Enterprise Content Management 101 for the Hospitality Industry

Enterprise ContentManagement 101for Hospitality

Agenda•  Who is Alfresco?•  What is Enterprise Content Management?•  Case studies•  ECM Simplified•  Q&A

Founders Alfresco people John Powell CEO Enterprise Software + Former COO of Business Objects Content Management + Commercial Open Source John Newton CTO & Chairman Former founder of DocumentumManagement Team ExperienceInvestors

Maidenhead, UK Global Headquarters Atlanta, US HeadquartersAlfresco is now the largest private,pure-play open source softwarecompany in the world.3 million+ downloads of Alfresco community2000+ customers from 43+ countries250+ global channel partners19 consecutive quarters of revenue growthfounded in 2005

Sample Alfresco Hospitality Customers 5

Alfresco Platform Complete Content Management What we do Electronic Document Web Content Records Email Management Collaboration Management Management Archive Digital Asset Management Workflow Image Management6

Document Management •  Common uses o  Store, search, manage content with central repository o  Content sharing, versioning, workflow/approval•  Benefits o  Save time, simplify searching o  Improve knowledge sharing, work smarter o  Scalability•  Highlights o  Simple as shared drive, integration with MS Office o  Web access, security & permissions o  Any kind of content

Collabora1on •  Common uses o  Team/departmental sites o  Collaboration for project management o  Simple document tags, keywords•  Benefits o  Empower users and teams easily o  Simple UI, intuitive (minimal to no training) o  Expedite Roll-Out and Modification o  Easier on-boarding•  Highlights o  Rapid roll-out and adoption o  Web 2.0 services all within same platform

Email integra1on, archiving •  Common uses o  Simply email content into Alfresco o  Document/archive emails specific to a project or matter o  Individual drag-n-drop email into Alfresco repository•  Benefits o  Integrate with de-facto communication o  Easy adoption•  Highlights o  Any email technology with IMAP o  Includes email attachments

Image management •  Common uses o  Digitize physical records, go “paperless” o  Inbound paper management (invoices, contracts, forms) o  Simple capture through shared drive interface•  Benefits o  Efficiency through electronic search and storage o  Full text indexing, metadata capture•  Highlights o  Automate rules and business process o  Integrate with scanning/OCR technologies (i.e. Kofax)

Customer Spotlight: Posadas Challenge: With the rise of popular internet-based travel sites and growing competition, Grupo Posadas, the largest Latin American hotel chain operator, was facing a number of new challenges. The company’s revenue per available room rates were not growing as expected, guests were not able to effectively develop an emotional connection to its brands and the company could not easily promote online offers to its customers and partners. As a result, Posadas needed to re-examine its Web strategy for its eight hotel brands and 112 hotels. Solution: • Reduced Web site total cost of ownership (TCO) by 40 percent • Increased revenue per available room rates • Improved the online experience for potential customers • Increased brand recognition • Established real time content publishing • Reduced content storage costs • Improved the accuracy of portal search results

The open platform

At the End of the Day…•  User Adoption•  Developer Acceptance•  IT Blessing•  Finance Approval

How Alfresco Addresses•  Adapt to the User (not vice versa)•  Open Source•  Open Platform•  Business Model

Lets Focus Document Management Capture, share & retain corporate content.

The Life of a Contract…•  Create and revise initial version•  Email review o  Feedback o  Changes o  Out of sync o  Delays•  Repeat until done!•  At some point publish

How is your company managing your content? •  The most used ECM – The Network Drive •  Why? o  Easy to use o  No training o  Low cost

Issue with this approach•  Hard to find files•  Adhoc process•  No context•  No version control•  Inappropriate security•  No audit Which is the current version and is it approved?

How can Alfresco help?

How to Replace the Shared Drive•  Mount as a shared drive // CIFS•  Folders become smart spaces o  Rules, Permissions, Versions // FTP // WebDAV•  Drag and Drop files into Alfresco•  Edit content directly with other applications

Collect it Step 1 Take a Picture Step 2 Select your method

Paper to Alfresco: Process

Process

Manage it

Managing Content•  Manage any content•  Capture critical information about the document .doc .ppt .xls .jpg .mp3•  Adapt to Your Needs ODF XML HTML .mp4

Approve it

Business Process ManagementDocument Lifecycle Author Write Review Comment Publish Read

Track it

Version Control•  Roll back to a previous version•  Who did what and when?•  No need to track by file name•  Verifiable integrity of content

Secure it

Access Control•  Control who has rwxrwxrwx access to content•  User Roles•  Lock file on edit•  Secure assets•  Stop multiple editors

Search it

Finding Content•  Simple/Quick search•  Advanced search options•  Extensible via forms•  Make it easy to find content

Beyond the basics

Enterprise ScaleClustering ReplicationAdministration Integration JMX

Summary•  Simple – As easy to use as a network drive•  Complete – DM, RM, Collaboration, WCM•  Open – Open Source and Open Standards•  Cost effective – No ‘up front’ license fees•  Safe – Download and try for yourself

TRY!Get Started Today Alfresco Enterprise Online or Download Questions? Please type them into the Q&A Panel now www.alfresco.com/try

Enterprise Content Management 101 for the Hospitality Industry

by Alfresco Software on Dec 08, 2011

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Enterprise Content Management 101 for the Hospitality Industry — Presentation Transcript