Building a Digital Gameplan for Events

2,346 views

Published on

This slide deck was presented at the European Meetings and Events Conference in Malaga, Spain on 1 March 2010. The Digital Gameplan is a strategic way of thinking about implementing technology in your events.

Published in: Technology, Business
0 Comments
8 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,346
On SlideShare
0
From Embeds
0
Number of Embeds
606
Actions
Shares
0
Downloads
129
Comments
0
Likes
8
Embeds 0
No embeds

No notes for slide

Building a Digital Gameplan for Events

  1. 1. Building a Digital Game Plan Presented by Samuel J. Smith Wednesday, March 3, 2010
  2. 2. 2 Who is Sam Smith? Wednesday, March 3, 2010
  3. 3. 3 Who is Sam Smith? Wednesday, March 3, 2010
  4. 4. 4 Who is Sam Smith? Wednesday, March 3, 2010
  5. 5. 5 Who is Sam Smith? Wednesday, March 3, 2010
  6. 6. 6 Law of two feet Wednesday, March 3, 2010
  7. 7. 7 THE WAY THAT WE COMMUNICATE COLLABORATE & SHARE IS CHANGING Wednesday, March 3, 2010
  8. 8. 8 Wednesday, March 3, 2010
  9. 9. 9 Olden Days Today Wednesday, March 3, 2010
  10. 10. 9 Olden Days Today Watch the News Read The News Wednesday, March 3, 2010
  11. 11. 9 Olden Days Today Watch the News Rate News Read The News Share the News Comment on News Upload Photos & Video Create The News Wednesday, March 3, 2010
  12. 12. 10 SOON. YOUR ATTENDEES W I L L D E M A N D SIMILAR EXPERIENCES FROM YOUR EVENTS. Wednesday, March 3, 2010
  13. 13. 11 WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS Wednesday, March 3, 2010
  14. 14. 12 WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITY Wednesday, March 3, 2010
  15. 15. 13 OPPORTUNITY Extend Meetings FACE TO FACE DIGITAL Include More People MEETINGS Increase Interaction Leverage New Formats Wednesday, March 3, 2010
  16. 16. 14 EXTEND MEETINGS Wednesday, March 3, 2010
  17. 17. 14 EXTEND MEETINGS Wednesday, March 3, 2010
  18. 18. 14 EXTEND MEETINGS SOCIAL WEBINARS NETWORKS CASE STUDY SALES MEETING VIDEO BLOGS WEBCASTS VIRTUAL THANK YOU PRESS WHITEPAPER EVENTS EMAIL RELEASE Wednesday, March 3, 2010
  19. 19. 15 INCLUDE MORE PEOPLE Wednesday, March 3, 2010
  20. 20. 15 INCLUDE MORE PEOPLE Wednesday, March 3, 2010
  21. 21. 16 INCREASE INTERACTION Wednesday, March 3, 2010
  22. 22. 16 INCREASE INTERACTION Wednesday, March 3, 2010
  23. 23. 16 INCREASE INTERACTION Wednesday, March 3, 2010
  24. 24. 16 INCREASE INTERACTION Wednesday, March 3, 2010
  25. 25. 17 LEVERAGE NEW FORMATS TELEPRESENCE VIRTUAL WORLD VIRTUAL Wednesday, March 3, 2010
  26. 26. 18 OPPORTUNITY Extend Meetings FACE TO FACE DIGITAL Include More People MEETINGS Increase Interaction Leverage New Formats Wednesday, March 3, 2010
  27. 27. 19 SHORT DISCUSSION 1) HOW WOULD YOU RATE YOUR COMFORT LEVEL WITH DIGITAL TECHNOLOGY? 2) WHAT CONCERNS DO YOU HAVE ABOUT IMPLEMENTING DIGITAL TECHNOLOGY? Wednesday, March 3, 2010
  28. 28. 20 BUILDING A DIGITAL GAMEPLAN THREE STEP PROCESS ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TO RESOURCES & TOOLS Wednesday, March 3, 2010
  29. 29. 21 BUILDING A DIGITAL GAMEPLAN THREE STEP PROCESS ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TO RESOURCES & TOOLS Wednesday, March 3, 2010
  30. 30. 22 Source: @kellyagraham, Virtual Edge Summit 2010 Wednesday, March 3, 2010
  31. 31. 22 Source: @kellyagraham, Virtual Edge Summit 2010 Wednesday, March 3, 2010
  32. 32. 23 Source: @kellyagraham, Virtual Edge Summit 2010 Wednesday, March 3, 2010
  33. 33. 23 Source: @kellyagraham, Virtual Edge Summit 2010 Wednesday, March 3, 2010
  34. 34. 24 Source: @kellyagraham, Virtual Edge Summit 2010 Wednesday, March 3, 2010
  35. 35. 24 Source: @kellyagraham, Virtual Edge Summit 2010 Wednesday, March 3, 2010
  36. 36. 25 BUILDING A DIGITAL GAMEPLAN THREE STEP PROCESS ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TO RESOURCES & TOOLS Wednesday, March 3, 2010
  37. 37. 26 GROUNDSWELL SOCIAL TECHNOGRAPH LADDER Wednesday, March 3, 2010
  38. 38. 27 CISCO AUDIENCE TECHNOGRAPHS Source: @kellyagraham,Virtual Edge Summit 2010 Wednesday, March 3, 2010
  39. 39. 28 TOOLS OF ENGAGEMENT HOW WILL ATTENDEES CONNECT? PURPOSE BUILT DEVICES MOBILE PHONES LAPTOP, KIOSKS & OTHER DEVICES Wednesday, March 3, 2010
  40. 40. 29 GREATER EVENT COMMUNITY HOW WILL YOU REACH THEM? DON’T KNOW YOU COULDN’T OR DIDN’T ATTEND ATTENDEES Wednesday, March 3, 2010
  41. 41. 30 SHARABLE CONTENT HOW WILL YOU SPREAD CONTENT? PRESENTATION WHITE PAPER VIDEO CASE STUDY TRENDS CHALLENGES DISCUSSION KEY SUMMARY Wednesday, March 3, 2010
  42. 42. 31 SHARABLE CONTENT HOW WILL YOU SPREAD CONTENT? 1. Face-2-Face Wednesday, March 3, 2010
  43. 43. 32 SHARABLE CONTENT HOW WILL YOU SPREAD CONTENT? 1. Face-2-Face 2. Virtual Element Wednesday, March 3, 2010
  44. 44. 33 SHARABLE CONTENT HOW WILL YOU SPREAD CONTENT? 1. Face-2-Face 2. Virtual Element 3. Twitter Wednesday, March 3, 2010
  45. 45. 34 BUILDING A DIGITAL GAMEPLAN THREE STEP PROCESS ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TO RESOURCES & TOOLS Wednesday, March 3, 2010
  46. 46. 35 MAPPING NEEDS TO TECH WHERE CAN DIGITAL TECH HELP? How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session? When do I want to use Digital Technology? > When during Event Lifecycle? Before / During / After / During (but Virtual) > If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other Event Parameters: What Privacy Level is this Event? Public / Private / Semi-Private What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites? What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology Source: @samueljsmith Wednesday, March 3, 2010
  47. 47. 35 MAPPING NEEDS TO TECH WHERE CAN DIGITAL TECH HELP? How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session? When do I want to use Digital Technology? > When during Event Lifecycle? Before / During / After / During (but Virtual) > If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other Event Parameters: What Privacy Level is this Event? Public / Private / Semi-Private What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites? What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology Source: @samueljsmith Wednesday, March 3, 2010
  48. 48. 36 MAPPING NEEDS TO TECH WHERE CAN DIGITAL TECH HELP? How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session? When do I want to use Digital Technology? > When during Event Lifecycle? Before / During / After / During (but Virtual) > If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other Event Parameters: What Privacy Level is this Event? Public / Private / Semi-Private What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites? What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology Source: @samueljsmith Wednesday, March 3, 2010
  49. 49. 36 MAPPING NEEDS TO TECH WHERE CAN DIGITAL TECH HELP? How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session? When do I want to use Digital Technology? > When during Event Lifecycle? Before / During / After / During (but Virtual) > If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other Event Parameters: What Privacy Level is this Event? Public / Private / Semi-Private What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites? What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology Source: @samueljsmith Wednesday, March 3, 2010
  50. 50. 37 MAPPING NEEDS TO TECH WHERE CAN DIGITAL TECH HELP? How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session? When do I want to use Digital Technology? > When during Event Lifecycle? Before / During / After / During (but Virtual) > If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other Event Parameters: What Privacy Level is this Event? Public / Private / Semi-Private What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites? What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology Source: @samueljsmith Wednesday, March 3, 2010
  51. 51. 37 MAPPING NEEDS TO TECH WHERE CAN DIGITAL TECH HELP? How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session? When do I want to use Digital Technology? > When during Event Lifecycle? Before / During / After / During (but Virtual) > If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other Event Parameters: What Privacy Level is this Event? Public / Private / Semi-Private What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites? What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology Source: @samueljsmith Wednesday, March 3, 2010
  52. 52. 38 MAPPING NEEDS TO TECH WHERE CAN DIGITAL TECH HELP? How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session? When do I want to use Digital Technology? > When during Event Lifecycle? Before / During / After / During (but Virtual) > If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other Event Parameters: What Privacy Level is this Event? Public / Private / Semi-Private What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites? What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology Source: @samueljsmith Wednesday, March 3, 2010
  53. 53. 38 MAPPING NEEDS TO TECH WHERE CAN DIGITAL TECH HELP? How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session? When do I want to use Digital Technology? > When during Event Lifecycle? Before / During / After / During (but Virtual) > If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other Event Parameters: What Privacy Level is this Event? Public / Private / Semi-Private What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites? What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology Source: @samueljsmith Wednesday, March 3, 2010
  54. 54. 39 EXAMPLES OF DIGITAL TECH EVENT CAMP NYC FEB 2010 BUFFALO HATS DINNER BLOGGERS Wednesday, March 3, 2010
  55. 55. 40 EVENT EXAMPLES LIKEMINDS Wednesday, March 3, 2010
  56. 56. 41 EVENT EXAMPLES #UNTECH10 CONFERENCE COMMUNITY SPEAKERS -LIVE & VIRTUAL USTREAM VIA IPHONE Wednesday, March 3, 2010
  57. 57. 42 SUMMARIZE THIS WHAT ARE YOUR TOP 3 TAKEAWAYS? Wednesday, March 3, 2010
  58. 58. 43 MORE INFORMATION INTERACTIVE MEETING TECHNOLOGY BLOG Wednesday, March 3, 2010
  59. 59. 44 Please take 2 min now to fill your feedback survey! © Shockfish SA 2007 Wednesday, March 3, 2010
  60. 60. 44 Please take 2 min now to fill your feedback survey! From the main menu select Messaging Select Inbox and open the survey Make your selection for each of the questions Select “submit” at the bottom of the survey and push OK. © Shockfish SA 2007 Wednesday, March 3, 2010

×