SlideShare a Scribd company logo
1 of 72
Social Media is...
OVERLOAD
Can Social Media help with...
Taking Action? Volunteering? Donating?
Social Media is intimate...
Conversation
[object Object],[object Object]
Sharing News Recruiting Friends
Social Media is...
Person-to-Person Fundraising
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jan 2009,  compete.com
[object Object],[object Object]
[object Object],[object Object]
[object Object],Jan 2009,  iStrategyLabs.com
[object Object],[object Object],Jan 2009,  iStrategyLabs.com
[object Object],[object Object],[object Object],[object Object],Jan 2009,  iStrategyLabs.com
[object Object],[object Object],[object Object],[object Object],[object Object],Jan 2009,  iStrategyLabs.com
[object Object],[object Object],Mar 2009,  quantcast
[object Object],[object Object],[object Object],[object Object],Mar 2009,  quantcast
[object Object],[object Object],[object Object],[object Object],[object Object],Mar 2009,  quantcast
[object Object],[object Object],Mar 2009,  quantcast
[object Object],[object Object],[object Object],[object Object],Mar 2009,  quantcast
[object Object],[object Object],[object Object],[object Object],[object Object],Mar 2009,  quantcast
[object Object],[object Object],[object Object],Mar 2009,  quantcast
Common Nonprofit Tools...
Direct Mail List
Phone List
Email List
The future is now...
Social Media Friends, Fans, Followers
Mobile List
Avatar List
Social Media is...
Connection Community Creation
 
 
 
 
The Old Way Staff-driven
The New Way People-driven
The Tools
The Old Way press releases
The New Way Social Media Releases
SM Releases are multimedia
SM Releases are sharable
The Old Way telephone trees
The New Way Social Networks
The Old Way direct mail
The New Way Blogs and...
...RSS Feeds
The Old Way print ads
The New Way Facebook Social Ads
Facebook Social Ads
Facebook Social Ads
Facebook Social Ads
The Old Way word of mouth
The New Way Microblogs
 
But is Social Media good for...
$$$
The Old Way house parties
The New Way Facebook Causes
Twestivals 202 cities around the world $250,000 USD raised for charity: water
 
Tweetsgiving $10,000 USD raised  in 48 hours
Second Life Fundraising American Cancer Society Relay for Life in Second Life Raised: L$43,408,587 in Linden™ Over $180,000 USD
The Daniela Project Goal: $5000 Raised: $16,880.60 USD
 
 
Social Media is...
HERE
Aliza Sherman Conversify Alaska Wyoming Colorado UK www.conversify.net [email_address]

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