Real-Time Everything - the Era of Communication Ubiquity

Rob Gonda
Rob GondaEVP - Global Chief Technology and Product Officer at Catalina Marketing
Real-Time Everything:
                the Era of Communication
                         Ubiquity
                         by Rob Gonda - SapientNitro

Monday, March 15, 2010
About:me >> Real Time
 EXPERIENCE IS INFLUENCED BY MANY
 THINGS



                CONTENT
 EXPERIENCE IS INFLUENCED BY MANY
E IS INFLUENCED BY MANY
 THINGS
                                         ASTHETICS
         PEOPLE

CE IS INFLUENCED BY MANY
               CONTENT
    CONTENT TECHNOLOGY

                                         ASTHETICS
         PEOPLE              ASTHETICS

          CONTENT
                 TECHNOLOGY
       TECHNOLOGY
                      ASTHETICS
E

           TECHNOLOGY



    Monday, March 15, 2010
Monday, March 15, 2010
Size of the Internet




Monday, March 15, 2010
Evolution of the Internet




Monday, March 15, 2010
Size of the Internet
           Today, there are
            1,733,993,741
             users online




Monday, March 15, 2010
The World According to Google
                                                                                     (or Eric Schmidt anyway...)




                  Five years from now the internet will be dominated by Chinese language content

                  Today's teenagers are the model of how the web will work in the next five years –
                   They jump from app to app to app seamlessly.

                  Five years is a factor of ten in Mooreʼs Law, meaning that computers will be
                   capable of far more by that time than they are today.

                  Within five years there will be broadband well above 100MB in performance – and
                   distribution distinctions between TV, radio and the web will go away

                  More Video.




Monday, March 15, 2010
More Data Than Ever


                      724,311,510,618,248,992,017
               Bytes of information created in 2009 – IDC
               OR 674,567,661,000+ GB
               OR 84B Full 8GB iPhones


                     23,952,000,000,000
               Bytes of information created every second (roughly)
               IDC Digital Information Universe Study - 2009




Monday, March 15, 2010
More Info Than Ever


                          “In 2009, more data was generated by individuals
                         than in the entire history of mankind through 2008.”

                     Harvard Business Review
                      The Social Data Revolutions
                         http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html



            ... and that’s by individuals ... wait until machines get on board
                                                                                                i.e. foursquare ... it’s starting ...




Monday, March 15, 2010
More Places Than Ever




Monday, March 15, 2010
More Places Than Ever




Monday, March 15, 2010
More Places Than Ever




Monday, March 15, 2010
More Places Than Ever




Monday, March 15, 2010
More People Than Ever

                         “According to our research, Twitter is as of December
                         processing more than one billion tweets per month. January
                         passed 1.2 billion, averaging almost 40 million tweets per
                         day.”


                    -- Royal Pingdom
                    Twitter: Now more than 1 billion tweets per month
                    http://royal.pingdom.com/2010/02/10/twitter-now-more-than-1-billion-tweets-per-month/




Monday, March 15, 2010
More People Than Ever


                         “Today we're celebrating our sixth birthday, and this week
                         there will be 400 million people on Facebook. Just one year
                         ago we served less than half as many people...”

                    -- Mark Zuckerberg, Facebook
                    Six Years of Making Connections
                    http://blog.facebook.com/blog.php?post=287542162130




Monday, March 15, 2010
Faster and Faster…




Monday, March 15, 2010
Faster and Faster…




Monday, March 15, 2010
Ok, so there’s tons of data, but what about real time?




Monday, March 15, 2010
Real Time Activities
                         Streams
                                         Offers



                                        Customer Service
          ... Everything


                                          Commerce
      Digital Out of Home

                                       Collaboration



Monday, March 15, 2010
Context Evolution
                              Email          Chat         Stream


                 Tempo     Asynchronous   Synchronous   Synchronous


                 Access       Secret        Private       Public


               Context        Inbox         Room          Stream




Monday, March 15, 2010
Monday, March 15, 2010
Monday, March 15, 2010
Live Stream Platforms




                         Check out @RobGonda at #SXSWi




Monday, March 15, 2010
Monday, March 15, 2010
Monday, March 15, 2010
Monday, March 15, 2010
Monday, March 15, 2010
•     Smart Autofollowing

                   •     Instant Fullscreen Media Viewing

                   •     Choosing Media Associated with Links

                   •     Location-Based Posting and Results

                   •     Instantaneous Privacy Settings for Posts

                   •     Recommendations

                   •     Relevancy Rankings for the Google Buzz Feed



Monday, March 15, 2010
this
                                                                        just
                                                                               in



                   •     Settings to control what gets sent to your inbox

                         •   Comments on your posts

                         •   Comments on posts after you comment on them

                         •   Comments on posts after you are @replied on them

                   •     Explanations for why posts get sent to your inbox and a
                         “Mute” link




Monday, March 15, 2010
Who will win?




Monday, March 15, 2010
Monday, March 15, 2010
Monday, March 15, 2010
Social Shopping




Monday, March 15, 2010
Monday, March 15, 2010
Monday, March 15, 2010
Real Time Search
                                              Current Data Push

          Time Sensitive Search


                                              Geospatial Search




                            Pulse Rank is the new PR




Monday, March 15, 2010
Have you noticed this?




Monday, March 15, 2010
or this?




Monday, March 15, 2010
SEO + SMM = Real-Time Optimization




Monday, March 15, 2010
Monday, March 15, 2010
Real Time Collaboration




Monday, March 15, 2010
Monday, March 15, 2010
Monday, March 15, 2010
Monday, March 15, 2010
IBM's Project Vulcan

                   •     IBM's Project Vulcan Is Google Wave Meets Facebook Meets
                         BI

                   •     Vulcan Demonstrated as Next-Gen Collaboration Platform

                   •     Project Vulcan is being described as the next generation of
                         Lotus Notes. It's an aggregation or federation of email,
                         calendars, profiles, to do lists and social analytics all in one
                         place. It's designed to filter out noise from real-time
                         conversations, make recommendations and provide relevant
                         content.




Monday, March 15, 2010
Monday, March 15, 2010
Monday, March 15, 2010
Mobility




Monday, March 15, 2010
Monday, March 15, 2010
Monday, March 15, 2010
Monday, March 15, 2010
Monday, March 15, 2010
The Future




 “Imagination is more important than knowledge. For knowledge is limited to all we now
know and understand, while imagination embraces the entire world, and all there ever will be to know
                                and understand.” -- Albert Einstein



Monday, March 15, 2010
Monday, March 15, 2010
Thanks!



         Rob Gonda
         Director - SapientNitro
         mail: rob@robgonda.com
         web: sapientnitro.com
         blog: takemetoyourleader.com


                         @RobGonda




Monday, March 15, 2010
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Real-Time Everything - the Era of Communication Ubiquity

  • 1. Real-Time Everything: the Era of Communication Ubiquity by Rob Gonda - SapientNitro Monday, March 15, 2010
  • 2. About:me >> Real Time EXPERIENCE IS INFLUENCED BY MANY THINGS CONTENT EXPERIENCE IS INFLUENCED BY MANY E IS INFLUENCED BY MANY THINGS ASTHETICS PEOPLE CE IS INFLUENCED BY MANY CONTENT CONTENT TECHNOLOGY ASTHETICS PEOPLE ASTHETICS CONTENT TECHNOLOGY TECHNOLOGY ASTHETICS E TECHNOLOGY Monday, March 15, 2010
  • 4. Size of the Internet Monday, March 15, 2010
  • 5. Evolution of the Internet Monday, March 15, 2010
  • 6. Size of the Internet Today, there are 1,733,993,741 users online Monday, March 15, 2010
  • 7. The World According to Google (or Eric Schmidt anyway...) Five years from now the internet will be dominated by Chinese language content Today's teenagers are the model of how the web will work in the next five years – They jump from app to app to app seamlessly. Five years is a factor of ten in Mooreʼs Law, meaning that computers will be capable of far more by that time than they are today. Within five years there will be broadband well above 100MB in performance – and distribution distinctions between TV, radio and the web will go away More Video. Monday, March 15, 2010
  • 8. More Data Than Ever 724,311,510,618,248,992,017 Bytes of information created in 2009 – IDC OR 674,567,661,000+ GB OR 84B Full 8GB iPhones 23,952,000,000,000 Bytes of information created every second (roughly) IDC Digital Information Universe Study - 2009 Monday, March 15, 2010
  • 9. More Info Than Ever “In 2009, more data was generated by individuals than in the entire history of mankind through 2008.” Harvard Business Review The Social Data Revolutions http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html ... and that’s by individuals ... wait until machines get on board i.e. foursquare ... it’s starting ... Monday, March 15, 2010
  • 10. More Places Than Ever Monday, March 15, 2010
  • 11. More Places Than Ever Monday, March 15, 2010
  • 12. More Places Than Ever Monday, March 15, 2010
  • 13. More Places Than Ever Monday, March 15, 2010
  • 14. More People Than Ever “According to our research, Twitter is as of December processing more than one billion tweets per month. January passed 1.2 billion, averaging almost 40 million tweets per day.” -- Royal Pingdom Twitter: Now more than 1 billion tweets per month http://royal.pingdom.com/2010/02/10/twitter-now-more-than-1-billion-tweets-per-month/ Monday, March 15, 2010
  • 15. More People Than Ever “Today we're celebrating our sixth birthday, and this week there will be 400 million people on Facebook. Just one year ago we served less than half as many people...” -- Mark Zuckerberg, Facebook Six Years of Making Connections http://blog.facebook.com/blog.php?post=287542162130 Monday, March 15, 2010
  • 18. Ok, so there’s tons of data, but what about real time? Monday, March 15, 2010
  • 19. Real Time Activities Streams Offers Customer Service ... Everything Commerce Digital Out of Home Collaboration Monday, March 15, 2010
  • 20. Context Evolution Email Chat Stream Tempo Asynchronous Synchronous Synchronous Access Secret Private Public Context Inbox Room Stream Monday, March 15, 2010
  • 23. Live Stream Platforms Check out @RobGonda at #SXSWi Monday, March 15, 2010
  • 28. Smart Autofollowing • Instant Fullscreen Media Viewing • Choosing Media Associated with Links • Location-Based Posting and Results • Instantaneous Privacy Settings for Posts • Recommendations • Relevancy Rankings for the Google Buzz Feed Monday, March 15, 2010
  • 29. this just in • Settings to control what gets sent to your inbox • Comments on your posts • Comments on posts after you comment on them • Comments on posts after you are @replied on them • Explanations for why posts get sent to your inbox and a “Mute” link Monday, March 15, 2010
  • 30. Who will win? Monday, March 15, 2010
  • 36. Real Time Search Current Data Push Time Sensitive Search Geospatial Search Pulse Rank is the new PR Monday, March 15, 2010
  • 37. Have you noticed this? Monday, March 15, 2010
  • 39. SEO + SMM = Real-Time Optimization Monday, March 15, 2010
  • 45. IBM's Project Vulcan • IBM's Project Vulcan Is Google Wave Meets Facebook Meets BI • Vulcan Demonstrated as Next-Gen Collaboration Platform • Project Vulcan is being described as the next generation of Lotus Notes. It's an aggregation or federation of email, calendars, profiles, to do lists and social analytics all in one place. It's designed to filter out noise from real-time conversations, make recommendations and provide relevant content. Monday, March 15, 2010
  • 53. The Future “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” -- Albert Einstein Monday, March 15, 2010
  • 55. Thanks! Rob Gonda Director - SapientNitro mail: rob@robgonda.com web: sapientnitro.com blog: takemetoyourleader.com @RobGonda Monday, March 15, 2010