Social Media Week- Buenos Aires

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Speaker: Julian Drault
20/10/2010

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Social Media Week- Buenos Aires

  1. 1. universo social: la muerte del email ? julián m. drault emBlue Monday, September 20, 2010
  2. 2. ? ? como usamos ... emBlue Monday, September 20, 2010
  3. 3. • Compartir las fotos del bautismo de mi sobrino con la familia • Juntar 9 personas + para armar el partido de fútbol del Sábado ? • Comunicarme con RRHH para solicitar entrevista laboral ? • Sugerirías a tu tía no-internauta comenzar a usar ? • Le dedico más tiempo ? • Mañana desaparecen 2 de los 3. Con cuál te quedás ? Por qué ? • Chat / SMS / FB / TW / email ? • Preferís recibir confirmaciones de compras / recordatorios de vencimiento ? emBlue Monday, September 20, 2010
  4. 4. redes sociales & emailing Un poco de actualidad emBlue Monday, September 20, 2010
  5. 5. Agosto 2010 emBlue Monday, September 20, 2010
  6. 6. Agosto 2010 emBlue Monday, September 20, 2010
  7. 7. Agosto 2010 emBlue Monday, September 20, 2010
  8. 8. COO de emBlue el email está condenado ! Monday, September 20, 2010
  9. 9. por una gorra de ... ? qué debería suceder para que reemplace al email ? emBlue Monday, September 20, 2010
  10. 10. emBlue Monday, September 20, 2010
  11. 11. emBlue Monday, September 20, 2010
  12. 12. emBlue Monday, September 20, 2010
  13. 13. emBlue Monday, September 20, 2010
  14. 14. emBlue Monday, September 20, 2010
  15. 15. emBlue Monday, September 20, 2010
  16. 16. How do website readers prefer to share stories they find with friends? emBlue Monday, September 20, 2010
  17. 17. emBlue Monday, September 20, 2010
  18. 18. emBlue How people communicate – by email, social networking, or both Monday, September 20, 2010
  19. 19. emBlue Monday, September 20, 2010
  20. 20. Social networks *need* email. Like a drug. How do you register for them? Email. How do you get little notifications all day? Email. It’s the intermediary step between getting acquainted and total obsession with a social network: email. emBlue Monday, September 20, 2010
  21. 21. emBlue Monday, September 20, 2010
  22. 22. como compartís contenido con amigos ? emBlue Monday, September 20, 2010
  23. 23. emBlue Monday, September 20, 2010
  24. 24. emBlue Monday, September 20, 2010
  25. 25. emBlue 6.8 billones de personas Monday, September 20, 2010
  26. 26. emBlue 1.7 billones de usuarios internet (25% población) Monday, September 20, 2010
  27. 27. 85% mail es SPAM 123 mails promedio x día (210 billones de mails diarios) emBlue 20 mails promedio x día al INBOX Monday, September 20, 2010
  28. 28. emBlue 2015 => 507 billones mails x día (+2x) Monday, September 20, 2010
  29. 29. Forgot Password The information needed to reset your password has been posted to your emBlue email address. Please be sure to check your junk mail / spam filter if you do not see the message in your Inbox. Monday, September 20, 2010
  30. 30. emBlue Monday, September 20, 2010
  31. 31. emBlue Monday, September 20, 2010
  32. 32. emBlue Monday, September 20, 2010
  33. 33. emBlue Monday, September 20, 2010
  34. 34. fundamentos email marketing emBlue Monday, September 20, 2010
  35. 35. e-mail marketing emBlue Monday, September 20, 2010
  36. 36. e-mail marketing emBlue Monday, September 20, 2010
  37. 37. e-mail marketing emBlue Monday, September 20, 2010
  38. 38. e-mail marketing emBlue Monday, September 20, 2010
  39. 39. • DR: Deliver Rate • BR: Bounce Rate • OR: Open Rate • CTR: Click through • CTOR: Click to Open Rate • VR: Viral Rate DR [vs BR] • VTOR: Viral to Open Rate VR OR VTOR CTR CTOR emBlue Monday, September 20, 2010
  40. 40. e-mail marketing emBlue 3 inf. dedicada Monday, September 20, 2010
  41. 41. la fórmula es igual para todos ... “engagement” segmentación relevancia conversión contenido; conocer al cliente $ darle lo que espera • le pregunto (formulario de inscripción / actualización) • analizo su propio comportamiento (lectura, click, viral) • aprendo del comportamiento de terceros emBlue Monday, September 20, 2010
  42. 42. social email marketing emBlue Monday, September 20, 2010
  43. 43. cambio de paradigma push vs engagement emBlue Monday, September 20, 2010
  44. 44. - + - + redes sociales ? emBlue Monday, September 20, 2010
  45. 45. e-mail marketing + redes sociales 1. Email como punto de partida de una interacción social (facilitador del diálogo). emBlue Monday, September 20, 2010
  46. 46. 7 tricks email can steal from social media http://www.imediaconnection.com/26787.asp 1. Sharing is caring (viral) 2. Be democratic (comentarios de usuarios) 3. Be real (conocer la persona “del otro lado”) 4. Be compassion (caridad, compromiso social) 5. By invitation only (miembros que invitan a otros) 6. Have fun ! (holidays, videos divertidos) emBlue Monday, September 20, 2010
  47. 47. emBlue Monday, September 20, 2010
  48. 48. Implementaciones COMPARTIR (SHARE) emBlue Monday, September 20, 2010
  49. 49. http://twitter.com/share ?url=http://www.emblue.com.ar &text=No%20dejen%20de%20visitar%20el%20sitio%20de%20emBlue &via=jdrault emBlue Monday, September 20, 2010
  50. 50. http://www.facebook.com/sharer.php ?u=http://www.emblue.com.ar/index.php emBlue Monday, September 20, 2010
  51. 51. emBlue Monday, September 20, 2010
  52. 52. emBlue Monday, September 20, 2010
  53. 53. GRACIAS ... :) julián m. drault jmd@grupopexo.com http://classmyth.blogspot.com emBlue Monday, September 20, 2010

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