Advocacy And Philanthropy Through New Media

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An overview presentation about new media for the Next Generation Philanthropy Forum, held by The Legatum Institute. A recording of the presentation and three others from Invisible Children, Ushahidi and Global Giving is on the Legatum website at http://bit.ly/legatum

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Advocacy And Philanthropy Through New Media

  1. 1. Advocacy  &   philanthropy  through   new  media   Antony  Mayfield  :  :  iCrossing   09.11.09   1
  2. 2. TRENDS   1 2
  3. 3. New  media.  
  4. 4. How  new  do  you  want  it?   http://bit.ly/UHbbD
  5. 5. "When  it  comes  to   technology   futures,  we're  all   drunks,  always   looking  in  the   @jjn1! wrong  place."  
  6. 6. Which  is  why  we  thought  new   media  would  be  like  the  old     Image: (cc) katmere
  7. 7. with  added  flashing  lights    
  8. 8. Kevin  Kelly...     http://bit.ly/8h04u
  9. 9. ...think  of  the  web  as  an   expanding  sphere   Image: (cc) fdecomite
  10. 10. ...disrupQng  and  absorbing   everything  it  touches   Image (cc) dominik99
  11. 11. ...and  at  the  moment  it  is  touching   our  lives,  our  relaQonships    
  12. 12. ...which  (for  now)  we  call  social   media   Image: Bestario.org
  13. 13. ...mainstreaming  
  14. 14. SELF-­‐ORGANISING    
  15. 15. “What  if  you  build  a   service  that  is  mobile,   social,  and  real-­‐Qme?   Well  that's  a  big   opportunity  folks  and   I've  been  seeing  quite  a   few  entrepreneurs  doing   exactly  that.”   @fredwilson! http://bit.ly/lSAHa
  16. 16. INNOVATION   16 1
  17. 17. http://bit.ly/2jVYGG acceleraQon  of  innovaQon  
  18. 18. http://bit.ly/JzbEu calls  for  developing  ahead   of  the  curve   Image: (cc) Was a bee
  19. 19. means  anything  is   possible  
  20. 20. think  of  a  tool  and  it  is   probably  there   Image: (cc) jesse_sneed
  21. 21. or  can  be  built  at  a  low-­‐ cost  
  22. 22. which  is  why  ideas  
  23. 23. rather  than  technology  
  24. 24. is  what  wins.    
  25. 25. h^p://bit.ly/philanth  
  26. 26. Kiva  
  27. 27. GreatNonProfits.org  
  28. 28. Vi^ana  
  29. 29. ADVOCACY  &   INFLUENCERS   29 1
  30. 30. ...channels  to   networks...  
  31. 31. Challenges...   /  Stability    to  complexity   /  Speed   /  Scale   /  Geography     /  Longevity     /  InteracQon     /  Complex  user  behaviours   /  New  models  and  frameworks   required   ...conQnue  and  accelerate   9
  32. 32. A^enQon  markets...  
  33. 33. We  are  in  the  complexity  game...    
  34. 34. “My  influence  really  is   wildly  overstated  by   journalists  who  could   take  the  trouble  to  see   that  I  am  more  oden   behind  the  curve  than   ahead  of  it,  more  oden   reacQve  than  proacQve.”   http://bit.ly/35AHsW
  35. 35. Duncan  Wa^s   talks  about   “accidental   influencers”   http://bit.ly/VgnzR
  36. 36. Eric  Sun  tested   it  out  with   262,985  fan   pages  in   Facebook   http://bit.ly/2u88xd
  37. 37. Of  70,000+  fans...   Image (cc) jamescridland
  38. 38. ...70%  were  already  in   the  same  cluster     Image (cc) dominik99
  39. 39. ...15%  were  “start   points”  
  40. 40. SOCIAL   WEB   LITERACY   40 1
  41. 41. Strategic Organisational Tactical Personal
  42. 42. WEB  LITERACY   /  A^enQon     /  PartcipaQon     @hrheingold! /  CooperaQon   /  Crap  detecQon     /  Network  awareness     42
  43. 43. ENGAGEMENT  PRINCIPLES   /  Understand  your  networks     /  Be  useful  to  your  networks     /  Be  live  in  your  networks     11
  44. 44. 3  USEFUL  LINKS   TACTICALTECH.ORG http://www.tacticaltech.org/ BETH’S BLOG http://beth.typepad.com/ BRANDS IN NETWORKS http://bit.ly/icbrands 11
  45. 45. Thank you Tel: +44 1273 827 721 Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blogs: connect.icrossing.co.uk www.antonymayfield.com Twitter: @amayfield @icrossinguk 47 45

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