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Social Media


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Last minute presentation at OneAmerica staff retreat. What is social media from a VERY high level. 101 level.

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Social Media

  1. 1. Social Media What is it and why do we care?   Lance Leasure
  2. 2. What is Social Media? <ul><ul><li>Blogs? </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Facebook? </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Twitter? </li></ul></ul><ul><li>  </li></ul><ul><ul><li>YouTube? </li></ul></ul>
  3. 3. It's huge... Source: Brian Solis of FutureWorks
  4. 4. Social Media is... <ul><li>...the democratization of the flow of information. </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  5. 5. Media has been...
  6. 6. Media is becomming...
  7. 7. What's on your shirt?
  8. 8. No labels required.
  9. 9. Social Media is Changing Non-Profits <ul><ul><li>Deepening relationships and Engagement </li></ul></ul><ul><ul><ul><li>March of Dimes-- Share Your Story </li></ul></ul></ul><ul><ul><li>Individuals & small groups are self-organizing around non-profit causes </li></ul></ul><ul><ul><ul><li> Birthday Give Back </li></ul></ul></ul><ul><ul><li>Facilitating collaboration and crowdsourcing </li></ul></ul><ul><ul><ul><li>We Are Media-- Social Media Starter Kit for Non-Profits </li></ul></ul></ul><ul><ul><li>Social change behind the firewall </li></ul></ul><ul><ul><ul><li>  American Red Cross--Listening... </li></ul></ul></ul>Source: Beth Kanter of Beth's Blog
  10. 10. Just the beginning, but not going away! <ul><li>According to the Nonprofit Social Network Survey report released by NTEN, Common Knowledge, and ThePort: </li></ul><ul><li>  </li></ul><ul><ul><li>74% NP respondents maintain a Facebook presence </li></ul></ul><ul><ul><li>Avg. 5,391 members </li></ul></ul><ul><ul><li>93.9% report using Twitter </li></ul></ul><ul><ul><li>80% dedicate 1/4 of one FTE to social efforts </li></ul></ul><ul><ul><li>39.9% have raised money via social fundraising </li></ul></ul>
  11. 11. Thank you! <ul><li>Questions? Want to share? </li></ul><ul><li>  </li></ul><ul><li>[email_address] </li></ul>