Expand your business to the frequent shopper, brand loyal, African American consumer. The African American population has the buying power of $1 trillion and is 44% more likely to take a class online. In July of 2011, there were 23.9 million African American internet users and 76% visited a social networking site or blog. Do you have a plan of action to engage with African American consumer? Do you have a plan of action to train employees to use social media to engage the African American consumer?
Marketers should develop advertising messages and images that appeal to African Americans. African Americans continue to defy stereotypes about their technology usage and companies need to create evocative campaigns that incorporate social networks trusted by African Americans that deliver a fresh experience across all technology platforms. In this session a fifth generation African American female entrepreneur will share her experience as a decision maker, consumer, and social media professional. Utilize information learned in this session to help take your product or service to the next level and expand its reach.