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Social media to reach clients

Social media to target clients by it’s very nature (lack of privacy) is a difficult task, but there are ways to make it work. Use social media to reach the influencers and the connecters in your clients networks. By employing the powerful strategy you will reach clients, help change hearts and minds, and move the dial towards the great work of pregnancy help ministries.

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Social media to reach clients

  1. 1. SOCIAL MEDIA New Frontiers to Reach Clients
  2. 2. IS SOCIAL MEDIA RIGHT? Can Social Media be used to reach clients? Will young women with an unplanned/unwanted pregnancy become a fan of a pregnancy help Facebook page or follow a Twitter account? What about privacy?
  3. 3. Privacy is Dead!
  4. 4. IS SOCIAL MEDIA RIGHT? Can Social Media be used to reach clients? Will young women with an unplanned/unwanted pregnancy become a fan of a pregnancy help Facebook page or follow a Twitter account? What about privacy? Probably not - Issues of privacy and timing?
  5. 5. ARE OTHERS REACHING CLIENTS? Has Social Media been used successfully by other ministries to reach clients that deal with sensitive issues like domestic violence, mental illness or substance abuse?
  6. 6. WHERE’S THE PROOF? Has Social Media been used successfully by ministries to reach clients that deal with sensitive issues like domestic violence, mental illness or substance abuse? Lots of talk and just “a little bit of action”
  7. 7. 3 WAYS YOU CAN USE SOCIAL MEDIA TO REACH CLIENTS
  8. 8. SEARCH Google Facebook
  9. 9. BE CREATIVE Invisiblepeople.tv
  10. 10. INVISIBLE PEOPLE.TV
  11. 11. CREATIVITY Brian’s Story
  12. 12. HOW DOES YOUR MESSAGE SPREAD? America’s Next Top Model
  13. 13. • Twitter • Facebook • MySpace
  14. 14. CONNECTORS - MAVENS - AND YOU
  15. 15. WHERE IS YOUR AUDIENCE? Twitter Teens don’t Tweet (only 16% under age 25)
  16. 16. WHERE IS YOUR AUDIENCE? Twitter Teens don’t Tweet (only 16% under age 25) Connectors & Mavens Tweet Connectors Tweet Mavens Definitely Tweet!!! Source : Neilson
  17. 17. WHERE IS YOUR AUDIENCE? Facebook White College Age and up Middle to Upper Class
  18. 18. WHERE IS YOUR AUDIENCE? Facebook White College Age and up Middle to Upper Class Connectors & Mavens are on Facebook
  19. 19. WHERE IS YOUR AUDIENCE? YouTube “The World’s Largest Search Engine”
  20. 20. WHERE IS YOUR AUDIENCE? YouTube “The World’s Largest Search Engine” Connectors & Mavens are on YouTube
  21. 21. WHERE IS YOUR AUDIENCE? MySpace Multi-cultural Teens and early 20’s Middle to lower-middle class
  22. 22. WHERE IS YOUR AUDIENCE? MySpace Multi-cultural Teens and early 20’s Middle to lower-middle class Connectors & Mavens are on MySpace
  23. 23. BlackPlanet City Saheli QuePasa the Grio
  24. 24. Examples of Client Facing Social Media Rae Whitlock
  25. 25. FARE - The Fund for African Education (on MySpace)
  26. 26. Disability Rights Idaho (on Facebook)
  27. 27. To Write Love On Her Arms (on Twitter)
  28. 28. THREE WAYS TO REACH CLIENTS USING SOCIAL MEDIA Today!
  29. 29. TWO WAY FACEBOOK
  30. 30. SIMPLE & SHORT VIDEOS Local - local search is BIG Search - “World’s Largest Search Engine” Keywords - pick local and relevant terms SEO - Bonus to your website
  31. 31. SIMPLE & SHORT VIDEOS Local Search Keywords SEO
  32. 32. Heartbeat of Miami’s MySpace
  33. 33. THE NEXT BIG THING
  34. 34. THE NEXT BIG THING
  35. 35. THE NEXT BIG THING Mobile 83% of Teens Own a Phone Female African American teens send the most texts Hispanic/African American teens talk the most on cellphones Smartphone growth LAST quarter was 58%
  36. 36. B REDY 4 TXT + MOBL
  37. 37. BE MOBILE READY Website Mobile Friendly Reserve .mobie TODAY Shortcodes (not yet) QR Codes - Next, next big thing

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