This slide deck was presented at the European Meetings and Events Conference in Malaga, Spain on 1 March 2010. The Digital Gameplan is a strategic way of thinking about implementing technology in your events.

1. Building a
Digital Game Plan
Presented by Samuel J. Smith
Wednesday, March 3, 2010

2. 2
Who is Sam Smith?
Wednesday, March 3, 2010

3. 3
Who is Sam Smith?
Wednesday, March 3, 2010

4. 4
Who is Sam Smith?
Wednesday, March 3, 2010

5. 5
Who is Sam Smith?
Wednesday, March 3, 2010

6. 6
Law of two feet
Wednesday, March 3, 2010

7. 7
THE WAY THAT WE
COMMUNICATE
COLLABORATE & SHARE
IS CHANGING
Wednesday, March 3, 2010

8. 8
Wednesday, March 3, 2010

9. 9
Olden Days Today
Wednesday, March 3, 2010

10. 9
Olden Days Today
Watch the News
Read The News
Wednesday, March 3, 2010

11. 9
Olden Days Today
Watch the News Rate News
Read The News Share the News
Comment on News
Upload Photos & Video
Create The News
Wednesday, March 3, 2010

12. 10
SOON. YOUR ATTENDEES
W I L L D E M A N D
SIMILAR EXPERIENCES
FROM YOUR EVENTS.
Wednesday, March 3, 2010

13. 11
WORLDS ARE COLLIDING
FACE TO FACE DIGITAL
MEETINGS
Wednesday, March 3, 2010

14. 12
WORLDS ARE COLLIDING
FACE TO FACE DIGITAL
MEETINGS
OPPORTUNITY
Wednesday, March 3, 2010

15. 13
OPPORTUNITY
Extend Meetings
FACE TO FACE DIGITAL Include More People
MEETINGS
Increase Interaction
Leverage New Formats
Wednesday, March 3, 2010

16. 14
EXTEND MEETINGS
Wednesday, March 3, 2010

17. 14
EXTEND MEETINGS
Wednesday, March 3, 2010

18. 14
EXTEND MEETINGS
SOCIAL
WEBINARS NETWORKS CASE STUDY SALES MEETING VIDEO
BLOGS WEBCASTS VIRTUAL THANK YOU PRESS WHITEPAPER
EVENTS EMAIL RELEASE
Wednesday, March 3, 2010

19. 15
INCLUDE MORE PEOPLE
Wednesday, March 3, 2010

20. 15
INCLUDE MORE PEOPLE
Wednesday, March 3, 2010

21. 16
INCREASE INTERACTION
Wednesday, March 3, 2010

22. 16
INCREASE INTERACTION
Wednesday, March 3, 2010

23. 16
INCREASE INTERACTION
Wednesday, March 3, 2010

24. 16
INCREASE INTERACTION
Wednesday, March 3, 2010

25. 17
LEVERAGE NEW FORMATS
TELEPRESENCE VIRTUAL WORLD
VIRTUAL
Wednesday, March 3, 2010

26. 18
OPPORTUNITY
Extend Meetings
FACE TO FACE DIGITAL Include More People
MEETINGS
Increase Interaction
Leverage New Formats
Wednesday, March 3, 2010

27. 19
SHORT DISCUSSION
1) HOW WOULD YOU RATE YOUR
COMFORT LEVEL WITH DIGITAL
TECHNOLOGY?
2) WHAT CONCERNS DO YOU
HAVE ABOUT IMPLEMENTING
DIGITAL TECHNOLOGY?
Wednesday, March 3, 2010

28. 20
BUILDING A DIGITAL GAMEPLAN
THREE STEP PROCESS
ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TO
RESOURCES & TOOLS
Wednesday, March 3, 2010

29. 21
BUILDING A DIGITAL GAMEPLAN
THREE STEP PROCESS
ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TO
RESOURCES & TOOLS
Wednesday, March 3, 2010

30. 22
Source: @kellyagraham, Virtual Edge Summit 2010
Wednesday, March 3, 2010

31. 22
Source: @kellyagraham, Virtual Edge Summit 2010
Wednesday, March 3, 2010

32. 23
Source: @kellyagraham, Virtual Edge Summit 2010
Wednesday, March 3, 2010

33. 23
Source: @kellyagraham, Virtual Edge Summit 2010
Wednesday, March 3, 2010

34. 24
Source: @kellyagraham, Virtual Edge Summit 2010
Wednesday, March 3, 2010

35. 24
Source: @kellyagraham, Virtual Edge Summit 2010
Wednesday, March 3, 2010

36. 25
BUILDING A DIGITAL GAMEPLAN
THREE STEP PROCESS
ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TO
RESOURCES & TOOLS
Wednesday, March 3, 2010

37. 26
GROUNDSWELL
SOCIAL TECHNOGRAPH LADDER
Wednesday, March 3, 2010

38. 27
CISCO
AUDIENCE TECHNOGRAPHS
Source: @kellyagraham,Virtual Edge Summit 2010
Wednesday, March 3, 2010

39. 28
TOOLS OF ENGAGEMENT
HOW WILL ATTENDEES CONNECT?
PURPOSE BUILT DEVICES MOBILE PHONES LAPTOP, KIOSKS
& OTHER DEVICES
Wednesday, March 3, 2010

40. 29
GREATER EVENT COMMUNITY
HOW WILL YOU REACH THEM?
DON’T KNOW YOU
COULDN’T OR
DIDN’T ATTEND
ATTENDEES
Wednesday, March 3, 2010

41. 30
SHARABLE CONTENT
HOW WILL YOU SPREAD CONTENT?
PRESENTATION
WHITE PAPER
VIDEO
CASE STUDY
TRENDS
CHALLENGES
DISCUSSION
KEY SUMMARY
Wednesday, March 3, 2010

42. 31
SHARABLE CONTENT
HOW WILL YOU SPREAD CONTENT?
1. Face-2-Face
Wednesday, March 3, 2010

43. 32
SHARABLE CONTENT
HOW WILL YOU SPREAD CONTENT?
1. Face-2-Face
2. Virtual Element
Wednesday, March 3, 2010

44. 33
SHARABLE CONTENT
HOW WILL YOU SPREAD CONTENT?
1. Face-2-Face
2. Virtual Element
3. Twitter
Wednesday, March 3, 2010

45. 34
BUILDING A DIGITAL GAMEPLAN
THREE STEP PROCESS
ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TO
RESOURCES & TOOLS
Wednesday, March 3, 2010

46. 35
MAPPING NEEDS TO TECH
WHERE CAN DIGITAL TECH HELP?
How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building /
Learning / Interaction & Collaboration / User Generated
Content / Administrative Updates or Notes /
Communication / Promotion
Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees?
Virtual Attendees? Members? Non Members? Other?
Attendees in a specific session?
When do I want to use Digital Technology?
> When during Event Lifecycle? Before / During / After / During (but Virtual)
> If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session /
Dinner / Other
Event Parameters:
What Privacy Level is this Event? Public / Private / Semi-Private
What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites?
What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial
Budget / All of the Above
Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone
applications / Virtual Events Technology / Communication
Systems / Collaboration Technology
Source: @samueljsmith
Wednesday, March 3, 2010

47. 35
MAPPING NEEDS TO TECH
WHERE CAN DIGITAL TECH HELP?
How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building /
Learning / Interaction & Collaboration / User Generated
Content / Administrative Updates or Notes /
Communication / Promotion
Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees?
Virtual Attendees? Members? Non Members? Other?
Attendees in a specific session?
When do I want to use Digital Technology?
> When during Event Lifecycle? Before / During / After / During (but Virtual)
> If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session /
Dinner / Other
Event Parameters:
What Privacy Level is this Event? Public / Private / Semi-Private
What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites?
What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial
Budget / All of the Above
Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone
applications / Virtual Events Technology / Communication
Systems / Collaboration Technology
Source: @samueljsmith
Wednesday, March 3, 2010

48. 36
MAPPING NEEDS TO TECH
WHERE CAN DIGITAL TECH HELP?
How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building /
Learning / Interaction & Collaboration / User Generated
Content / Administrative Updates or Notes /
Communication / Promotion
Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees?
Virtual Attendees? Members? Non Members? Other?
Attendees in a specific session?
When do I want to use Digital Technology?
> When during Event Lifecycle? Before / During / After / During (but Virtual)
> If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session /
Dinner / Other
Event Parameters:
What Privacy Level is this Event? Public / Private / Semi-Private
What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites?
What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial
Budget / All of the Above
Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone
applications / Virtual Events Technology / Communication
Systems / Collaboration Technology
Source: @samueljsmith
Wednesday, March 3, 2010

49. 36
MAPPING NEEDS TO TECH
WHERE CAN DIGITAL TECH HELP?
How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building /
Learning / Interaction & Collaboration / User Generated
Content / Administrative Updates or Notes /
Communication / Promotion
Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees?
Virtual Attendees? Members? Non Members? Other?
Attendees in a specific session?
When do I want to use Digital Technology?
> When during Event Lifecycle? Before / During / After / During (but Virtual)
> If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session /
Dinner / Other
Event Parameters:
What Privacy Level is this Event? Public / Private / Semi-Private
What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites?
What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial
Budget / All of the Above
Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone
applications / Virtual Events Technology / Communication
Systems / Collaboration Technology
Source: @samueljsmith
Wednesday, March 3, 2010

50. 37
MAPPING NEEDS TO TECH
WHERE CAN DIGITAL TECH HELP?
How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building /
Learning / Interaction & Collaboration / User Generated
Content / Administrative Updates or Notes /
Communication / Promotion
Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees?
Virtual Attendees? Members? Non Members? Other?
Attendees in a specific session?
When do I want to use Digital Technology?
> When during Event Lifecycle? Before / During / After / During (but Virtual)
> If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session /
Dinner / Other
Event Parameters:
What Privacy Level is this Event? Public / Private / Semi-Private
What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites?
What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial
Budget / All of the Above
Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone
applications / Virtual Events Technology / Communication
Systems / Collaboration Technology
Source: @samueljsmith
Wednesday, March 3, 2010

51. 37
MAPPING NEEDS TO TECH
WHERE CAN DIGITAL TECH HELP?
How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building /
Learning / Interaction & Collaboration / User Generated
Content / Administrative Updates or Notes /
Communication / Promotion
Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees?
Virtual Attendees? Members? Non Members? Other?
Attendees in a specific session?
When do I want to use Digital Technology?
> When during Event Lifecycle? Before / During / After / During (but Virtual)
> If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session /
Dinner / Other
Event Parameters:
What Privacy Level is this Event? Public / Private / Semi-Private
What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites?
What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial
Budget / All of the Above
Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone
applications / Virtual Events Technology / Communication
Systems / Collaboration Technology
Source: @samueljsmith
Wednesday, March 3, 2010

52. 38
MAPPING NEEDS TO TECH
WHERE CAN DIGITAL TECH HELP?
How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building /
Learning / Interaction & Collaboration / User Generated
Content / Administrative Updates or Notes /
Communication / Promotion
Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees?
Virtual Attendees? Members? Non Members? Other?
Attendees in a specific session?
When do I want to use Digital Technology?
> When during Event Lifecycle? Before / During / After / During (but Virtual)
> If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session /
Dinner / Other
Event Parameters:
What Privacy Level is this Event? Public / Private / Semi-Private
What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites?
What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial
Budget / All of the Above
Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone
applications / Virtual Events Technology / Communication
Systems / Collaboration Technology
Source: @samueljsmith
Wednesday, March 3, 2010

53. 38
MAPPING NEEDS TO TECH
WHERE CAN DIGITAL TECH HELP?
How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building /
Learning / Interaction & Collaboration / User Generated
Content / Administrative Updates or Notes /
Communication / Promotion
Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees?
Virtual Attendees? Members? Non Members? Other?
Attendees in a specific session?
When do I want to use Digital Technology?
> When during Event Lifecycle? Before / During / After / During (but Virtual)
> If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session /
Dinner / Other
Event Parameters:
What Privacy Level is this Event? Public / Private / Semi-Private
What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites?
What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial
Budget / All of the Above
Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone
applications / Virtual Events Technology / Communication
Systems / Collaboration Technology
Source: @samueljsmith
Wednesday, March 3, 2010

54. 39
EXAMPLES OF DIGITAL TECH
EVENT CAMP NYC FEB 2010
BUFFALO HATS DINNER BLOGGERS
Wednesday, March 3, 2010

55. 40
EVENT EXAMPLES
LIKEMINDS
Wednesday, March 3, 2010

56. 41
EVENT EXAMPLES
#UNTECH10
CONFERENCE COMMUNITY SPEAKERS -LIVE & VIRTUAL USTREAM VIA IPHONE
Wednesday, March 3, 2010

57. 42
SUMMARIZE THIS
WHAT ARE YOUR TOP 3 TAKEAWAYS?
Wednesday, March 3, 2010

58. 43
MORE INFORMATION
INTERACTIVE MEETING
TECHNOLOGY BLOG
Wednesday, March 3, 2010

59. 44
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Wednesday, March 3, 2010

60. 44
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Wednesday, March 3, 2010