate
http://goo.gl/NhWy 19
Wednesday, 10 March 2010

20.
"Cisco just offered me a job! Now I have
to weigh the utility of a fatty paycheck
against the daily commute to San Jose
and hating the work.”
cisco fatty
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Wednesday, 10 March 2010

21.
cisco fatty
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Wednesday, 10 March 2010

22.
social web literacy =
reputation kryptonite?
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Wednesday, 10 March 2010

23.
social web
literacy =
social
superpowers
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Wednesday, 10 March 2010

24.
batman/superman
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Wednesday, 10 March 2010

25.
an expanding sphere
Image: Bestario http://goo.gl/SWZq 25
Wednesday, 10 March 2010

26.
disrupt / absorb
Image (cc) dominik99 26
Wednesday, 10 March 2010

27.
it’s reached our relationships
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Wednesday, 10 March 2010

28.
emerging norms
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Wednesday, 10 March 2010

29.
how we think
Image: (cc) gingiber http://goo.gl/2MM8 29
Wednesday, 10 March 2010

30.
how we organise ourselves
Image: Bestario.org
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Wednesday, 10 March 2010

31.
hard-nosed business version
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Wednesday, 10 March 2010

32.
“...this is just the
beginning of an
exciting new era of
global
interconnectedness that
will spread ideas and
innovations around
the world faster than
ever before.”
http://goo.gl/J2eq
32
Wednesday, 10 March 2010

33.
managing your web shadow
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Wednesday, 10 March 2010

34.
why?
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Wednesday, 10 March 2010

35.
sanity searches
35
Wednesday, 10 March 2010

36.
be best/first source of
information about yourself
36
Wednesday, 10 March 2010

37.
be where people look
37
Wednesday, 10 March 2010

38.
be useful
38
Wednesday, 10 March 2010

39.
map your networks
39
Wednesday, 10 March 2010

40.
making the most of things
40
Wednesday, 10 March 2010

41.
brand shadows
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Wednesday, 10 March 2010

42.
Image: http://fr.linkfluence.net/ 42
Wednesday, 10 March 2010

43.
they live in networks
Image: http://fr.linkfluence.net/ 43
Wednesday, 10 March 2010

44.
they are nodes in networks
Image: http://fr.linkfluence.net/ 44
Wednesday, 10 March 2010

45.
brands are web shadows
Image: http://fr.linkfluence.net/ 45
Wednesday, 10 March 2010

46.
S.T.O.P.
46
Wednesday, 10 March 2010

47.
Strategic Tac*cal
Organisa*onal Personal
47
Wednesday, 10 March 2010

48.
Strategic Tac*cal
How will the social web affect how we
think and plan at a strategic business
level? Will they change our commercial,
political, social & cultural environment?
What will our response be?
Organisa*onal Personal
48
Wednesday, 10 March 2010

49.
Strategic Tac*cal
How will the tactics of our brand
marketing change? What will happen to
the structure of campaigns, the mix of
media, our relationships with media
and agency partners?
Organisa*onal Personal
49
Wednesday, 10 March 2010

50.
Strategic Tac*cal
Organisa*onal
Our organisation, including our employees and
suppliers, has evolved to meet the demands of a
media and marketing environment that is
changing rapidly. Will the divisions and
Personal
structures we have now need to change? How
will communications, governance and
collaboration alter?
50
Wednesday, 10 March 2010

51.
Strategic Tac*cal
Personal
What will this mean for us all at a
personal level? What skills and ways of
working will need to be considered?
Will the nature of our peopleʼs work, of
Organisa*onal work itself, be altered?
51
Wednesday, 10 March 2010

52.
serendipity engines
http://goo.gl/JrKP
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Wednesday, 10 March 2010

53.
epilogue
53
Wednesday, 10 March 2010

54.
a confidence trick
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Wednesday, 10 March 2010

55.
1. Sanity (not vanity)
searches
2. Be best/first source of
information
3. Draw a line between
private & public
4. Tell your friends and
family
5. Be present/useful in
your networks
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Wednesday, 10 March 2010

56.
More info:
meandmywebshadow.com
Buy: bit.ly/wsbook
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Wednesday, 10 March 2010

57.
Thank you
Email: antony.mayfield@icrossing.co.uk
Sites: www.icrossing.co.uk
Blog: connect.icrossing.co.uk
Twitter: @amayfield / @icrossing_uk
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57
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58.
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